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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Tuesday
Sep042012

NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials

By Barry Janoff

September 4, 2012: In 2011, Greg Jennings was a member of the victorious Super Bowl XLV Green Bay Packers. In 2012, the wide receiver will show off other talents in a humorous campaign as the new Old Spice Guy.

Old Spice this week will debut an NFL-themed marketing campaign in which Jennings touts the Old Spice Champion scent. The effort features the brand's current, eclectic tag line, "Believing in Your Smellf" as it aims to show how Old Spice can help guys "overcome adversity and win on and off the football field."

The campaign will be anchored by a series of TV spots – three 30-second and four 15-second — as well as print, Internet and social media including Twitter, Facebook and YouTube. Lead agency is Wieden+Kennedy, Portland.

The first spot is scheduled to break during the NFL season-opening game on NBC – Dallas Cowboys vs. New York Giants –  on Sept. 5. The subsequent spots will roll out over the course of the NFL season, according to the company, primarily during NFL programming on NBC, Fox, ESPN and NFL Network. Digital ads will appear across a number of sports, entertainment, humor and men’s interest outlets.

Old Spice is a division of Proctor and Gamble, which is an official marketing partner of the NFL. Previous humorous Old Spice marketing featured Ray Lewis of the Baltimore Ravens and football player-turned-actor Terry Crews.

"Old Spice Champion is about inspiring self-confidence when guys need it most," Jason Partin, brand manager for Old Spice North America, said in a statement. "With Greg Jennings, who embodies the true spirit of a champion, this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."

The initial 30-second spot, "Film," finds Jennings wearing his Packers uniform on what appears to be a football field, playing catch Frisbee with a dog named Roscoe. "We did it! We did it, Roscoe! We're alive," Jennings says as the two frolic on the field to the soundtrack of inspirational music. He then approaches the camera. "When you use Old Spice Champion it's like you're the star of a Hollywood film about your own life."

The camera then pulls back to reveal that the action is being shot on a sound stage. Roscoe the dog turns out to be an actor in a sweaty pooch suit. He removes the false dog head and moans, in response to Jennings, "As opposed to playing a small bit part in someone else's film."

An equally sweaty guy playing a nearby tree then adds, "Tell me about it, bro." Text adds, "Believe in Your Smellf." (See the full spot here.)

According to Jennings, who was a member of the NFL All-Rookie Team in 2006 and is a two-time Pro Bowler, “Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with. I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."

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  • Response
    NFL is genuinely 1 of the most significant sports in America. It has a major following.
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    Response: Buy more Twitter
    NYSportsJournalism.com - NFL's Jennings New Old Spice Ad - NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials
  • Response
    NYSportsJournalism.com - NFL's Jennings New Old Spice Ad - NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials
  • Response
    NYSportsJournalism.com - NFL's Jennings New Old Spice Ad - NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials
  • Response
    NYSportsJournalism.com - NFL's Jennings New Old Spice Ad - NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials
  • Response
    Response: Chandigarh Packers
  • Response
    Evoking the confidence in people through many ways of making them come alive is an appreciable thing. I have been looking for the best of the things here so far and i say old spice has done an incredible job.

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