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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep042012

NFL Packers' Greg Jennings Is The New Guy In Offbeat Old Spice Commercials

By Barry Janoff

September 4, 2012: In 2011, Greg Jennings was a member of the victorious Super Bowl XLV Green Bay Packers. In 2012, the wide receiver will show off other talents in a humorous campaign as the new Old Spice Guy.

Old Spice this week will debut an NFL-themed marketing campaign in which Jennings touts the Old Spice Champion scent. The effort features the brand's current, eclectic tag line, "Believing in Your Smellf" as it aims to show how Old Spice can help guys "overcome adversity and win on and off the football field."

The campaign will be anchored by a series of TV spots – three 30-second and four 15-second — as well as print, Internet and social media including Twitter, Facebook and YouTube. Lead agency is Wieden+Kennedy, Portland.

The first spot is scheduled to break during the NFL season-opening game on NBC – Dallas Cowboys vs. New York Giants –  on Sept. 5. The subsequent spots will roll out over the course of the NFL season, according to the company, primarily during NFL programming on NBC, Fox, ESPN and NFL Network. Digital ads will appear across a number of sports, entertainment, humor and men’s interest outlets.

Old Spice is a division of Proctor and Gamble, which is an official marketing partner of the NFL. Previous humorous Old Spice marketing featured Ray Lewis of the Baltimore Ravens and football player-turned-actor Terry Crews.

"Old Spice Champion is about inspiring self-confidence when guys need it most," Jason Partin, brand manager for Old Spice North America, said in a statement. "With Greg Jennings, who embodies the true spirit of a champion, this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."

The initial 30-second spot, "Film," finds Jennings wearing his Packers uniform on what appears to be a football field, playing catch Frisbee with a dog named Roscoe. "We did it! We did it, Roscoe! We're alive," Jennings says as the two frolic on the field to the soundtrack of inspirational music. He then approaches the camera. "When you use Old Spice Champion it's like you're the star of a Hollywood film about your own life."

The camera then pulls back to reveal that the action is being shot on a sound stage. Roscoe the dog turns out to be an actor in a sweaty pooch suit. He removes the false dog head and moans, in response to Jennings, "As opposed to playing a small bit part in someone else's film."

An equally sweaty guy playing a nearby tree then adds, "Tell me about it, bro." Text adds, "Believe in Your Smellf." (See the full spot here.)

According to Jennings, who was a member of the NFL All-Rookie Team in 2006 and is a two-time Pro Bowler, “Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with. I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."

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