Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug122013

Wheaties Runs Interactive Campaign With NFL Running Back Adrian Peterson

By Barry Janoff

August 12, 2013: In 1934, Lou Gehrig of the New York Yankees became the first athlete to have his image placed on a box of Wheaties.

This week, Wheaties will unveil the first of three limited-edition boxes featuring Adrian Peterson, running back for the Minnesota Vikings, who last season rushed for 2,097 yards and 12 TDs and was named the NFL's offensive MVP.

But the deal is more than a product endorsement. Wheaties, a division of General Mills, said it would enhance the cereal box with the brand's first interactive athlete-specific cover.

Via an alliance with Blippar, an augmented reality platform, Wheaties said it would enable consumers to access exclusive content and photos. Wheaties unveiled its first Blippar cover earlier this month with a box featuring participants from extreme competition Tough Mudder.

Wheaties said it would support the Peterson boxes with marketing including Internet, a "celebratory event later this month" and social media destinations such as Twitter, Facebook and YouTube.

"It's an honor to add Adrian Peterson to our growing Team Wheaties family," Jim Wilson, Wheaties marketing manager, said in a statement. "Adrian embodies the heart of a champion whether he's scoring touchdowns or giving back to his community. Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years and we are proud to continue that tradition with Adrian Peterson."

According to Peterson, "I remember as a kid growing up and hearing my parents tell me that I'd better eat my Wheaties. I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties."

"I remember as a kid hearing my parents tell me that I'd better eat my Wheaties. I never thought I'd be on the same box that once had my childhood heroes."

Wheaties said that customers who download the Blippar app can "blipp" or scan the box with their iOS, Android or Blackberry 10 device to "unlock exclusive content including an AP video game and sharable photo opportunities."

Peterson joins a list of NFL players who have been on a Wheaties box including Walter Payton, Franco Harris, Tony Dorsett, Doug Flutie, Michael Vick and Peyton Manning.

Back to Home Page