Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov052013

Even After Injury, Rodgers Continues To Play Thanks To State Farm's 'Turbulence'

By Barry Janoff

November 5, 2013: Thanks to his marketing alliance with State Farm, Aaron Rodgers continued to be part of the Monday Night Football game on ESPN last night long after he left the field with what turned out to be a broken collarbone.

Rodgers, quarterback for the Green Bay Packers, appeared in a new State Farm "State of Turbulence" commercial, which debuted during the game against the Chicago Bears.

The story line is a continuation of a TV spot that broke in September. There, Rodgers is seated on an airplane between two loyal fans of "Da Bears" who have saved enough money thanks to State Farm's 'Discount Daaa-ble Check" to get upgraded to "grill class."

Rodgers broke his collarbone when he was sacked early in the Packers' 27-20 loss to the Bears in Lambeau Field. He immediately left the game to head to the trainer's room. He returned in the second half and watched the game from the sidelines.

The team said today that he likely would miss at least three weeks due to the injury.

Meanwhile, he continues to be in the center of the action for State Farm.

In the new spot, "State of Turbulence II," Rodgers falls asleep on the plane and dreams that is at a tailgate party for Da Bears and that he has saved money thanks to the "Discount Daaa-ble Check."

He wakes up, but is berated by one of the Bears' fans next to him for disturbing the guy on the other side, who is dreaming about getting a massage from Da Coach, Mike Ditka, and eating a giant sausage. (See the full spot here.)

Rodgers has been with State Farm since 2011 and has appeared in several other commercials. State Farm also is running an NBA-themed campaign with Chris Paul of the Los Angeles Clippers and his faux brother, Cliff.

According to State Farm both campaigns have helped to raise awareness about the company and its Discount Double Check policy, which basically entails State Farm agents reviewing customer contracts to see where or if any money can be saved.

"We don't have specific metrics tying Rodgers to an increase in State Farm policies. I can say that the volume of calls and the number of people requesting Discount Double Check [information] are up significantly," Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And we have seen metrics that show our brand affinity and 'likability' have risen since the Rodgers and, more recently, the Chris Paul commercials have been airing."

State Farm Using Rodgers, Paul, Sports To Play Discount Double Check

Back to Home Page