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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov052013

Even After Injury, Rodgers Continues To Play Thanks To State Farm's 'Turbulence'

By Barry Janoff

November 5, 2013: Thanks to his marketing alliance with State Farm, Aaron Rodgers continued to be part of the Monday Night Football game on ESPN last night long after he left the field with what turned out to be a broken collarbone.

Rodgers, quarterback for the Green Bay Packers, appeared in a new State Farm "State of Turbulence" commercial, which debuted during the game against the Chicago Bears.

The story line is a continuation of a TV spot that broke in September. There, Rodgers is seated on an airplane between two loyal fans of "Da Bears" who have saved enough money thanks to State Farm's 'Discount Daaa-ble Check" to get upgraded to "grill class."

Rodgers broke his collarbone when he was sacked early in the Packers' 27-20 loss to the Bears in Lambeau Field. He immediately left the game to head to the trainer's room. He returned in the second half and watched the game from the sidelines.

The team said today that he likely would miss at least three weeks due to the injury.

Meanwhile, he continues to be in the center of the action for State Farm.

In the new spot, "State of Turbulence II," Rodgers falls asleep on the plane and dreams that is at a tailgate party for Da Bears and that he has saved money thanks to the "Discount Daaa-ble Check."

He wakes up, but is berated by one of the Bears' fans next to him for disturbing the guy on the other side, who is dreaming about getting a massage from Da Coach, Mike Ditka, and eating a giant sausage. (See the full spot here.)

Rodgers has been with State Farm since 2011 and has appeared in several other commercials. State Farm also is running an NBA-themed campaign with Chris Paul of the Los Angeles Clippers and his faux brother, Cliff.

According to State Farm both campaigns have helped to raise awareness about the company and its Discount Double Check policy, which basically entails State Farm agents reviewing customer contracts to see where or if any money can be saved.

"We don't have specific metrics tying Rodgers to an increase in State Farm policies. I can say that the volume of calls and the number of people requesting Discount Double Check [information] are up significantly," Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And we have seen metrics that show our brand affinity and 'likability' have risen since the Rodgers and, more recently, the Chris Paul commercials have been airing."

State Farm Using Rodgers, Paul, Sports To Play Discount Double Check

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