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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan202011

They're Lovin' It: NHL, McDonald's Extend, Enhance Marketing Partnership

January 19, 2011: The National Hockey League has renewed and extended its alliance with McDonald’s, which has been a league partner in Canada since 1993 and a U.S. partner since 2008. Anchoring the new deal, which will run through the end of the 2010-11 season, is enhanced sponsor activation at the 2011 NHL All-Star Game on Jan. 30 and title sponsorship for the inaugural "Hockey Day in America presented by McDonald’s" on Feb. 20.

Financial terms of the deal were not revealed.

McDonald’s this season has already activated around the 2010 NHL Compuware Premiere games in Helsinki, Prague and Stockholm; and the 2011 Bridgestone NHL Winter Classic on Jan. 1 played at Heinz Field in Pittsburgh.

Hockey Day in America presented by McDonald’s will be a six-hour "celebration of the sport of hockey" on NBC. Programming will include four NHL games, the first three of which will air regionally with staggered starts to allow for live look-ins of the other games during intermissions. The fourth game, Pittsburgh Penguins at Chicago Blackhawks, will be broadcast nationally. All games will be streamed live on NBCSports.com. The telecast will also feature "stories that demonstrate this country’s affinity for hockey," according to NBC Sports.

As part of its activation at the 2011 NHL All-Star Game in Raleigh, NC, McDonald’s will sponsor the “Kid Zone” at NHL Fan Fair, will be the presenting sponsor of the accuracy shooting contest during the Honda NHL SuperSkills Competition and will bring back the  “In the Lineup” program, where 12 youth hockey players will be able to meet and stand alongside NHL players on the ice before the All-Star Game at RBC Center.

Under the new agreement, McDonald’s USA will continue to support NHL media, including NHL Network, NHL.com, NBC and Versus.  A charitable component from the NHL includes "monetary and in-kind contributions" in support of Ronald McDonald House Charities.

“The quick service restaurant category is an important one to reach a broad audience, and as McDonald’s major sports League partner, the possibilities of what we are able to achieve together are limitless,” Keith Wachtel, svp-integrated sales for the NHL, said in a statement. “It’s a marriage between two great brands that will provide unique activations as well as community support.”

“It’s a marriage between two great brands that will provide unique activations as well as community support.”

According to John Lewicki, director of sports marketing for McDonald’s, “The National Hockey League is a strong and relevant partner and offers our brand unique ways to connect with our customers. At McDonald’s, we strive to bring our customers some of the best sports properties around, and through this continued relationship, we’re excited to bring fun, new extensions to hockey fans.” 

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