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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec152015

NHL, Marketing Partners Share Their Strategy To Heat Up Outdoor Winter Classic

Special to NYSportsJournalism.com

December 15, 2015: Before the Montreal Canadiens and Boston Bruins face off in the outdoor Bridgestone Winter Classic in Gillette Stadium on Jan. 1, a bevy of marketing partners will line up as part of the NHL Winter Classic Spectator Plaza.

The league is building a two-day event, free to the public, that will include player signings, interactive games, photo ops, trading cards, memorabilia, official game merchandise and food, including the Oscar Mayer Wienermobile, a 27-foot long hot dog on wheels.

Also before the first puck is dropped for the game itself — scheduled for 1 PM (ET) on NBC — fans and viewers will have the opportunity to go behind the scenes via Epix Presents Road to the NHL Winter Classic (Dec. 16, Dec, 23, Dec. 30), watch the Bruins and Canadiens team practices in Gillette Stadium (Dec. 31) on NHL Network and NHL.com and see the NHL Winter Classic Alumni Game (Dec. 31, 3:30 PM) with more than 40 former Bruins and Canadiens players and coaches scheduled to participate, also in Gillette Stadium..

According to the NHL, the list of partners that will activate Dec. 31-Jan. 1 include:

• Game title sponsor Bridgestone, offering people the opportunity to be a goaltender, play EA Sports NHL 16 and win gift cards for shop.NHL.com

• CCM with an Accu-Net shooting gallery

• Geico overseeing an NHL trivia contest and a hockey simulator

Honda offering signed autographs from NHL Alumni and a chance to win a trip to the 2016 NHL Awards in Las Vegas)

• MetLife with a Sharp Shooter allowing visitors to test their hockey skills

• Molson Canadian building a Hockey House with interactive games, bubble hockey tournaments and selling beer (for those 21 years and older)

• Reebok presenting a "Dress For Battle" interactive display

• TicketMaster offering a Target Practice Challenge

• Upper Deck displaying and sharing hockey trading cards and games

NHL Network and Xfinity teaming to give people an opportunity to call a game from a copy of the NHL Network set.

In addition, Coors Light is asking people to sign a drink responsibly pledge on a giant puck for an opportunity to win an NHL prize pack.

Retail tents within Spectator Plaza will feature an extensive selection of officially-licensed 2016 Bridgestone NHL Winter Classic merchandise.

The 2016 Bridgestone NHL Winter Classic Legacy Initiative powered by Constellation will unveil a renovated street hockey rink in Charlestown, Mass., funded by the Bruins, the City of Boston, Constellation and Bridgestone, with the Bryan McGonagle Street Hockey Rink at Ryan Playground having gotten a complete makeover (official unveiling scheduled for Dec. 17).

The Alumni Game is scheduled to feature such former Bruins as Ray Bourque, Cam Neely, Terry O'Reilly, Don Cherry and Mike Milbury; and Canadiens alumni including Yvan Cournoyer, Jacques Demersm, Guy Lafleur, Larry Robinson, Guy Carbonneau, Jose Theodore and Mats Naslund.

NHL, Epix Back On Road To Winter Classic

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