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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec152015

NHL, Marketing Partners Share Their Strategy To Heat Up Outdoor Winter Classic

Special to NYSportsJournalism.com

December 15, 2015: Before the Montreal Canadiens and Boston Bruins face off in the outdoor Bridgestone Winter Classic in Gillette Stadium on Jan. 1, a bevy of marketing partners will line up as part of the NHL Winter Classic Spectator Plaza.

The league is building a two-day event, free to the public, that will include player signings, interactive games, photo ops, trading cards, memorabilia, official game merchandise and food, including the Oscar Mayer Wienermobile, a 27-foot long hot dog on wheels.

Also before the first puck is dropped for the game itself — scheduled for 1 PM (ET) on NBC — fans and viewers will have the opportunity to go behind the scenes via Epix Presents Road to the NHL Winter Classic (Dec. 16, Dec, 23, Dec. 30), watch the Bruins and Canadiens team practices in Gillette Stadium (Dec. 31) on NHL Network and NHL.com and see the NHL Winter Classic Alumni Game (Dec. 31, 3:30 PM) with more than 40 former Bruins and Canadiens players and coaches scheduled to participate, also in Gillette Stadium..

According to the NHL, the list of partners that will activate Dec. 31-Jan. 1 include:

• Game title sponsor Bridgestone, offering people the opportunity to be a goaltender, play EA Sports NHL 16 and win gift cards for shop.NHL.com

• CCM with an Accu-Net shooting gallery

• Geico overseeing an NHL trivia contest and a hockey simulator

Honda offering signed autographs from NHL Alumni and a chance to win a trip to the 2016 NHL Awards in Las Vegas)

• MetLife with a Sharp Shooter allowing visitors to test their hockey skills

• Molson Canadian building a Hockey House with interactive games, bubble hockey tournaments and selling beer (for those 21 years and older)

• Reebok presenting a "Dress For Battle" interactive display

• TicketMaster offering a Target Practice Challenge

• Upper Deck displaying and sharing hockey trading cards and games

NHL Network and Xfinity teaming to give people an opportunity to call a game from a copy of the NHL Network set.

In addition, Coors Light is asking people to sign a drink responsibly pledge on a giant puck for an opportunity to win an NHL prize pack.

Retail tents within Spectator Plaza will feature an extensive selection of officially-licensed 2016 Bridgestone NHL Winter Classic merchandise.

The 2016 Bridgestone NHL Winter Classic Legacy Initiative powered by Constellation will unveil a renovated street hockey rink in Charlestown, Mass., funded by the Bruins, the City of Boston, Constellation and Bridgestone, with the Bryan McGonagle Street Hockey Rink at Ryan Playground having gotten a complete makeover (official unveiling scheduled for Dec. 17).

The Alumni Game is scheduled to feature such former Bruins as Ray Bourque, Cam Neely, Terry O'Reilly, Don Cherry and Mike Milbury; and Canadiens alumni including Yvan Cournoyer, Jacques Demersm, Guy Lafleur, Larry Robinson, Guy Carbonneau, Jose Theodore and Mats Naslund.

NHL, Epix Back On Road To Winter Classic

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