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What Are You Watching In April 2018
 
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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec152015

NHL, Marketing Partners Share Their Strategy To Heat Up Outdoor Winter Classic

Special to NYSportsJournalism.com

December 15, 2015: Before the Montreal Canadiens and Boston Bruins face off in the outdoor Bridgestone Winter Classic in Gillette Stadium on Jan. 1, a bevy of marketing partners will line up as part of the NHL Winter Classic Spectator Plaza.

The league is building a two-day event, free to the public, that will include player signings, interactive games, photo ops, trading cards, memorabilia, official game merchandise and food, including the Oscar Mayer Wienermobile, a 27-foot long hot dog on wheels.

Also before the first puck is dropped for the game itself — scheduled for 1 PM (ET) on NBC — fans and viewers will have the opportunity to go behind the scenes via Epix Presents Road to the NHL Winter Classic (Dec. 16, Dec, 23, Dec. 30), watch the Bruins and Canadiens team practices in Gillette Stadium (Dec. 31) on NHL Network and NHL.com and see the NHL Winter Classic Alumni Game (Dec. 31, 3:30 PM) with more than 40 former Bruins and Canadiens players and coaches scheduled to participate, also in Gillette Stadium..

According to the NHL, the list of partners that will activate Dec. 31-Jan. 1 include:

• Game title sponsor Bridgestone, offering people the opportunity to be a goaltender, play EA Sports NHL 16 and win gift cards for shop.NHL.com

• CCM with an Accu-Net shooting gallery

• Geico overseeing an NHL trivia contest and a hockey simulator

Honda offering signed autographs from NHL Alumni and a chance to win a trip to the 2016 NHL Awards in Las Vegas)

• MetLife with a Sharp Shooter allowing visitors to test their hockey skills

• Molson Canadian building a Hockey House with interactive games, bubble hockey tournaments and selling beer (for those 21 years and older)

• Reebok presenting a "Dress For Battle" interactive display

• TicketMaster offering a Target Practice Challenge

• Upper Deck displaying and sharing hockey trading cards and games

NHL Network and Xfinity teaming to give people an opportunity to call a game from a copy of the NHL Network set.

In addition, Coors Light is asking people to sign a drink responsibly pledge on a giant puck for an opportunity to win an NHL prize pack.

Retail tents within Spectator Plaza will feature an extensive selection of officially-licensed 2016 Bridgestone NHL Winter Classic merchandise.

The 2016 Bridgestone NHL Winter Classic Legacy Initiative powered by Constellation will unveil a renovated street hockey rink in Charlestown, Mass., funded by the Bruins, the City of Boston, Constellation and Bridgestone, with the Bryan McGonagle Street Hockey Rink at Ryan Playground having gotten a complete makeover (official unveiling scheduled for Dec. 17).

The Alumni Game is scheduled to feature such former Bruins as Ray Bourque, Cam Neely, Terry O'Reilly, Don Cherry and Mike Milbury; and Canadiens alumni including Yvan Cournoyer, Jacques Demersm, Guy Lafleur, Larry Robinson, Guy Carbonneau, Jose Theodore and Mats Naslund.

NHL, Epix Back On Road To Winter Classic

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