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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec102013

NHL Clicks Within Dick's Sporting Goods To Support Coors Light Outdoor Series

By Barry Janoff

December 10, 2013: In anticipation of the outdoor 2014 Coors Light NHL Stadium Series that the NHL will be staging this season, the league has joined with Dick's Sporting Goods to unveil three NHL-branded stores-within-a-store concept.

The NHL shops will be located within Dick's retail locations in Chicago, Pittsburgh and West Nyack, N.Y., located about 30 miles north of New York City.

More than 230 Dick's locations already carry NHL-licensed items. However, the league said that the "super shops" would offer consumers "a flagship-like NHL shopping experience with a wider and deeper selection of premium NHL merchandise, including official apparel and headwear for the 2014 Coors Light NHL Stadium Series outdoor games."

The stores will also carry goods for the Bridgestone Winter Classic between Toronto Maple Leafs and host Detroit Red Wings (Jan. 1) and the Tim Hortons Heritage Classic between the Ottawa Senators and host Vancouver Canucks (March 2).

Each NHL super Shop occupies approximately 400 square feet of space within Dick's retail locations. The NHL said this is the first time it has opened a store-within-a-store within a major retail chain.

The design of the NHL-Dick's shops is based on the NHL Powered by Reebok flagship store located in New York.

"As the premier destination for licensed NHL apparel, Dick's Sporting Goods is thrilled to partner with the league to create an elevated shopping experience for hockey fans,” Joe Schmidt, president and COO for Dick's Sporting Goods, said in a statement. “We’re excited to be offering fans of all ages our widest selection of NHL merchandise and experiential elements that will help bring the game to life in a dynamic retail environment.”

The three NHL-Dick's will carry officially licensed merchandise for the 2014 Coors Light NHL Stadium Series but focusing on items from the outdoor games in their respective areas.

“The immersive nature of each NHL super shop environment is an example of our continuing efforts to bring a bigger piece of Brand NHL into our fans’ lives."

The West Nyack location will feature merchandise for the two outdoor games at Yankee Stadium between the New York Rangers and New Jersey Devils (Jan. 26) and the Rangers and New York Islanders (Jan. 29).

The locations in Chicago and Pittsburgh will feature items from the 2014 Coors Light NHL Stadium Series game between the Pittsburgh Penguins and the defending Stanley Cup champion Chicago Blackhawks at Soldier Field (March 1).

According to Brian Jennings, CMO for the NHL, “The immersive nature of each NHL super shop environment is an example of our continuing efforts to bring a bigger piece of Brand NHL into our fans’ everyday lives. The premium level assortment of NHL-licensed collections available in Dick's, the premier sporting goods chain in the U.S., offers fans an unmatched NHL experience.”

The NHL also said that, in conjunction with the City of Ann Arbor, it would extend the celebration of the Bridgestone Winter Classic  on Jan. 1 with a free fan festival just outside the gates of Michigan Stadium on the University of Michigan campus. The event, from 9 AM- 1 PM (ET), will include NHL marketing partners Coors Light, McDonald's, Verizon, Reebok, Anco, Panini and Upper Deck, as well as media partners and local brands.

NHL Gets Very Animated In Holiday Marketing Effort

Q&A: NHL Rules The Day It Took Games Outdoors

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