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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov152018

NHL N.J. Devils, William Hill Expand Sports Betting Alliance To MSG Networks

By Barry Janoff

November 15, 2018: The NHL and the New Jersey Devils continue to make inroads into sports betting territory, with the team unveiling a “groundbreaking, comprehensive sponsorship arrangement” with leading sports book operator William Hill for Devils’ broadcasts on MSG Networks.

The deal includes a mix of in-game integration, branded content and commercial spots to air during MSG Networks’ Devils game broadcasts, as well as during Devils pre- and post-game shows.

The move is an extension of a deal that William Hill has as an official sports betting partner with the Devils and their home venue, Prudential Center, as well as with the NBA’s Philadelphia 76ers, all properties of Harris Blitzer Sports & Entertainment.

With this new MSG Networks partnership, William Hill now has official team and media sponsorship rights for the Devils, a first in the NHL.

Last week, William Hill, the Devils and Prudential Center unveiled a pact to include the William Hill Sports Lounge and in-arena advertising and branding across Devils’ digital and social channels.

“It’s incredibly exciting to partner with William Hill on this first of its kind arrangement with any regional sports network,” Andrea Greenberg, president and CEO for MSG Networks, said via the company

“With William Hill’s team sponsorship of the Devils in place as well, we are able to provide William Hill with seamless and powerful integration of both media assets and assets at the Prudential Center which we hope will serve as the model for future sponsorships.”

William Hill also has an alliance with the NHL’s Vegas Golden Knights.

The Devils and Prudential Center also have sports betting-related deals with Caesars’ Entertainment and FanDuel.

According to Sharon Otterman, CMO for William Hill US, “We are thrilled to partner with MSG Networks on this groundbreaking partnership. We are excited to educate fans on sports betting and to help enhance the broadcast with the content fans are seeking.”

The U.S. Supreme Court in May overturned the Professional and Amateur Sports Protection Act, which opened the door for legalized sports betting in the U.S, with individual states now deciding whether or not, and how, to enact the process. New Jersey allows legal sports betting.

"Much like the NHL's recent successful expansion into Las Vegas, legal sports betting will continue to expand across the country, bringing with it a $216 million opportunity for the league," according to a new report from the American Gaming Assn.

According to the AGA, “Greater fan engagement and viewership could boost the NHL's total annual revenue from media rights, sponsorships, merchandise and ticket sales by 3.5%, producing $151 million in new revenue from increased consumption of the league's products.”

“It’s incredibly exciting to partner with William Hill on this first of its kind arrangement with any regional sports network."

In addition, gaming operators "may spend $24 million on advertising, which would directly increase the league's rights fees by the same amount."

Another $35 million in sponsorship revenue and $6 million in data is also projected for the league and its teams.

"The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders,"  Sara Slane, svp-public affairs for the AGA, said via the group.

NHL Continues March Into Sports Betting With FanDuel

Sixers, Devils Chip In With Caesars Entertainment For Sports Betting

NHL Could See $200M+ Annual Revenue From Legal Betting

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