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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

NHL Discover Extend, Enhance Strategic, Marketing, Macy's Parade Alliance

Special to NYSportsJournalism.com

May 11, 2015: As NHL fans prepare for a dramatic climax in the 2014-15 Stanley Cup playoffs, the league and marketing partner Discover Financial Services are looking to 2015-16 and beyond.

The league has signed a deal with Discover that extends and enhances their alliance through 2019, keeping the firm as the NHL's official credit card and official payment service partner. title for the NHL on NBC’s broadcast of the NHL Thanksgiving Showdown Game and co-branded float in the Macy’s Thanksgiving Day Parade and participant in jewel events including the All-Star Game and outdoor games.

Financial terms of the deal were not shared. Discover has been an official partner of the NHL since 2010.

Among the new aspects of the alliance, Discover said it would launch of each of the league's 30 teams the NHL Discover card, offering such amenities as ten percent off purchases at Shop.NHL.com and exclusive discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York. (Details here.)

Discover will continue to support with multi-platform activation including TV, Internet, social media and in-arena marketing.

“The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want."

“Over the course of this sponsorship, Discover has demonstrated a deep commitment to hockey through a series of innovative marketing programs for our fans,” Brian Cull, NHL group vp-integrated marketing, said in a statement. “The NHL Discover it Card is the most recent example of the type of fan-first initiatives that sets Discover apart. We look forward to many more years as partners."

According to Jennifer Murillo, vp-brand communications for Discover, “The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team’s logo as part of their card design.”

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