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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

NHL Discover Extend, Enhance Strategic, Marketing, Macy's Parade Alliance

Special to NYSportsJournalism.com

May 11, 2015: As NHL fans prepare for a dramatic climax in the 2014-15 Stanley Cup playoffs, the league and marketing partner Discover Financial Services are looking to 2015-16 and beyond.

The league has signed a deal with Discover that extends and enhances their alliance through 2019, keeping the firm as the NHL's official credit card and official payment service partner. title for the NHL on NBC’s broadcast of the NHL Thanksgiving Showdown Game and co-branded float in the Macy’s Thanksgiving Day Parade and participant in jewel events including the All-Star Game and outdoor games.

Financial terms of the deal were not shared. Discover has been an official partner of the NHL since 2010.

Among the new aspects of the alliance, Discover said it would launch of each of the league's 30 teams the NHL Discover card, offering such amenities as ten percent off purchases at Shop.NHL.com and exclusive discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York. (Details here.)

Discover will continue to support with multi-platform activation including TV, Internet, social media and in-arena marketing.

“The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want."

“Over the course of this sponsorship, Discover has demonstrated a deep commitment to hockey through a series of innovative marketing programs for our fans,” Brian Cull, NHL group vp-integrated marketing, said in a statement. “The NHL Discover it Card is the most recent example of the type of fan-first initiatives that sets Discover apart. We look forward to many more years as partners."

According to Jennifer Murillo, vp-brand communications for Discover, “The NHL is a great partner that allows us to reach our customers. With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team’s logo as part of their card design.”

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