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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct262016

Fanatics Expands Deal With NHL To Become Official Apparel, Headwear Partner

Special to NYSportsJournalism.com

October 26, 2016: The NHL wants to give you the shirts off their players’ backs, as long as consumers go to Fanatics to purchase them.

The league said it has signed a deal with apparel retailer Fanatics that expands the multi-channel relationship between the two companies to include exclusive rights as official manufacturer for a broad range of NHL apparel and headwear, including adult replica jerseys, as well as "hot market merchandise" for the Stanley Cup Playoffs and Final, starting with the 2017-18 NHL season.

Fiancial terms of the deal were not released.

The NHL last year acquired equity stakes in Fanatics, as well as Outerstuff, which makes youth apparel.

The Fanatics deal kicks in the same season as adidas takes over from its Reebok division Reebok as the NHL’s official on-ice jersey provider.

Fanatic gets its logo on replica jerseys but not on-ice jerseys, where adidas will have its logo.

"Our new long-term business partnership with Fanatics is a reflection of the growth and evolution of the consumer products and e-commerce business," Brian Jennings, evp and chief branding officer for the NHL, said in a statement.

"After a rigorous process, Fanatics emerged as an optimal choice given their commitments to expanding their already best-in-class capabilities in the e-commerce space, including building a sales and distribution infrastructure in Canada, and to produce lines of replica jerseys and apparel products that will excite NHL fans and drive sales for NHL retail partners," said Jennings.

Fanatics this month signed a similar deal with MLB beginning in 2020 when Under Armour takes over from Majestic as official on-field uniform partner.

There is an MLB Store and an NHL Store at Fanatics.com, which also handles merchandise for the NBA, Nascar, the NFL, nearly 100 NCAA colleges and Team USA.

Fanatics said the replica jerseys would be produced by Fanatics Branded, the company’s merchandise division, and will be designed with "fan-first features that are intended for enhanced comfort and versatility." A top-tier line of jerseys will be called "The Breakaway."

Fanatics will also offer a line of youth replica NHL jerseys.

Fanatics said the deal would leverage its "innovative mobile, merchandising and production capabilities to the benefit of both fans and retailers. With technology, mobile and social media all contributing to a surge in the speed at which fans want the latest gear, this new agreement will allow fans to have access to a broad assortment of products at their fingertips."

"Our new long-term business partnership with Fanatics is a reflection of the growth and evolution of the consumer products and e-commerce business."

In addition, Fanatics said the deal "ensures retailers are positioned with inventories of exciting products in short time frames in order to respond to trends and sudden spikes in interest and demand as exciting moments unfold during the NHL season."

According to Doug Mack, CEO for Fanatics, "The NHL is a league that has consistently been on the cutting edge of bringing fans closer to the game they love, and that passion extends to the paradigm shift we’re seeing in terms of in-the-moment purchasing patterns.

"With our scale and agility, Fanatics is uniquely positioned to greatly enhance both the assortment and speed to market of NHL merchandise for retailers as well as fans across all devices and at games or big events," said Mack.

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