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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov222013

NHL Gets Animated In National Marketing Campaign For Holiday Gift-Giving Effort

By Barry Janoff

November 22, 2013: In what the NHL is calling its "first foray into animation for a campaign." the league has unveiled a multi-platform push to generate sales for the upcoming holidays.

The effort is anchored by a TV spot, "NHL Workshop," in which animated 1960's retro-looking holiday helpers get NHL goodies such as pucks, jerseys, T-shirts and other items ready for shipping from Shop.NHL.com and NHL.com.

The 30-second spot breaks this weekend in the U.S. and Canada during NHL broadcasts and shoulder programming on NBC, NBCSN, CBC, TSN, TSN2; on NHL Network; and regional sports networks including MSG, Fox Sports and Sportsnet.

Support includes such digital and social media platforms as NHL.com, Facebook, Instagram and Twitter (@NHL  with the official hash tag #HockeyHolidays). In addition, the spot will run in NHL arenas in the U.S. and Canada.

Creative was developed by the NHL, with "collaborative input and animation production" from My Active Driveway, NY.

“Like all retailers, the holidays are a critically important time for our e-commerce business,” Brian Jennings, CMO for the NHL, said in a statement. “We wanted a holiday message that captures the spirit and fun of gift giving, while making our products the heroes of the spot and reinforcing that Shop.NHL.com has the largest selection of products and teams."

The spot takes place in an animated North Pole version of Shop.NHL.com. As hockey gifts and goodies come to life and are packed for shipping, a voiceover offers, "Every NHL gift has a home. This holiday season choose from 1,000s of gifts from NHL Shop and NHL.com." (See the full commercial here.)

The NHL said Shop.NHL.com has more than 15,000 products, including 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series apparel. The array of official products ieatured in the TV spot includes merchandise from partners Reebok, Bleacher Creatures, Ty (Beanie Ballz), Plushland and Forever Collectibles (Sock Monkeys).

According to Andrea Scaglione, creative director for My Active Driveway, "This campaign pays homage to classic 1960's animated holiday films while leveraging the play-by-play excitement of an NHL game. Our team of designers, artists and animators did an outstanding job in creating a whimsical and memorable broadcast and digital campaign for the NHL.”

"Holiday animations are a universal language and tradition enjoyed by people of all ages, and a clever and creative way to communicate our message," said Jennings.

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