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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov222013

NHL Gets Animated In National Marketing Campaign For Holiday Gift-Giving Effort

By Barry Janoff

November 22, 2013: In what the NHL is calling its "first foray into animation for a campaign." the league has unveiled a multi-platform push to generate sales for the upcoming holidays.

The effort is anchored by a TV spot, "NHL Workshop," in which animated 1960's retro-looking holiday helpers get NHL goodies such as pucks, jerseys, T-shirts and other items ready for shipping from Shop.NHL.com and NHL.com.

The 30-second spot breaks this weekend in the U.S. and Canada during NHL broadcasts and shoulder programming on NBC, NBCSN, CBC, TSN, TSN2; on NHL Network; and regional sports networks including MSG, Fox Sports and Sportsnet.

Support includes such digital and social media platforms as NHL.com, Facebook, Instagram and Twitter (@NHL  with the official hash tag #HockeyHolidays). In addition, the spot will run in NHL arenas in the U.S. and Canada.

Creative was developed by the NHL, with "collaborative input and animation production" from My Active Driveway, NY.

“Like all retailers, the holidays are a critically important time for our e-commerce business,” Brian Jennings, CMO for the NHL, said in a statement. “We wanted a holiday message that captures the spirit and fun of gift giving, while making our products the heroes of the spot and reinforcing that Shop.NHL.com has the largest selection of products and teams."

The spot takes place in an animated North Pole version of Shop.NHL.com. As hockey gifts and goodies come to life and are packed for shipping, a voiceover offers, "Every NHL gift has a home. This holiday season choose from 1,000s of gifts from NHL Shop and NHL.com." (See the full commercial here.)

The NHL said Shop.NHL.com has more than 15,000 products, including 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series apparel. The array of official products ieatured in the TV spot includes merchandise from partners Reebok, Bleacher Creatures, Ty (Beanie Ballz), Plushland and Forever Collectibles (Sock Monkeys).

According to Andrea Scaglione, creative director for My Active Driveway, "This campaign pays homage to classic 1960's animated holiday films while leveraging the play-by-play excitement of an NHL game. Our team of designers, artists and animators did an outstanding job in creating a whimsical and memorable broadcast and digital campaign for the NHL.”

"Holiday animations are a universal language and tradition enjoyed by people of all ages, and a clever and creative way to communicate our message," said Jennings.

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