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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov222013

NHL Gets Animated In National Marketing Campaign For Holiday Gift-Giving Effort

By Barry Janoff

November 22, 2013: In what the NHL is calling its "first foray into animation for a campaign." the league has unveiled a multi-platform push to generate sales for the upcoming holidays.

The effort is anchored by a TV spot, "NHL Workshop," in which animated 1960's retro-looking holiday helpers get NHL goodies such as pucks, jerseys, T-shirts and other items ready for shipping from Shop.NHL.com and NHL.com.

The 30-second spot breaks this weekend in the U.S. and Canada during NHL broadcasts and shoulder programming on NBC, NBCSN, CBC, TSN, TSN2; on NHL Network; and regional sports networks including MSG, Fox Sports and Sportsnet.

Support includes such digital and social media platforms as NHL.com, Facebook, Instagram and Twitter (@NHL  with the official hash tag #HockeyHolidays). In addition, the spot will run in NHL arenas in the U.S. and Canada.

Creative was developed by the NHL, with "collaborative input and animation production" from My Active Driveway, NY.

“Like all retailers, the holidays are a critically important time for our e-commerce business,” Brian Jennings, CMO for the NHL, said in a statement. “We wanted a holiday message that captures the spirit and fun of gift giving, while making our products the heroes of the spot and reinforcing that Shop.NHL.com has the largest selection of products and teams."

The spot takes place in an animated North Pole version of Shop.NHL.com. As hockey gifts and goodies come to life and are packed for shipping, a voiceover offers, "Every NHL gift has a home. This holiday season choose from 1,000s of gifts from NHL Shop and NHL.com." (See the full commercial here.)

The NHL said Shop.NHL.com has more than 15,000 products, including 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series apparel. The array of official products ieatured in the TV spot includes merchandise from partners Reebok, Bleacher Creatures, Ty (Beanie Ballz), Plushland and Forever Collectibles (Sock Monkeys).

According to Andrea Scaglione, creative director for My Active Driveway, "This campaign pays homage to classic 1960's animated holiday films while leveraging the play-by-play excitement of an NHL game. Our team of designers, artists and animators did an outstanding job in creating a whimsical and memorable broadcast and digital campaign for the NHL.”

"Holiday animations are a universal language and tradition enjoyed by people of all ages, and a clever and creative way to communicate our message," said Jennings.

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