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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan262015

NHL Looks To Outdoor Games, Return Of World Cup Of Hockey As '16 Jewel Events

By Barry Janoff

January 26, 2015: Even as the league passes the halfway point of its 2014-15 season, with the playoffs and Stanley Cup finals still months away, the NHL has unveiled plans for the 2015-16 season, specifically with an eye toward outdoor games and the rebooted World Cup of Hockey.

After playing a record six outdoor games in 2013-14, the NHL went down to three outdoor games this season but will stage three next season: the Bridgestone Winter Classic on Jan. 1, 2016 in Gillette Stadium, Foxborough, Mass.; and two games under the Coors Light Stadium Series banner: Feb. 21 in TCF Bank Stadium, Minneapolis and Feb. 27 in Coors Field, Denver.

The 2015-16 season will also see the return of the international World Cup of Hockey event, scheduled for September 2016 in Toronto. It will feature national teams from six countries: the U.S., Canada, Czech Republic, Russia, Sweden and Finland; as well as two teams that will feature a compilation of top players from their respective region: Team Europe and Team North American Youngstars.

The last World Cup of Hockey was played in 2004.

The Winter Classic has been played annually since 2008, with Bridgestone taking over title sponsorship from Pepsi's Amp Energy Drink in 2009. The Coors Light Stadium Series began in 2014.

In addition to Bridgestone, marketing partners for the 2015 game included Coors Light, Discover, Gatorade, Honda, Geico, McDonald's, Kraft, Pepsi and Reebok.

Media marketing this season has been two reality-type behind-the-scenes series from Epix: Road to the Bridgestone Winter Classic and Road to the Coors Light Stadium Series.

Bridgestone will also play a significant role in the 2016 All-Star Game and related events, which will take place in Nashville and be played in the Bridgestone Arena, home of the Predators, Jan. 30-31.

The two-week World Cup of Hockey tournament is a joint effort of the National Hockey League Players' Association and the NHL, in cooperation with the International Ice Hockey Federation (IIHF).

"We are thrilled to partner with the NHLPA in planning and producing what we expect will be the world's best international hockey tournament."

Marketing partners have not yet been unveiled, but are expected to be anchored by companies on the NHL marketing roster and brands aligned with the respective national teams.

"We are thrilled to partner with the NHLPA in planning and producing what we expect will be the world's best international hockey tournament," Gary Bettman, commissioner for the NHL, said in unveiling the tournament during a media conference at the league's All-Star Game events this past weekend. "The 2016 World Cup of Hockey will highlight not only our global reach, but also the skill and passion of the world's best athletes."

It is anticipated that the initial portion of training camp for each team participating in the 2016 World Cup of Hockey will begin Sept. 4, 2015. It has not yet been determined if the NHL and NHLPA would allow its players to also continue to participate in the Winter Olympics, with the next Games scheduled for 2018 in PyeongChang, South Korea.

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