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• NFL and Rovio Entertainment are enabling people to play the popular Angry Birds 2 and Angry Birds Evolution games with a Super Bowl LII twist. Within Angry Birds 2, mobile gamers and football fans can outfit their flocks with a choice of any of the 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game levels as well as in-game competitions.

& GM men’s team, passed away in his sleep at home Sunday morning. "We are beyond shocked & profoundly saddened," said Pat Kelleher, exec-dir for

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec022013

NHL Grooms Deal With L’Oréal Paris Men Expert To Reach Untapped Market

Special to NYSportsJournalism.com

Dec. 2, 2013: In an effort to take advantage of a burgeoning category largely untapped by the league, the NHL has signed a three-year deal with L’Oréal Paris Men Expert to reach fans via male grooming products.

The Canada-based grooming and lifestyle brand said this marks its first sports sponsorship. Financial details were not released.

A multi-platform campaign will be anchored by NHL Life presented by L’Oréal Paris Men Expert and "NHL Weekly Pick ‘Em powered by L’Oréal Paris Men Expert."

NHL Life "is an NHL.com exclusive online video series that offers fans a behind the scenes glimpse into the lives of various on-ice and front-office NHL personalities." The series debuted Nov. 28. (Details here.)

"NHL Weekly Pick ‘Em" is a weekly contest for fans to "up their game by choosing all outcomes of Saturday NHL match-ups." The activation, which begins this weekend, also gives visitors the opportunity to win such weekly prizes as Shop.Canada.NHL.com gift cards and L’Oréal Paris Men Expert products. Top performers during the course of the season will be eligible for the opportunity to win a grand prize trip for two to the 2014 NHL Awards.  

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle,” Hugo Thibault, communications director for L’Oréal Paris, said in a statement. “We are thrilled to develop an intrinsic link between Canada’s most beloved sport and our brand.”

"Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skin care continue to grow at a fast pace," according to a study from research and marketing firm NPD Group, based in New York.

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle."

NPD Group's "Men’s Grooming Consumer Report" showed that more than nine in ten men use some type of grooming product. Facial cleansers (excluding bar soap), facial lotions/moisturizers and lip products "are the most commonly used products among male facial skin care users."

In terms of dollars, consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

According to Laurel Walzak, director of integrated sales for the NHL, “We’re excited to partner with L’Oréal Paris to bring our fans exclusive lifestyle content. Whether they are on the ice, behind the bench, or in the front office, our NHL personalities embody style and character, confidence, and flare. A collaboration between the Men Expert brand and the NHL brand to reach hockey fans is a natural fit.”

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