Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec022013

NHL Grooms Deal With L’Oréal Paris Men Expert To Reach Untapped Market

Special to NYSportsJournalism.com

Dec. 2, 2013: In an effort to take advantage of a burgeoning category largely untapped by the league, the NHL has signed a three-year deal with L’Oréal Paris Men Expert to reach fans via male grooming products.

The Canada-based grooming and lifestyle brand said this marks its first sports sponsorship. Financial details were not released.

A multi-platform campaign will be anchored by NHL Life presented by L’Oréal Paris Men Expert and "NHL Weekly Pick ‘Em powered by L’Oréal Paris Men Expert."

NHL Life "is an NHL.com exclusive online video series that offers fans a behind the scenes glimpse into the lives of various on-ice and front-office NHL personalities." The series debuted Nov. 28. (Details here.)

"NHL Weekly Pick ‘Em" is a weekly contest for fans to "up their game by choosing all outcomes of Saturday NHL match-ups." The activation, which begins this weekend, also gives visitors the opportunity to win such weekly prizes as Shop.Canada.NHL.com gift cards and L’Oréal Paris Men Expert products. Top performers during the course of the season will be eligible for the opportunity to win a grand prize trip for two to the 2014 NHL Awards.  

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle,” Hugo Thibault, communications director for L’Oréal Paris, said in a statement. “We are thrilled to develop an intrinsic link between Canada’s most beloved sport and our brand.”

"Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skin care continue to grow at a fast pace," according to a study from research and marketing firm NPD Group, based in New York.

“The entire program promises to create content not only applied to Men Expert products but to bridge the brand’s identity to the NHL lifestyle."

NPD Group's "Men’s Grooming Consumer Report" showed that more than nine in ten men use some type of grooming product. Facial cleansers (excluding bar soap), facial lotions/moisturizers and lip products "are the most commonly used products among male facial skin care users."

In terms of dollars, consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

According to Laurel Walzak, director of integrated sales for the NHL, “We’re excited to partner with L’Oréal Paris to bring our fans exclusive lifestyle content. Whether they are on the ice, behind the bench, or in the front office, our NHL personalities embody style and character, confidence, and flare. A collaboration between the Men Expert brand and the NHL brand to reach hockey fans is a natural fit.”

Back to Home Page