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What Are You Watching In July 2018
 
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QUICK HITS

• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May022018

NHL Cuts Deal With Great Clips For Stanley Cup Playoffs Hair-Raising Activation

NYSJ Sports-Entertainment Business News Service

May 2, 2018:
Considering that NHL players wear helmets when on the ice, it often is hard to tell which players have the best hairstyles, or even if they have hair at all.

A new NHL deal aims to change that.

Great Clips has been named the “official hair salon of the NHL” as part of an alliance that includes the NHL and the NHL Players’ Assn.

The pact, which covers the 2018 Stanley Cup playoffs and Stanley Cup Finals in June, will activate around a social media-driven campaign, “LegendHairy Greats of the NHL.”

The effort features an online poll where people can vote — using the hashtag #HockeyHair — for their favorite “hockey hair” styles from among the NHL’s best-coiffed players.

Players include Brent Burns (San Jose Sharks), Cal Clutterbuck (New York Islanders), Jamie Benn (Dallas Stars), James Neal (Vegas Golden Nights) and Chris Thorburn (St. Louis Blues), Roberto Luongo (Florida Panthers), Henrik Lundqvist (New York Rangers) and Marc-Andre Fleury (Vegas Golden Knights).

“Head-to-Head Match-ups” between players as well as individual players’ hairstyle evolutions will be displayed in campaign materials so people have visual options before they vote on their favorite hairstyles.

Great Clips said it would unveil a lineup of ambassadors who will help spread the word of the “LegendHairy Greats of the NHL” campaign.

The “LegendHairy Greats of the NHL” will also be promoted on live broadcast during the Stanley Cup playoffs, in person at venues hosting the Stanley Cup playoffs, on the NHL’s social media channels and in Great Clips salons across the U.S. and Canada.

To vote, people can visit a dedicated page on the NHL Web site, the Great Clips Web site or Great Clips social media destinations including Twitter, Facebook and Instagram.

People can also cast their ballots at Great Clips locations in the U.S. and Canada.

Pro athletes are seemingly more aware of their hair than before. Earlier this year, MLB signed a deal with SuperCuts.

“Great Clips has conceived a creative, entertaining and inviting concept for the Stanley Cup playoffs that has increased engagement among our avid fans across multiple platforms while connecting with a broader audience through its tremendous retail footprint of more than 4,300 stores across North America,”  Keith Wachtel, NHL evp and chief revenue officer, said in a statement.

According to Sandra Monteiro, NHLPA chief of global business strategies, “The players are the face and focus of the NHL and the ability to activate players directly in the “LegendHairy Greats of the NHL” is a great opportunity to continue to profile the players’ unique style and personalities.”

“When most think of hockey, they think of ‘hockey hair,’ making the NHL partnership the perfect place for Great Clips to connect with its target consumers,” Steve Hockett, Great Clips CEO, said in a statement.

“We wanted to join forces with the NHL to not only highlight some of the best players in the league, but to also have some fun with those legendary hairstyles that the fans have come to know and love. We look forward to the results of our online poll during the most exciting few weeks of the sport,” said Hockett.

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