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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May022018

NHL Cuts Deal With Great Clips For Stanley Cup Playoffs Hair-Raising Activation

NYSJ Sports-Entertainment Business News Service

May 2, 2018:
Considering that NHL players wear helmets when on the ice, it often is hard to tell which players have the best hairstyles, or even if they have hair at all.

A new NHL deal aims to change that.

Great Clips has been named the “official hair salon of the NHL” as part of an alliance that includes the NHL and the NHL Players’ Assn.

The pact, which covers the 2018 Stanley Cup playoffs and Stanley Cup Finals in June, will activate around a social media-driven campaign, “LegendHairy Greats of the NHL.”

The effort features an online poll where people can vote — using the hashtag #HockeyHair — for their favorite “hockey hair” styles from among the NHL’s best-coiffed players.

Players include Brent Burns (San Jose Sharks), Cal Clutterbuck (New York Islanders), Jamie Benn (Dallas Stars), James Neal (Vegas Golden Nights) and Chris Thorburn (St. Louis Blues), Roberto Luongo (Florida Panthers), Henrik Lundqvist (New York Rangers) and Marc-Andre Fleury (Vegas Golden Knights).

“Head-to-Head Match-ups” between players as well as individual players’ hairstyle evolutions will be displayed in campaign materials so people have visual options before they vote on their favorite hairstyles.

Great Clips said it would unveil a lineup of ambassadors who will help spread the word of the “LegendHairy Greats of the NHL” campaign.

The “LegendHairy Greats of the NHL” will also be promoted on live broadcast during the Stanley Cup playoffs, in person at venues hosting the Stanley Cup playoffs, on the NHL’s social media channels and in Great Clips salons across the U.S. and Canada.

To vote, people can visit a dedicated page on the NHL Web site, the Great Clips Web site or Great Clips social media destinations including Twitter, Facebook and Instagram.

People can also cast their ballots at Great Clips locations in the U.S. and Canada.

Pro athletes are seemingly more aware of their hair than before. Earlier this year, MLB signed a deal with SuperCuts.

“Great Clips has conceived a creative, entertaining and inviting concept for the Stanley Cup playoffs that has increased engagement among our avid fans across multiple platforms while connecting with a broader audience through its tremendous retail footprint of more than 4,300 stores across North America,”  Keith Wachtel, NHL evp and chief revenue officer, said in a statement.

According to Sandra Monteiro, NHLPA chief of global business strategies, “The players are the face and focus of the NHL and the ability to activate players directly in the “LegendHairy Greats of the NHL” is a great opportunity to continue to profile the players’ unique style and personalities.”

“When most think of hockey, they think of ‘hockey hair,’ making the NHL partnership the perfect place for Great Clips to connect with its target consumers,” Steve Hockett, Great Clips CEO, said in a statement.

“We wanted to join forces with the NHL to not only highlight some of the best players in the league, but to also have some fun with those legendary hairstyles that the fans have come to know and love. We look forward to the results of our online poll during the most exciting few weeks of the sport,” said Hockett.

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