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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun092015

With New, Returning Partners, NHL Sponsor Revenue In '14-15 Skates To Record $447M

By Barry Janoff

June 9, 2015: The NHL, in the midst of a Stanley Cup Finals that is drawing strong ratings on NBC, has a major reason to celebrate the 2014-15 season: Sponsorship spending on the NHL and the league’s 30 clubs is on a record pace and is expected to total $447 million.

That figure is up $60 million (9.2%) from the previous year and nearly $100 million more than the $356 million total in 2011, according to the IEG Sponsorship Report from marketing, research and consulting firm IEG, Chicago.

The rise exceeded IEG’s projected 4% increase in overall sponsorship spending and 4.4% increase in overall sports spending.

The most active among sponsors was Reebok (100% sponsorship), which is an official league partner and has deals with every NHL team.

Reebok is followed by Enterprise (80%), Geico (70%), TicketMister (60%), Toyota (53%), Coca-Cola (50%), PepsiCo (50%), MillerCoors (43%) and Tim Hortons (40%), according to IEG.

Even with this rise, the NHL has a way to go versus other major sports in North America. The NFL's sponsorship revenue in 2014 was $1.5 billion, MLB sponsorship revenue in 2014 was $695 million and NBA sponsorship revenue in 2013-14 was $679 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion this year, golf hit $1.65 billion in 2014 and tennis was at $739 million. per IEG.

None the less, the NHL has reason to celebrate.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

New league sponsors this past season included Constellation, DraftKings, GoPro, Kellogg’s, Samsung, SAP and Procter & Gamble (in Canada, for brands including Crest and Oral-B).

Discover, a league partner since 2010, recently extended its official alliance with the NHL through 2019.

In individual categories, quick-service restaurants replaced automakers as the most active category sponsoring the NHL and its teams in the 2014-2015 season, with QSRs 5.4 times more likely to activate with the NHL than the average of all sponsors, according to IEG.

Auto was second (4.6), followed by the insurance category (4.1), beer (3.4), hospitals (3.3), food (3.1), banks 93.0), sports apparel and equipment (2.8), non-alcoholic beverages (2.5) and telecom (2.1).

Game 1 of the 2015 Stanley Cup Finals on NBC averaged 5.5 million viewers, off 2% from Game 1 of the 2014 Cup. The second game averaged 6.6 million, the most-watched Stanley Cup Game 2 since 1994, according to NBC Sports.

Game 3 averaged 3.9 million viewers, up 35% from Game 3 in 2014 (Los Angeles Kings-New York Rangers).

In a separate report, the Chicago Blackhawks, currently playing the Tampa Bay Lightning in the NHL Finals for an opportunity to win their third Stanley Cup since 2009-10, were ranked as the team with the most loyal fans for the second consecutive season.

Concurrently, the Lightning moved up from No. 26 last year to No. 8 this year, according to the Sports Fan Loyalty Index: NHL from research and consultancy firm Brand Keys, New York. The report helps to provide brands with an insight as to which fans, teams and cities might best respond to marketing efforts, according to Brand Keys.

The Top Five also included (in order) the New York Rangers and Montreal Canadiens (tied for No. 2), St. Louis Blues, Boston Bruins and Pittsburgh Penguins.

The Bottom Five were the Colorado Avalanche, Florida Panthers, Winnipeg Jets and Columbus Blue Jackets and Phoenix Coyotes (tied for last), per IEG.  

Of the four Major League sports that Brand Keys tracks in its Sports Fan Loyalty Index, the NFL is first followed by MLB, the NBA and the NHL.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue."

Fan loyalty "represents the ultimate trophy a sports marketer can win,” Robert Passikoff, Brand Keys founder and president, said in a statement.

NHL North American corporate marketing partners include Advil, Bridgestone, Coors Light, EA Sports, Enterprise, Gatorade, Honda, Panini, PepsiCo and Reebok.

NHL partners in the U.S. include AMP Energy, Discover, Geico and McDonald's.

NHL partners in Canada include Canadian Tire, Diageo, Hershey's, L'Oreal Men, Mondelez, P&G, ScotiaBank, Tim Hortons, Rogers and Visa.

Discover's Extended NHL Deal Was In The Cards

Samsung Eyes Tech-Savvy Fans, Consumers With NHL Pact

NHL, P&G Build Multi-Brand Alliance In Canada

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