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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun092015

With New, Returning Partners, NHL Sponsor Revenue In '14-15 Skates To Record $447M

By Barry Janoff

June 9, 2015: The NHL, in the midst of a Stanley Cup Finals that is drawing strong ratings on NBC, has a major reason to celebrate the 2014-15 season: Sponsorship spending on the NHL and the league’s 30 clubs is on a record pace and is expected to total $447 million.

That figure is up $60 million (9.2%) from the previous year and nearly $100 million more than the $356 million total in 2011, according to the IEG Sponsorship Report from marketing, research and consulting firm IEG, Chicago.

The rise exceeded IEG’s projected 4% increase in overall sponsorship spending and 4.4% increase in overall sports spending.

The most active among sponsors was Reebok (100% sponsorship), which is an official league partner and has deals with every NHL team.

Reebok is followed by Enterprise (80%), Geico (70%), TicketMister (60%), Toyota (53%), Coca-Cola (50%), PepsiCo (50%), MillerCoors (43%) and Tim Hortons (40%), according to IEG.

Even with this rise, the NHL has a way to go versus other major sports in North America. The NFL's sponsorship revenue in 2014 was $1.5 billion, MLB sponsorship revenue in 2014 was $695 million and NBA sponsorship revenue in 2013-14 was $679 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion this year, golf hit $1.65 billion in 2014 and tennis was at $739 million. per IEG.

None the less, the NHL has reason to celebrate.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

New league sponsors this past season included Constellation, DraftKings, GoPro, Kellogg’s, Samsung, SAP and Procter & Gamble (in Canada, for brands including Crest and Oral-B).

Discover, a league partner since 2010, recently extended its official alliance with the NHL through 2019.

In individual categories, quick-service restaurants replaced automakers as the most active category sponsoring the NHL and its teams in the 2014-2015 season, with QSRs 5.4 times more likely to activate with the NHL than the average of all sponsors, according to IEG.

Auto was second (4.6), followed by the insurance category (4.1), beer (3.4), hospitals (3.3), food (3.1), banks 93.0), sports apparel and equipment (2.8), non-alcoholic beverages (2.5) and telecom (2.1).

Game 1 of the 2015 Stanley Cup Finals on NBC averaged 5.5 million viewers, off 2% from Game 1 of the 2014 Cup. The second game averaged 6.6 million, the most-watched Stanley Cup Game 2 since 1994, according to NBC Sports.

Game 3 averaged 3.9 million viewers, up 35% from Game 3 in 2014 (Los Angeles Kings-New York Rangers).

In a separate report, the Chicago Blackhawks, currently playing the Tampa Bay Lightning in the NHL Finals for an opportunity to win their third Stanley Cup since 2009-10, were ranked as the team with the most loyal fans for the second consecutive season.

Concurrently, the Lightning moved up from No. 26 last year to No. 8 this year, according to the Sports Fan Loyalty Index: NHL from research and consultancy firm Brand Keys, New York. The report helps to provide brands with an insight as to which fans, teams and cities might best respond to marketing efforts, according to Brand Keys.

The Top Five also included (in order) the New York Rangers and Montreal Canadiens (tied for No. 2), St. Louis Blues, Boston Bruins and Pittsburgh Penguins.

The Bottom Five were the Colorado Avalanche, Florida Panthers, Winnipeg Jets and Columbus Blue Jackets and Phoenix Coyotes (tied for last), per IEG.  

Of the four Major League sports that Brand Keys tracks in its Sports Fan Loyalty Index, the NFL is first followed by MLB, the NBA and the NHL.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue."

Fan loyalty "represents the ultimate trophy a sports marketer can win,” Robert Passikoff, Brand Keys founder and president, said in a statement.

NHL North American corporate marketing partners include Advil, Bridgestone, Coors Light, EA Sports, Enterprise, Gatorade, Honda, Panini, PepsiCo and Reebok.

NHL partners in the U.S. include AMP Energy, Discover, Geico and McDonald's.

NHL partners in Canada include Canadian Tire, Diageo, Hershey's, L'Oreal Men, Mondelez, P&G, ScotiaBank, Tim Hortons, Rogers and Visa.

Discover's Extended NHL Deal Was In The Cards

Samsung Eyes Tech-Savvy Fans, Consumers With NHL Pact

NHL, P&G Build Multi-Brand Alliance In Canada

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