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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec082010

NHL Serves Up QSR Tim Hortons As Title Sponsor For 2011 Heritage Classic

By Barry Janoff, Executive Editor

December 9, 2010: The NHL said that Tim Hortons, one of the largest QSR chains in North America, has signed a deal to become title sponsor of the outdoor Heritage Classic, which will be played in Calgary, Canada, on Feb. 20, 2011.

The deal is part of a larger multi-year partnership with the NHL under which Tim Hortons becomes the official coffee, donut and breakfast QSR of the league in Canada. Financial terms were not disclosed.

As part of its title sponsorship, Tim Hortons will get prominent on-ice brand position; on-air title broadcast rights with the CBC, including branded pre-promotion; and integration of the Tim Hortons brand throughout all NHL media properties, such as NHL.com, NHL Network and NHL Radio. The company also has secured rights to use league marks for in-store promotion and on collectible Tim Cards.

The Tim Hortons NHL Heritage Classic will include on-ice events prior to the day of the game as well as a fan-centric destination. Among the league partners expected to activate for the game are LG Electronics, Labatt, ScotiaBank, Bell, Canadian Tire, Cisco,  Energizer, Kraft Canada and Hershey Canada, the majority of whom have deals with the NHL exclusive to Canada.

The Tim Hortons NHL Heritage Classic will be the third crown jewel event of the 2010-11 season, following the outdoor Bridgestone Wiinter Classic on Jan. 1, 2011 at Heinz Field, home of the NFL's Pittsburgh Steelers, between the Washington Capitals and the host Pittsburgh Penguins; and the NHL All-Star Game presented by Discover on Jan. 30 at RBC Center, home of the Carolina Hurricanes.

The 2011 Tim Hortons NHL Heritage Classic will see the Montreal Canadiens face the hometown Calgary Flames in McMahon Stadium, which is home to the Canadian Football League's Calgary Stampeders and also was the site of the opening and closing ceremonies of the 1988 Winter Olympics.This will be the second Canadian-based Heritage Classic in league history. The Molson Canada Heritage Classic was played in 2003 at Commonwealth Stadium in Edmonton.

CBC and RDS will carry the game in Canada; CBC said it would air the game in 3D in addition to standard 2D. Versus will telecast the outdoor match in the U.S. NHL Radio will have the live action across North America. NHL Network will provide pre- and post-game programming. NHL.com will provide extensive digital coverage.

“We’re proud to be the title sponsor of the 2011 Tim Hortons NHL Heritage Classic and help bring the time-honored tradition of outdoor NHL hockey back to Canada,” Bill Moir, chief brand marketing officer for Tim Hortons, said in a statement. “Tim Hortons has a special connection with hockey, from our company founder to our ongoing support for hockey programs at all levels. Partnering with the NHL, home to the world’s best players, is a natural fit and we look forward to this multi-year, multi-dimensional relationship.”

Tim Hortons was founded in 1964 by  NHL Hall of Famer Tim Horton, who played for the Toronto Maple Leafs, New York Rangers, Pittsburgh Penguins and Buffalo Sabres. The company now has 3,649 systemwide restaurants, including 3,082 in Canada and 567 in the U.S, per the company, serving about two billion cups of coffee a year. Tim Hortons is a partner of several NHL teams, including the Maple Leafs, Penguins, Sabres, Columbus Blue Jackets, Detroit Red Wings, Edmonton Oilers, Montreal Canadiens, New York Islanders, Ottawa Senators and Vancouver Canucks. The QSR also has a marketing deal with NHL all-star Sidney Crosby, as well as with the NFL's Buffalo Bills and NBA's Detroit Pistons.

"We're proud to have Tim Hortons for the Heritage Classic to create new memories and be part of what will undoubtedly become another great day for hockey.”

“For many Canadians, Tim Hortons is a fond part of their hockey memories, whether they routinely stop by one of their restaurants before 6 A.M. practices, or participated in the Timbits hockey program, as several NHL players— including Sidney Crosby — did,” said Keith Wachtel, NHL svp-integrated sales. “We are proud to have Tim Hortons on board for the Heritage Classic to create new memories and be part of what will undoubtedly become another great day for hockey.”

The NHL has not revealed where the 2012 Tim Hortons Heritage Classic would be played.

NHL Unveils Details About Outdoor Heritage Classic Game In Canada

For 2011 Outdoor Classics, The NHL Goes Fourth And Multiplies´╗┐

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