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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Aug232010

NHL Signs Major Retailer Canadian Tire For Multi-Level Marketing Alliance

August 23, 2010: The NHL has signed a five-year deal with Canadian Tire, Canada's largest hockey retailer, to become the league's official sporting goods retailer in Canada.

Under terms of the deal, Canadian Tire will be an official partner of the NHL Heritage Classic, All-Star Game, Stanley Cup playoffs and final and NHL Face-Off. The alliance also includes the launch of the Canadian Tire Hockey School and the naming of Chicago Blackhawks Stanley Cup winner and Canada National Team Olympic gold medalist Jonathan Toews as CTHS founding member and official spokesperson. Financial terms of the deal were not disclosed.

"The NHL is a driving force in uniting Canadians around their love of hockey, and in partnering with the iconic Canadian Tire brand, we have the potential to unite them in more ways and in more places," Keith Wachtel, svp-integrated sales and marketing for the NHL. said in a statement. "Expanding our reach into new categories like this will continue to increase the NHL's ability to reach and unite Canadian hockey fans."

Canadian Tire, based in Toronto, also has an alliance with Nascar in the Nascar Canadian Tire Series. Among the other NHL marketing partners that activate exclusively in Canada are LG Electronics, Labatt, Scotia Bank, Bell, Energizer, Kraft Canada and Hershey Canada.

Canadian Tire claims to sell more hockey sticks and pucks than any retailer in the world.

"As Canada's largest retailer of sporting equipment and a brand steeped in Canadian history, Canadian Tire is who Canadians trust for their first pair of skates, stick, helmet and pads," Mike Arnett, president of Canadian Tire Retail, said in a statement. "Over the past 90 years, we've equipped millions of first-time hockey players, like Jonathan Toews, from head to toe."

Among the first activations under the new deal will be the Canadian Tire Hockey School NHL Skills Camps, designed to provide Canadian minor hockey players "the opportunity to develop and grow their skills through on and off ice skill development sessions"  lead by hockey coaches and including appearances by NHL alumni and coaches. The first of six CTHS NHL Skills Camps during the 2010-2011 season is scheduled for Winnipeg on Sept. 21.

"Through the Canadian Tire Hockey School, we're building on our hockey roots to help develop a lifelong enjoyment of the game," said Arnett. "We're also thrilled to add the NHL and Canadian hockey star Jonathan Toews to our winning team. With this stellar line-up, we've become more than Canada's hockey store: We're Canada's hockey school."

Canadian Tire's deal includes activation at the Heritage Classic in Calgary this February.According to Towes, "Canadian Tire has been a part of my hockey story since the very beginning - it's where my grandfather bought me my first pair of skates and my first stick. I'm proud to be a part of Canadian Tire's all-star team, and the founding member of CTHS. This exciting new program is sure to play a significant role in developing the next generation of Canada's hockey stars, on and off the ice."

The NHL Heritage Classic is scheduled for Feb. 20 at McMahon Stadium in Calgary between the Montreal Canadiens and hometown Calgary Flames. The NHL All-Star Game is scheduled for Jan. 30 in Raleigh, hosted by the Carolina Hurricanes.

NHL Still Seeking Heritage Classic Title Sponsor

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