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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug042015

NHL Signs 'Groundbreaking' $1.2B Digital Media Rights Deal With MLBAM

By Barry Janoff

August 4, 2015: The NHL, which enjoys staging some of its jewel games outdoors, is teaming with a league that plays most of its games outdoors in what was called a "groundbreaking digital media rights deal."

The NHL has signed a six-year agreement with Major League Baseball Advanced Media, the interactive media and Internet company of MLB, which gives MLBAM exclusive rights to distribute live out-of-market games; exclusive rights to operate NHL Network as an agent for the NHL; and will see MLBAM operate NHL.com, club Web sites and NHL apps.

Under terms of the arrangement, the NHL gets a stake in MLBAM of between 7%-10%.

Financial terms were not disclosed, but industry analysts said the MLBAM would pay $100 million annually in rights fees and, placed the value of the deal at $1.2 billion.

"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game,"  NHL commissioner Gary Bettman said in a statement. "MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content."

Earlier this year, MLBAM, which handles  MLB TV,  signed a multi-year deal with the PGA Tour to create PGA Tour Live, described as a "digital over-the-top subscription service featuring exclusive, live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season." PGA Tour Live launched last week at the Quicken Loans National.

Among other partners, MLBAM also handles WWE Network and Sony's PlayStation Vue internet TV service.

The deal with the NHL comes as MLB is planing to spin off MLBAM into a separate company.

According to MLB commissioner Rob Manfred, "It is an honor for Major League Baseball to stand alongside the National Hockey League on this joint initiative. All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible. Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude."

The NHL and MLBAM said that the partnership would "transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content."

Key among its rights, MLBAM has exclusivity to distribute live out-of-market games, including through the NHL GameCenter LIVE and NHL Center Ice subscription services in the U.S. and certain international markets.

MLBAM and the NHL said they would collaborate on developing new digital products and platforms while enhancing current offerings

The NHL Network's daily on-air operations will now be based out of MLB Network headquarters in Secaucus, NJ, MLBAM expects to fully launch its NHL presence in January 2016.

According to Bettman, "We couldn't have North America better covered than with the power of NBC, Rogers, TVA and MLBAM — an incredible convergence of technical, creative and production talent that is great news for our fans."

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