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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug042015

NHL Signs 'Groundbreaking' $1.2B Digital Media Rights Deal With MLBAM

By Barry Janoff

August 4, 2015: The NHL, which enjoys staging some of its jewel games outdoors, is teaming with a league that plays most of its games outdoors in what was called a "groundbreaking digital media rights deal."

The NHL has signed a six-year agreement with Major League Baseball Advanced Media, the interactive media and Internet company of MLB, which gives MLBAM exclusive rights to distribute live out-of-market games; exclusive rights to operate NHL Network as an agent for the NHL; and will see MLBAM operate NHL.com, club Web sites and NHL apps.

Under terms of the arrangement, the NHL gets a stake in MLBAM of between 7%-10%.

Financial terms were not disclosed, but industry analysts said the MLBAM would pay $100 million annually in rights fees and, placed the value of the deal at $1.2 billion.

"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game,"  NHL commissioner Gary Bettman said in a statement. "MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content."

Earlier this year, MLBAM, which handles  MLB TV,  signed a multi-year deal with the PGA Tour to create PGA Tour Live, described as a "digital over-the-top subscription service featuring exclusive, live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season." PGA Tour Live launched last week at the Quicken Loans National.

Among other partners, MLBAM also handles WWE Network and Sony's PlayStation Vue internet TV service.

The deal with the NHL comes as MLB is planing to spin off MLBAM into a separate company.

According to MLB commissioner Rob Manfred, "It is an honor for Major League Baseball to stand alongside the National Hockey League on this joint initiative. All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible. Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude."

The NHL and MLBAM said that the partnership would "transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content."

Key among its rights, MLBAM has exclusivity to distribute live out-of-market games, including through the NHL GameCenter LIVE and NHL Center Ice subscription services in the U.S. and certain international markets.

MLBAM and the NHL said they would collaborate on developing new digital products and platforms while enhancing current offerings

The NHL Network's daily on-air operations will now be based out of MLB Network headquarters in Secaucus, NJ, MLBAM expects to fully launch its NHL presence in January 2016.

According to Bettman, "We couldn't have North America better covered than with the power of NBC, Rogers, TVA and MLBAM — an incredible convergence of technical, creative and production talent that is great news for our fans."

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