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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov012018

NHL, Navy Federal Alliance To Support Vets, Active Members At League Events

NYSJ Sports-Entertainment Business News Service

November 1, 2018
: In an alliance that will go beyond the usual brand awarenss element, the NHL has signed a multi-year deal that names Navy Federal Credit Union as the league’s “official military appreciation partner” in the U.S.

The partnership will recognize and support veterans, active duty service members and their families at NHL tentpole events, in broadcast and across the NHL’s digital platforms.

Financial terms of the alliance were not shared.

National activation begins Nov. 7 when NFCU serves as the presenting sponsor for the inaugural "NHL Veterans Appreciation Night," to air on NBCSN.

The NHL and Navy Federal Credit Union will honor retired service members during the Wednesday Night Hockey broadcast doubleheader, with the Pittsburgh Penguins at the Washington Capitals followed by the Nashville Predators at the Colorado Avalanche.

In addition, to commemorate Veterans Day and the new partnership, Vienna, Va.-based Navy Federal Credit Union will make a special donation to the American Freedom Foundation to support veterans with their career transitions.

As part of this partnership, the NHL and Navy Federal have launched “Stick Tap for Service,” a digital destination for veterans, active duty service members and their families to share personal stories of how hockey has impacted their lives.

During the season, Navy Federal will be an official partner and the presenting sponsor for military-themed ceremonial elements at the NHL Winter Classic, NHL All-Star Weekend and the NHL Stadium Series.

The NHL said that Navy Federal branding would be integrated into several league assets throughout the 2018-19 season, including dasher boards, Jumbotron and in-game broadcasts.

“It is important to us at the NHL that we show our active duty military, veterans and their families how much we appreciate them and all they have done for our country,” Max Paulsen, NHL director of business development, said via the league.

“Our new partnership with Navy Federal Credit Union gives us the chance to do that through both contributions to support transitioning veterans and a significant presence at our major events and game broadcasts. This is a great fit in terms of shared values and goals and we look forward to engaging Navy Federal with NHL fans in many meaningful ways.”

Navy Federal is in the process of changing CEOs.

“It's important at the NHL that we show our active duty military, veterans and their families how much we appreciate them and all they have done for our country."

In October, Mary McDuffie was named as new president and CEO of Navy Federal, effective Jan. 18, 2019.

McDuffie takes over from Cutler Dawson, who is retiring after 14 years with NFCU.

Established in 1933 with only seven members, Navy Federal now serves more than eight million members globally.

According to Pam Piligian, svp-marketing and communications for Navy Federal, “This partnership makes total sense for Navy Federal and the NHL — we share similar values, focused on forming meaningful relationships.

“There is a strong sense of camaraderie within the NHL, which is something that so many of our members are very familiar with from their time serving our country.”

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