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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct042010

NHL 2010-11 Campaign Asks A Lot Of Questions, But Will Crosby, Ovechkin, Toews and Miller Have Answers?

Alex Ovechkin prepares for the 2010-11 season in a new ad campaign from the NHL.October 3, 2010: The National Hockey League is back in session, with its 2010-11 season opening this week. As a prelude, the league has unleashed a national advertising campaign that sets out to ask many more questions than it answers.

It accomplishes that goal in five new spots in "Questions Will Become Answers," which focuses on five of the league's top players: Sidney Crosby, Alex Ovechkin, Jonathan Toews, Ryan Miller and Mike Cammalleri. The effort is devoid of on-ice action, opting instead to show the players in tough, gritty situations as they strenuously prepare for the quest ahead: winning the Stanley Cup. Voiceovers recreate the roles of sports talk analysts who banter about the players, the league and the places each player and their respective team might have in the coming season.

Each spot features a player performing a rigorous off-ice training routine while the sports talk radio analysts provide running commentary on team and player performances from last season and the outlook for the upcoming season.

The spots debuted this past weekend on NHL Network, NHL.com, YouTube and the official NHL fan page on Facebook. The spots will also air during games on Versus and in Canada. The campaign will also be supported through POP, social media platforms and online digital banners. In addition to the five national spots, 30 team-specific TV spots featuring players from each club were created for in-NHL market use. Each team also will have specific online creative: at the Washington Capitals Web site, for example, a banner asks such questions as: Will Ovechkin lead the league in scoring?  Will the Caps go all the way? Visitors are then linked to a poll where they can register their opinions.

Creative was developed in-house by the NHL with consulting by global ad agency Young & Rubicam.

“Each season, our fans bring a sense of anticipation and excitement to the start of the season,” Brian Jennings, NHL evp-marketing, said in a statement. “The campaign is intended to not only ask the provocative questions that fans have on their minds about their favorite teams but to also showcase the intense training and preparation the players endure to answer those questions.”

“The campaign is intended to not only ask provocative questions but to also showcase the intense training and preparation players endure to answer those questions.”

NHL Live! host Don La Greca and contributors E.J. Hradek and Billy Jaffe lend their voices to all five national spots and the 30 local commercials.

In one spot, Pittsburgh Penquins captain Sidney Crosby throws a heavy medicine ball and teeters on a balance board supported only by a metal pipe. "I've heard the Penguins called the next dynasty in hockey," the radio hosts ponder. "Right or wrong, that word dynasty comes with certain expectations. You've got to think the Penguins are going to come back this season hungrier than ever. Because once you've lifted the Stanley Cup all you want to do is lift it again. Clearly this team has the drive of a winner. But do they have the drive of a champion?"

In another, Washington Capitals captain Alex Ovechkin sweats as he snaps two heavy Tabata ropes back and forth. "On paper, [Washington is] maybe the best team in the league," observe the sports analysts. "But they looked pretty good on paper last year, too. Crazy things happen in the playoffs. Alex Ovechkin said it: 'What's done is done.' And they had all off-season to think about that early exit. And now you know they can't wait to get back on the ice. The only thing worse than playing against a talented team is playing against a talented team with a chip on their shoulder. Clearly the Caps are out to prove they are the best team in hockey. But are they?"

The new campaign sets the stage for NHL action this season, including the All-Star Game in January.Jonathan Toews, captain of the defending Stanley Cup champion Chicago Blackhawks, performs squats as the voiceovers muse about whether the Blackhawks have “what it takes [to] repeat as champs . . . They’ll have a target on their backs every night.” Buffalo Sabres goalie Ryan Miller works on his hand-eye coordination by rapidly bouncing tennis balls off a wall while the commentators ask, “Will these Sabres be the ones that win the Stanley Cup?” Montreal Canadiens forward Mike Cammalleri is seen flipping a huge tire on an outdoor court while the sports guys ponder, “Did the Canadiens just get hot at the right time, or are they really that good?”

Highlights of the upcoming season include the outdoor Bridgestone Winter Classic in Pittsburgh between the Penguins and Capitals  (Jan. 1, 2011), the All-Star Game hosted by the Carolina Hurricanes (Jan. 30) and the outdoor Heritage Classic in Calgary on Feb. 20.

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