Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov202014

NHL Heats Up Epix Marketing For Outdoor Winter Classic, Stadium Series Games

By Barry Janoff

November 20, 2014: With the annual Bridgestone Winter Classic coming Jan. 1 and the Coors Light Stadium Series following on Feb. 15, the NHL is planning some Epix marketing to support its two crown-jewel outdoor events.

Anchoring the marketing as a build-up to the games will be Road To The NHL Winter Classic and Road To The NHL Stadium Series, each comprised of a four-part original series from premium TV network Epix in association with the NHL.

This marks Epix' first time producing and airing these behind-the-scenes programs after HBO ran 24/7 reality-documentaries for three of the Winter Classic match-ups.

Although Epix reaches fewer homes than HBO (22 million homes versus more than 30 million, according to industry analysts), the NHL is ramping up programming availability in an effort to make it accessible to what the league says is 60 million fans.

In addition to Epix, the subscription cable entity that is a collaboration among Hollywood studios Lionsgate Entertainment, MGM and Paramount Pictures, Road To The NHL Winter Classic and Road To The NHL Stadium Series will be available online via Epix and the NHL , Epix and NHL Facebook pages, the official app of the NHL (available on Android and iOS) and via the Epix app (on Android, iOS, XBOX 360, PS3, PS4, Roku and Windows 8).

People in the U.S. who currently do not subscribe to Epix are being given the opportunity to register for a limited free trial to the service at the Epix Web site.

Overall marketing support includes TV, print, radio, outdoor, Internet and social media. A promo spot for the Winter Classic broke this week, with additional spots for both events to follow as the games approach.

The annual NHL Winter Classic, first played in 2008, will next be played on Jan. 1 (NBC) when the Chicago Blackhawks face the Washington Capitals outdoors in Nationals Park in the 2015 Bridgestone Winter Classic. The premiere episode of Epix Presents Road To The NHL Winter Classic is scheduled to air Tuesday, Dec. 16, with three episodes to follow on successive Tuesdays.

The NHL Coors Light Stadium Series will see the San Jose Sharks host the Los Angeles Kings outdoors in Levi's Stadium, home venue of the NFL's San Francisco 49ers, on Feb. 15. The premiere Epix Presents Road To The NHL Stadium Series is scheduled to air Tuesday, Feb. 3, with three episodes also to follow on successive Tuesdays.

"One of the things that was really important in talking to Mark Greenberg (Epix CEO and president) was the promise that we could let any NHL fan who wants to see it is going to have a chance to see it," John Collins, COO for the NHL, said when the deal with Epix was unveiled in September. "He's going to open up every distribution platform they have and any fan is just going to have to go in and register, but they'll get all eight episodes of the series."

Ross Greenburg, who has won 52 Emmy Awards, and used to be president of HBO (including producing the 24/7 Winter Classic in 2011) before overseeing reality show content for the NHL, is executive producer.

"We're going to have to take it to another level," Greenburg said in September. "It just isn't good enough to do what's been done in the past. We're going to be getting the access we've always gotten from these teams and these players and the coaches and management, but we're just going to have to look at each storyline, go a little deeper, bring out the drama in this great game on the ice and off the ice."

The 2014 Winter Classic on NBC averaged 4.4 million viewers, making it the second-most watched NHL regular-season game in 39 years, behind only the 2011 NHL Winter Classic (4.5 million). The 2012 NHL Winter Classic  drew 3.7 million viewers, according to NBC and the NHL.

Back to Home Page