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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Oct072013

Outdoor Classics + Coors Light Series + Sochi = NHL's 'Most Ambitious Year Ever'

By Barry Janoff

October 7, 2013: When the National Hockey League earlier this year unveiled its plan to play six outdoor games during the 2013-14 season, people both inside and outside the league not only questioned the strategy but wondered if, like Goldilocks and the Three Bears, the NHL had added too much, not enough or got it just right.

"Before the season, the question I heard the most, everywhere I went, was, 'Isn't six outdoor games too much? Won't that kill what makes the concept so unique?'" said Brian Jennings, evp-marketing for the NHL.

Now, with the season underway and the dates for the outdoor games within sight, fans, media, marketers and players are warming up to the concept of six outdoor games in one season.

"There is demand for outdoor games," said Jennings. "It is not [just] about selling out the stadiums; it is about embracing each community. The game in Los Angeles won't look like the games in Chicago or New York. The challenge is to make each one unique. "

The six outdoor games encompass the annual Bridgestone Winter Classic on Jan. 1 — being played this year in 100,000-plus capacity Michigan University Stadium with the Detroit Red Wings hosting the Toronto Maple Leafs — and the Tim Hortons Heritage Classic — scheduled for March 1 in Vancouver's BC Place, with the hometown Canucks hosting the Ottawa Senators — in addition to four games under the new umbrella Coors Light NHL Stadium Series.

Those four games will see the New York Rangers play the New Jersey Devils (Jan. 26) and the Rangers play the New York Islanders (Jan. 29), both in Yankee Stadium; the Los Angeles Kings hosting the Anaheim Ducks on Jan. 25 in Dodger Stadium; and on March 1, the Pittsburgh Penguins heading to Soldier Field to play the Chicago Blackhawks.

"With the Bridgestone Winter Classic, the Tim Hortons Heritage Classic, the four Coors Light Stadium Series games and the Winter Olympics in Sochi, this is probably the most ambitious year in the history of the NHL," said Jennings.

The Winter Olympics are scheduled for Feb. 7-23 and, as happened during the 2010 Winter Games in Vancouver, necessitate the NHL shutting down for the duration to allow players to represent their respective nations. Jennings said that the NHL and NBC would use the Coors Light Stadium Series to drive interest in the Olympics, and then, in turn, use Olympic programming to drive the audience back to the NHL.

"We're excited about the potential of the Coors Light NHL Stadium Series," said Adam Dettman, director of sports and entertainment marketing for MillerCoors. "This is the third year of our deal with the NHL, but it feels like Year One. You always want to find the right rhythm to engage fans and enhance their experience without intruding, and [the Coors Light NHL Stadium Series] does that."

Both Jennings and Dettman, who were speaking as part of the CSE Sports Marketing Symposium & Social Media and Sports Series presented by SportsBusiness Daily/Global/Journal in New York last week, understood the pros and cons of presenting outdoor games en masse. Concurrently, they both accentuated the positive about the Stadium Coors Light Series and, in particular for Jennings, about adding four outdoor games to the league's already successful Winter and Heritage Classics.

"[NHL] cities are embracing these games," said Dettman. "They want more outdoor games."

As title sponsor, Coors Light gets some of the headaches and lots of the perks. In addition to its name on the marquee, the brand will get on-air title broadcast rights, camera-visible dasherboard placements of the Coors Light logo, in-arena video spots and PA announcements, activation across key retail and on-premise accounts and integration of the Coors Light brand throughout all NHL media properties, including video, print, digital and radio.

The NHL understands the power its outdoor concept, which has grown in importance since the first NHL regular-season outdoor game was played in 2003 when the Edmonton Oilers hosted the Montreal Canadiens in  Commonwealth Stadium.

Five of the six most-watched regular-season NHL games in the U.S. in the past 37 years have been played outdoors, according to the NHL. The 2011 Bridgestone NHL Winter Classic in Pittsburgh on NBC aired in primetime and was the most-watched NHL regular-season game ever in the U.S., with an average of 4.5 million viewers, according to NBC.

But back to the question at hand: Will six be too much? Or not enough.

"We will monitor it," said Jennings. "If six is too many, or if six is not enough, we will continue to reinvent it."

The NHL this season also gets the added impetus that will come from the NFL's Super Bowl XXLVIII being played in MetLife Stadium, East Rutherford, NJ, making it the first Super Bowl to be held in a non-domed venue in the northern part of the U.S.

Super Bowl XLVIII is scheduled for Feb. 3, the Sunday after the two outdoor NHL games in Yankee Stadium.

"We will be respectful of what the NFL is doing in New York for the Super Bowl," said Jennings. "But we will activate our marketing plans and focus on engaging our fans for our games."

"We're excited about having the two Coors Light NHL Stadium Series games in Yankee Stadium during the same week as Super Bowl XLVIII," concurred Dettman. "We see this as a strong part of our strategy in partnering with the NHL. It is a great brand fit with shared consumers and it is helping us to create ritualistic events that will involve and build fan engagement."

"We'll be respectful of what the NFL is doing in New York for the Super Bowl. But we'll activate our marketing plans and focus on engaging our fans for our games."

The outdoor Winter Classic has been held in Buffalo's Ralph Wilson Stadium (2008); Wrigley Field, Chicago (2009); Fenway Park, Boston (2010); Heinz Field, Pittsburgh (2011); and Citizens Bank Park, Philadelphia (2012).

The 2013 Bridgestone Winter Classic was cancelled due to the lockout and rescheduled for Jan. 1, 2014, with the same venues and surrounding activations generally left intact. Most of the events leading up to the game in Michigan University Stadium will take place in and around Detroit's Comerica Park and Joe Louis Arena, The Hockeytown Winter Festival will feature a plethora of fan-specific activities title-sponsored by SiriusXM and incorporating activations from many of the NHL's marketing partners.

The 2015 Bridgestone Winter Classic will be hosted by the Washington Capitals.

PepsiCo's AMP Energy drink was title sponsor for the first Winter Classic. Bridgestone has been title sponsor since then.

NHL, Marketers Taking Winter Classic, Outdoor Games To Another Level

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