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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Apr252017

NHL Partners Fill The Stanley Cup With Post-Season Marketing Campaigns

By Barry Janoff

April 25, 2017: With the 2017 Stanley Cup Playoffs second round beginning on April 26, NHL corporate partners are leveraging the post-season to “engage millions of hockey fans in more ways than ever before.”

The league said its full roster of partners is activating across a myriad of channels, including TV creative, digital, social media, POP, in-arena and other fan activation that "showcase new product offerings and once-in-a-lifetime experiences to hockey fans in the U.S. and Canada."

Among the hockey-themed creative are campaigns from Geico, Molson Canadian, Discover, PepsiCo (Pepsi, Lay’s, Doritos), SAP, Bridgestone, Reese’s, Scotiabank, Canadian Tire, Honda Canada and first-year league partners PPG Paints and Sonnet Home & Auto Insurance.

"The Stanley Cup Playoffs represent the very best of our game and capture the extraordinary passion of NHL fans," Brian Jennings, NHL chief brand officer and evp, said in a statement. "And for our partners, the playoffs provide the perfect opportunity for deeper engagement and emotional connections with their brand during the most exciting and unpredictable playoffs in sports."

The NHL and its partners have reason to celebrate moving forward in this post-season.

According to NBC Sports Group, "On the strength of a record 18 overtime games, dazzling performances by young stars like Auston Matthews and Connor McDavid, and side-by-side coverage for the first time in local markets, this was the most-watched first round of the Stanley Cup Playoffs since 2014 (753,000 viewers), despite no Game 7 match-ups for the first time since the 2001 post-season. In addition, the 2017 first round featured five Canadian teams compare to no Canadian teams last season."

Games are airing on NBC, NBCSN and NHL Network, USA Network and CNBC in the U.S. and Sportsnet, CBC, Sportsnet ONE and Sportsnet 360 in Canada.

Among the on-going and new campaigns:

Geico has commercials with Boston Bruins forward Patrice Bergeron, including "Build Up" and "Win Win."

Gatorade has a spot with Patrick Kane, "Smooth Finish," as part of its new Flow campaign.

Enterprise’s "All the Places Life Takes Martin Brodeur" campaign features the former goalie in a series of humorous TV spots and digital shorts

PPG Paints colors its first Stanley Cup Playoffs with the "Character of Champion" TV ad featuring the trophy and longtime Keeper of the Cup, Phil Pritchard.

"The Day With The Cup" series, presented by Discover, has returned, with Discover offering a youth hockey player a visit with the Stanley Cup.

At POP, Molson Canadian is offering hockey fans in Canada the chance to collect seven mini replica trophies of the Stanley Cup with the purchase of a case; PepsiCo’s Pepsi, Lay’s and Doritos brands hit shelves in the U.S. with Stanley Cup-themed products and a "Snack Your Way to the Championchips" slogan; and Reese’s is offering consumers in Canada who find a Stanley Cup-wrapped Reese Peanut Butter Cup the opportunity to win a trip for two to the 2017 Stanley Cup Champions’ home opener and banner-raising ceremony in October.

Scotiabank, in conjunction with Canadian Tire Jumpstart Charities, the NHL and Project North this week will deliver 150 bags of new hockey equipment and "an unforgettable experience with the Stanley Cup"to several communities in northern Canada.

Upper Deck this month unveiled the first series of its Grandeur Hockey Coin Collection, a limited-edition collection (6,600 total) featuring the images of Wayne Gretzky, Patrick Roy, Sidney Crosby, Connor McDavid and 16 other NHL stars.

The collection includes 1 oz. 99.99% pure silver coins available in three finishes and rarities: colored, numbered to 5,000: high-relief silver, numbered to 1,000; and silver frosted, numbered to 500, per player. There is also a more rare ¼ oz. 99.99% 24 karat gold minted coin, numbered to just 100, per player.

The NHL is running a multi-platform campaign to commemorate the 125th anniversary of the Stanley Cup, calling it "the most coveted trophy in sports." The league also has been celebrating its 100th anniversary with a multi-platform campaign.

NHL sponsor spend is expected to approach $500 million this season, up from a record $477 million in 2016-16, according to research and consulting firm IEG, Chicago.

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