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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep102014

Multi-Platform NHL-P&G Alliance Plans To Target Fans, Consumers In Canada

By Barry Janoff

September 10, 2014: The NHL has signed a deal with Procter and Gamble naming the global consumer giant an official partner of the league in Canada.

P&G Canada said it would use the alliance to promote its Oral Care division, which includes Crest, Oral-B, Scope and Fixodent.

Financial terms of the one-year deal were not shared.

CPG rival Kimberly-Clark is a North American corporate partner with the NHL.

P&G Canada said it would support its oral care "leadership brands" throughout the 2014-15 NHL season with such multi-media activations as a co-branded TV, digital vignettes, social media and on-site activations at NHL events.

In addition, P&G Canada has signed NHL veteran Martin St. Louis as the official spokesperson for its new product, Crest Sensi-Relief. St. Louis and his wife, Heather, will be featured in a national print ad campaign breaking in the fall.

P&G joins a roster of NHL partners in Canada that also includes Canadian Tire, Diageo, Hershey's, L'Oreal Men, Mondelez, ScotiaBank, Tim Hortons, Rogers and Visa.

“We’re thrilled to be partnering with the NHL on the launch of the new Crest Sensi line of products,” Victoria Maybee, communications manager for Crest Canada, said in a statement. “Hockey is a favorite Canadian pastime that highlights how we make the best of our long cold winters, and tooth sensitivity is most often triggered by cold food, drinks and cold air. No one wants to suffer with tooth sensitivity, and with new Crest Sensi Relief toothpaste, we’re helping Canadians bench sensitivity.”

NHL North American corporate marketing partners also  include Advil, Bridgestone, Coors Light, EA Sports, Enterprise, Gatorade, Honda, PepsiCo and Reebok.

"The collaboration with Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way."

According to Kyle McMann, NHL group vp-integrated sales, “Crest, Oral-B and Scope are powerful household names and through our partnership with P&G we have found a fantastic way to express to NHL fans a core product benefit of reducing tooth sensitivity through an engaging hockey-themed story."

Regarding St. Louis, who began his NHL career in 1998 and currently is with the New York Rangers, McMann said, "The collaboration with NHL superstar Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way, while reinforcing the benefits P&G brands provide."

The 2014-15 NHL season begins Oct. 8.

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