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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State at San Antonio ESPN 9 PM ET
Game 4: Monday May 22  Golden State at San Antonio ESPN 9 PM ET
Game 5* Wednesday May 24  San Antonio at Golden State ESPN 9 PM ET
Game 6* FridayMay 26  Golden State at San Antonio ESPN 9 PM ET
Game 7* Sunday May 28  San Antonio at Golden State ESPN 9 PM ET
* If necessary
NBA Finals begin June 1 ABC

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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston at Cleveland TNT 8:30PM ET
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

NBA Finals begin June 1 ABC

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep102014

Multi-Platform NHL-P&G Alliance Plans To Target Fans, Consumers In Canada

By Barry Janoff

September 10, 2014: The NHL has signed a deal with Procter and Gamble naming the global consumer giant an official partner of the league in Canada.

P&G Canada said it would use the alliance to promote its Oral Care division, which includes Crest, Oral-B, Scope and Fixodent.

Financial terms of the one-year deal were not shared.

CPG rival Kimberly-Clark is a North American corporate partner with the NHL.

P&G Canada said it would support its oral care "leadership brands" throughout the 2014-15 NHL season with such multi-media activations as a co-branded TV, digital vignettes, social media and on-site activations at NHL events.

In addition, P&G Canada has signed NHL veteran Martin St. Louis as the official spokesperson for its new product, Crest Sensi-Relief. St. Louis and his wife, Heather, will be featured in a national print ad campaign breaking in the fall.

P&G joins a roster of NHL partners in Canada that also includes Canadian Tire, Diageo, Hershey's, L'Oreal Men, Mondelez, ScotiaBank, Tim Hortons, Rogers and Visa.

“We’re thrilled to be partnering with the NHL on the launch of the new Crest Sensi line of products,” Victoria Maybee, communications manager for Crest Canada, said in a statement. “Hockey is a favorite Canadian pastime that highlights how we make the best of our long cold winters, and tooth sensitivity is most often triggered by cold food, drinks and cold air. No one wants to suffer with tooth sensitivity, and with new Crest Sensi Relief toothpaste, we’re helping Canadians bench sensitivity.”

NHL North American corporate marketing partners also  include Advil, Bridgestone, Coors Light, EA Sports, Enterprise, Gatorade, Honda, PepsiCo and Reebok.

"The collaboration with Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way."

According to Kyle McMann, NHL group vp-integrated sales, “Crest, Oral-B and Scope are powerful household names and through our partnership with P&G we have found a fantastic way to express to NHL fans a core product benefit of reducing tooth sensitivity through an engaging hockey-themed story."

Regarding St. Louis, who began his NHL career in 1998 and currently is with the New York Rangers, McMann said, "The collaboration with NHL superstar Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way, while reinforcing the benefits P&G brands provide."

The 2014-15 NHL season begins Oct. 8.

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