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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep102014

Multi-Platform NHL-P&G Alliance Plans To Target Fans, Consumers In Canada

By Barry Janoff

September 10, 2014: The NHL has signed a deal with Procter and Gamble naming the global consumer giant an official partner of the league in Canada.

P&G Canada said it would use the alliance to promote its Oral Care division, which includes Crest, Oral-B, Scope and Fixodent.

Financial terms of the one-year deal were not shared.

CPG rival Kimberly-Clark is a North American corporate partner with the NHL.

P&G Canada said it would support its oral care "leadership brands" throughout the 2014-15 NHL season with such multi-media activations as a co-branded TV, digital vignettes, social media and on-site activations at NHL events.

In addition, P&G Canada has signed NHL veteran Martin St. Louis as the official spokesperson for its new product, Crest Sensi-Relief. St. Louis and his wife, Heather, will be featured in a national print ad campaign breaking in the fall.

P&G joins a roster of NHL partners in Canada that also includes Canadian Tire, Diageo, Hershey's, L'Oreal Men, Mondelez, ScotiaBank, Tim Hortons, Rogers and Visa.

“We’re thrilled to be partnering with the NHL on the launch of the new Crest Sensi line of products,” Victoria Maybee, communications manager for Crest Canada, said in a statement. “Hockey is a favorite Canadian pastime that highlights how we make the best of our long cold winters, and tooth sensitivity is most often triggered by cold food, drinks and cold air. No one wants to suffer with tooth sensitivity, and with new Crest Sensi Relief toothpaste, we’re helping Canadians bench sensitivity.”

NHL North American corporate marketing partners also  include Advil, Bridgestone, Coors Light, EA Sports, Enterprise, Gatorade, Honda, PepsiCo and Reebok.

"The collaboration with Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way."

According to Kyle McMann, NHL group vp-integrated sales, “Crest, Oral-B and Scope are powerful household names and through our partnership with P&G we have found a fantastic way to express to NHL fans a core product benefit of reducing tooth sensitivity through an engaging hockey-themed story."

Regarding St. Louis, who began his NHL career in 1998 and currently is with the New York Rangers, McMann said, "The collaboration with NHL superstar Martin St. Louis will make our communication even more powerful, connecting fans to the player they already know on the ice in a meaningful way, while reinforcing the benefits P&G brands provide."

The 2014-15 NHL season begins Oct. 8.

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