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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov262013

Hockey Rights In Canada: NHL Scores 'Landmark' $5B Media-Rights Deal

By Barry Janoff

November 26, 2013: The NHL, which in 2011 signed a ten-year, deal with NBC Sports Group valued at $2 billion, has now taken care of business north of the border.

In what the league called a "landmark" alliance, the NHL on Tuesday (Nov. 26) unveiled a 12-year, $4.9 billion ($5.2 billion Canadian) agreement with Rogers Communications for broadcast and multimedia rights in Canada.

The agreement is the "largest media-rights deal in NHL history and one of the largest media rights deals in Canadian history, including the largest-ever sports-media rights agreement," according to the NHL and Rogers Communications.

"Rogers Communications should be commended for their aggressiveness and strategy," Gary Bettman, NHL commissioner, said during a media conference also attended by Nadir Mohamed, president and CEO for Rogers Communications; Rogers Media president Keith Pelley and Canadian Broadcasting Corp. president and CEO Hubert Lacroix. "This is something that came together very quickly."

Rogers said it would use its digital technology to stream games on the Internet, wireless and mobile devices, and satellite radio. Rogers will operate NHL Center Ice and NHL GameCenter Live in Canada.

"Think of this like coverage of the Olympics, where if many sports are on at the same time fans can pick the network and event they want to watch," Bettman said. "If there are four or five games on at the same time, fans can pick the game and [platform] they want to watch. This is pro fan."

The deal takes effect with the 2014-15 season and runs through the 2025-26 season.

It remains subject to approval by the NHL's Board of Governors, which is scheduled to meet Dec. 9-10 (in Pebble Beach, Calif.).

"The NHL is extremely excited about the power and potential of this groundbreaking partnership," Bettman said in a statement. "Our fans always want to explore deeper and more emotional connections to NHL hockey, and that is precisely what Rogers has promised to deliver over the next 12 years — channeling the reach of its platforms and the intensity of its passion for the game into an unparalleled viewing experience."

According to both sides, the pact gives Rogers national Canadian rights to all NHL games, including the Stanley Cup Playoffs and Stanley Cup Final, on all of its platforms in all languages. It also encompasses exclusive rights in Canada to such special events as the NHL All-Star Games and NHL drafts. A new Sunday night national broadcast would feature marquee match-ups.

As part of the agreement, Rogers said that, via sub-licensing deals, the CBC would continue to broadcast Hockey Night in Canada and that privately owned French language station TVA would handle all of the Canadian French-language multi-media telecasts and content.

According to Mohamed, "Sports content is a key strategic asset and we've been investing significantly to strengthen our sports offering to Canadians. Canadians are passionate about hockey, and through this landmark partnership with the NHL we'll be able to bring hockey fans more games and more content on their platform of choice."

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