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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Feb092011

Heritage Classic: Can The NHL Continue To Score With Crown Jewel Events?

Official program for the 2011 Tim Hortons Heritage Classic.February 8, 2011: The NHL, which this season has already produced the outdoor Bridgestone Winter Classic and All-Star Game, is pulling out all the stops to complete its jewel crown trifecta: the Tim Hortons NHL Heritage Classic on Feb. 20 at McMahon Stadium in Calgary.

According to the NHL, the Heritage Classic "has more corporate partner pre-event activation than any previous NHL outdoor game." Although sponsor and marketing activation is focused north of the border, the NHL wants the excitement to spill into the U.S. The game, featuring the Montreal Canadiens against the host Calgary Flames, will be shown domestically on Versus, with pre- and post-game coverage on NHL Network and NHL.com. It also will be part of what has been dubbed "Hockey Day in America," which includes six hours of hockey coverage on NBC.

Among the challenges is the fact that the Heritage Classic falls on what might be one of the busiest sports days of the year to date. TV events on Feb. 20 also include the NBA All-Star Game, the Daytona 500, college basketball and coverage from MLB spring training.

According to the NHL, the league has had "an amazing response for [the Heritage Classic]  from our partners and sponsors." Highest tiered partners include title sponsor Tim Hortons, Canadian Tire (in-ice), Blackberry (in-ice), Scotiabank (in-ice), and activation from other NHL partners such as Budweiser, Bridgestone, Pepsi, and LG.

"We've got more sponsorship dollars against this game than we had [at the 2011 Winter Classic] in Pittsburgh, which was by far the biggest event business that we've had to date." said John Collins, NHL COO. "Being able to get back and play an outdoor game in Canada is something that our fans, corporate partners and the clubs told us is overdue."

To help hype interest in Canada, a 30-second spot, "Alive In All We Are" has been airing nationwide. "This campaign is designed to capture the emotional connection that exists between Canada and the game of hockey — Canada is hockey and hockey is Canada," said Brian Jennings, NHL evp-marketing. "The images of a frozen neighborhood pond and the words of this poem illustrate the timeless tradition of playing hockey outdoors that is part of so many childhoods for Canadian fans and NHL players alike."

In addition, the Tim Hortons NHL Heritage Classic Truck Tour presented by Canadian Tire has been making stops cross-country en route to Calgary on Feb. 9. The vehicle is a custom-built, 53-foot truck that houses the specialized equipment used to make the rink at McMahon Stadium.

On Feb. 19, the NHL will open to the public Spectator Plaza, an outdoor hockey and entertainment festival outside McMahon Stadium populated by NHL marketing partners. Included will be live musical performances, interactive hockey-themed attractions, prizes and giveaways, food, beverage and merchandise tents.

The Heritage Classic predates the Winter Outdoor Classic, with the first one dating back to November 2003 at Edmonton's Commonwealth Stadium. The annual Winter Classic has been played in the U.S. since 2008. It's popularity was a major catalyst in moving the NHL to relaunch the outdoor Heritage Classic in Canada.

"Being able to get back and play an outdoor game in Canada is something that our fans, corporate partners and the clubs told us is overdue."

Tim Horton's signed on as presenting sponsor, and also a league partner in Canada, earlier this season.

According to the NHL, fan research conducted in early January by IMI International showed that 50% of Canadians are already aware of the Heritage Classic and that among Canadian fans the Heritage Classic is already ranked third to the Stanley Cup and Hockey Night in Canada for celebrating the game of hockey in Canada.

NHL, Hortons Ink Classic Deal

NHL Signs Canadian Tire For League, Heritage Activation


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