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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
May242016

Reebok, A-B, Geico Help NHL Score Record $477M In Sponsorship Spending

By Barry Janoff

May 24, 2016: Thanks to increased activation from the likes of Reebok, Anheuser-Busch, Geico and DraftKings, and renewed and expanded deals with other partners, the NHL is projected to hit a record $477 million in sponsorship spending in 2015-16, up 6.7% from $447 million last season.

That would also be more than $100 million over the league partner spend in 2011-2012, according to research and consulting firm IEG, Chicago.

IEG said the increase "reflects the growing popularity of hockey as a marketing platform."

It also exceeds IEG’s projected 4.5% increase in overall sponsorship spending and 5% increase in overall sports spending.

Sponsorship spend in 2013-2014 was $409 million, $390 million in 2012-2013 and $373 million in 2011-2012.

The 2015-16 figure still puts the NHL fourth among the big four sports in the U.S.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million and the NBA hit $739 million last season.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per IEG.

Quick-service restaurants topped the list of the most active categories, according to the IEG NHL Sponsorship Spend Report, with QSR's 4.8 times "more likely to sponsor the NHL than the average of all sponsors."

The Top Ten categories also include auto (4.1), medical (3.9), insurance (3.8), beer (3.5), media (3.2), banks (2.9), lottery and gaming (2.9), non-alcoholic beverages (2.7) and food (2.6).

The media and lottery/gaming categories, led by the arrival of a league-wide and team deals with daily fantasy sports firm DraftKings, moved into the Top Ten list in the 2015-2016 season, displacing sports apparel and telecommunications.

The NHL has a league-wide deal with Reebok, making it the most active alliance. Parent company adidas will replace Reebok in 2017-18 as the league's exclusive outfitter of on-ice uniforms and official supplier of licensed apparel and headwear.

Adidas also becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team World Cup of Hockey this September.

Anheuser-Busch, which is aligned with 71% of the league's team, replaced Enterprise Holdings (65%) as the most active non-endemic sponsor, with Enterprise falling to fourth behind Geico (68%).

The Top Ten most active NHL sponsors also includes Toyota (61%), TicketMaster (61%), MillerCoors (55%), PepsiCo (52%), Coca-Cola (41%) and DraftKings (42%), which in its second season with the NHL joined the Top Ten most active sponsors list for the first time.

Enterprise dropped five teams while DraftKings added eight new deals this season, according to the IEG NHL Sponsorship Spend Report.

Among other deals this past year, Bridgestone the official tire of the NHL and the NHL Players' Assn. extended its role as title sponsor for the Winter Classic and the brand's involvement in other league activations for five seasons.

In May, the league extended and enhanced its alliance with Discover through 2019, keeping the firm as the NHL's official credit card and official payment service partner. title sponsor for the NHL on NBC’s broadcast of the NHL Thanksgiving Showdown Game and co-branded float in the Macy’s Thanksgiving Day Parade and participant in jewel events including the All-Star Game and outdoor games.

According to Jennifer Murillo, vp-brand communications for Discover, “The NHL is a great partner that allows us to reach our customers. With our new agreement we (have been) able to deliver even more of what our customers want.”

"The increase reflects the growing popularity of hockey as a marketing platform (and) exceeds IEG’s projected 5% increase in overall sports spending."

In August, the league unveiled a six-year digital media rights partnership between the NHL and Major League Baseball Advanced Media, the technical arm of MLB, that is expected to enhance user experience across the league's digital platforms, including GameCenter Live, NHL Center Ice, NHL Network and NHL.com. The deal also provides for an equity share for the NHL in a new tech company to be launched by MLBAM.

Among NHL teams, the Boston Bruins, Chicago Blackhawks, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs have what IEG said are sponsorship deals above the league average.

Teams below the league average in sponsorship deals include the Anaheim Ducks, Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Edmonton Oilers, Nashville Prediators, San Jose Sharks and Winnipeg Jets.

Team at the league average in sponsorship deals include the Calgary Flames, Columbus Blue Jackets, Dallas Stars, Detroit Red Wings, Los Angeles Kings, Minnesota Wild, New Jersey Devils, New York Islanders, Ottawa Senators, Philadelphia Flyers, St. Louis Blues, Tampa Bay Lighting, Vancouver Canucks and Washington Capitals.

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