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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Jun272018

Adidas, Golden Knights Drive NHL Sponsorship To Record $559M In 2017-18

By Barry Janoff

June 26, 2018: The recently concluded NHL season was one to remember for Alex Ovechkin and the Stanley Cup champion Washington Capitals.

It also was memorable for the NHL itself, which had a record $559.5 million in sponsorship deals, driven by the start of an alliance with adidas as the official on-ice jersey and uniform supplier (replacing its Reebok division).

Also of major impact was the presence of the Vegas Golden Knights, which set the single-season record for most wins in North American pro sports expansion team history with 51 victories and reached the Stanley Cup finals.

The $559.5 million was up $50 million from the $505 million sponsor spend in 2016-17.

The 10.8% increase was more than double the 5.5% increase in the 2016-2017 season as well as the projected 4.9% increase in overall 2018 sports spending and 4.5% increase in overall sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

The figure is also up $150 million from $409 million in 2013-14.

By comparison, NFL sponsor spend was  $1.2 billion, the NBA was $1.12 billion and MLB sponsor spend was $892 million last season

Enterprise was the most active brand sponsoring the NHL, with 75% of properties with a sponsor in the rental car category report a partnership with Enterprise.

Retailers (auto parts stores, c-stores, etc.) replaced autos as the most active category sponsoring the NHL in the 2017-2018 season, according to the ESP Properties 2017-18 NHL Sponsorship Report.

Sponsorship spend in the NHL has been steadily rising from $447 million in 2014-15 and $477 million in 2015-16.

In addition to adidas, which has a seven-year deal valued at $70 million annually by industry analysts, new sponsorship platforms included Hulu as presenting sponsor for the 2018 Stanley Cup Playoffs and Finals and playoff sponsor Great Clips.

New deals at the league level also included Apple (which began with the 2017 Stanley Cup Playoffs) and Oikos, the official yogurt of the NHL in Canada; while renewals included multi-year partnerships with PepsiCo and Scotiabank, per ESP Properties.

Following Enterprise, the Top Ten most-active NHL-aligned brands include Geico (72% of properties with a sponsor in the insurance category report a partnership with Geico), Anheuser-Busch InBev (72%), TicketMaster (59%), PepsiCo (53%), Ford, (47%), Coca-Cola (44%), Lexus (44%), MolsonCoors (44%) and Uber (44%).

Retailers are 4.8 times more likely to sponsor the NHL than the average of all sponsors.

Among the most active categories, retailers were followed by automotive (4.3), QSR (4.2), insurance (3.5), media (3.2), beer (3.2), hospitals (3), banks (2.8), restaurants (2.6) and professional services (2.2).

Professional services and restaurants joined the Top Ten most-active categories list, while technology and sports apparel dropped off.

Seven teams had sponsorship deals that were above the NHL average, according to ESP Properties: Boston Bruins, Chicago Blackhawks, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs.

Across the league, 13 teams met the average of NHL sponsor deals: Anaheim Ducks, Calgary Flames, Carolina Hurricanes, Dallas Stars, Edmonton Oilers, Minnesota Wild, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and NHL champion Washington Capitals.

Eleven teams came in below the NHL average in sponsorships: Arizona Coyotes, Buffalo Sabres, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, New Jersey Devils, St. Louis Blues, San Jose Sharks, the first-year Knights and the Winnipeg Jets.

Hulu Laces Skates For Stanley Cup

PepsiCo Extends Exclusive Alliance With NHL

NHL Signs Hair-Raising Deal With Great Clips

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