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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun272018

Adidas, Golden Knights Drive NHL Sponsorship To Record $559M In 2017-18

By Barry Janoff

June 26, 2018: The recently concluded NHL season was one to remember for Alex Ovechkin and the Stanley Cup champion Washington Capitals.

It also was memorable for the NHL itself, which had a record $559.5 million in sponsorship deals, driven by the start of an alliance with adidas as the official on-ice jersey and uniform supplier (replacing its Reebok division).

Also of major impact was the presence of the Vegas Golden Knights, which set the single-season record for most wins in North American pro sports expansion team history with 51 victories and reached the Stanley Cup finals.

The $559.5 million was up $50 million from the $505 million sponsor spend in 2016-17.

The 10.8% increase was more than double the 5.5% increase in the 2016-2017 season as well as the projected 4.9% increase in overall 2018 sports spending and 4.5% increase in overall sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

The figure is also up $150 million from $409 million in 2013-14.

By comparison, NFL sponsor spend was  $1.2 billion, the NBA was $1.12 billion and MLB sponsor spend was $892 million last season

Enterprise was the most active brand sponsoring the NHL, with 75% of properties with a sponsor in the rental car category report a partnership with Enterprise.

Retailers (auto parts stores, c-stores, etc.) replaced autos as the most active category sponsoring the NHL in the 2017-2018 season, according to the ESP Properties 2017-18 NHL Sponsorship Report.

Sponsorship spend in the NHL has been steadily rising from $447 million in 2014-15 and $477 million in 2015-16.

In addition to adidas, which has a seven-year deal valued at $70 million annually by industry analysts, new sponsorship platforms included Hulu as presenting sponsor for the 2018 Stanley Cup Playoffs and Finals and playoff sponsor Great Clips.

New deals at the league level also included Apple (which began with the 2017 Stanley Cup Playoffs) and Oikos, the official yogurt of the NHL in Canada; while renewals included multi-year partnerships with PepsiCo and Scotiabank, per ESP Properties.

Following Enterprise, the Top Ten most-active NHL-aligned brands include Geico (72% of properties with a sponsor in the insurance category report a partnership with Geico), Anheuser-Busch InBev (72%), TicketMaster (59%), PepsiCo (53%), Ford, (47%), Coca-Cola (44%), Lexus (44%), MolsonCoors (44%) and Uber (44%).

Retailers are 4.8 times more likely to sponsor the NHL than the average of all sponsors.

Among the most active categories, retailers were followed by automotive (4.3), QSR (4.2), insurance (3.5), media (3.2), beer (3.2), hospitals (3), banks (2.8), restaurants (2.6) and professional services (2.2).

Professional services and restaurants joined the Top Ten most-active categories list, while technology and sports apparel dropped off.

Seven teams had sponsorship deals that were above the NHL average, according to ESP Properties: Boston Bruins, Chicago Blackhawks, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs.

Across the league, 13 teams met the average of NHL sponsor deals: Anaheim Ducks, Calgary Flames, Carolina Hurricanes, Dallas Stars, Edmonton Oilers, Minnesota Wild, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and NHL champion Washington Capitals.

Eleven teams came in below the NHL average in sponsorships: Arizona Coyotes, Buffalo Sabres, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, New Jersey Devils, St. Louis Blues, San Jose Sharks, the first-year Knights and the Winnipeg Jets.

Hulu Laces Skates For Stanley Cup

PepsiCo Extends Exclusive Alliance With NHL

NHL Signs Hair-Raising Deal With Great Clips

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