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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jun272018

Adidas, Golden Knights Drive NHL Sponsorship To Record $559M In 2017-18

By Barry Janoff

June 26, 2018: The recently concluded NHL season was one to remember for Alex Ovechkin and the Stanley Cup champion Washington Capitals.

It also was memorable for the NHL itself, which had a record $559.5 million in sponsorship deals, driven by the start of an alliance with adidas as the official on-ice jersey and uniform supplier (replacing its Reebok division).

Also of major impact was the presence of the Vegas Golden Knights, which set the single-season record for most wins in North American pro sports expansion team history with 51 victories and reached the Stanley Cup finals.

The $559.5 million was up $50 million from the $505 million sponsor spend in 2016-17.

The 10.8% increase was more than double the 5.5% increase in the 2016-2017 season as well as the projected 4.9% increase in overall 2018 sports spending and 4.5% increase in overall sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

The figure is also up $150 million from $409 million in 2013-14.

By comparison, NFL sponsor spend was  $1.2 billion, the NBA was $1.12 billion and MLB sponsor spend was $892 million last season

Enterprise was the most active brand sponsoring the NHL, with 75% of properties with a sponsor in the rental car category report a partnership with Enterprise.

Retailers (auto parts stores, c-stores, etc.) replaced autos as the most active category sponsoring the NHL in the 2017-2018 season, according to the ESP Properties 2017-18 NHL Sponsorship Report.

Sponsorship spend in the NHL has been steadily rising from $447 million in 2014-15 and $477 million in 2015-16.

In addition to adidas, which has a seven-year deal valued at $70 million annually by industry analysts, new sponsorship platforms included Hulu as presenting sponsor for the 2018 Stanley Cup Playoffs and Finals and playoff sponsor Great Clips.

New deals at the league level also included Apple (which began with the 2017 Stanley Cup Playoffs) and Oikos, the official yogurt of the NHL in Canada; while renewals included multi-year partnerships with PepsiCo and Scotiabank, per ESP Properties.

Following Enterprise, the Top Ten most-active NHL-aligned brands include Geico (72% of properties with a sponsor in the insurance category report a partnership with Geico), Anheuser-Busch InBev (72%), TicketMaster (59%), PepsiCo (53%), Ford, (47%), Coca-Cola (44%), Lexus (44%), MolsonCoors (44%) and Uber (44%).

Retailers are 4.8 times more likely to sponsor the NHL than the average of all sponsors.

Among the most active categories, retailers were followed by automotive (4.3), QSR (4.2), insurance (3.5), media (3.2), beer (3.2), hospitals (3), banks (2.8), restaurants (2.6) and professional services (2.2).

Professional services and restaurants joined the Top Ten most-active categories list, while technology and sports apparel dropped off.

Seven teams had sponsorship deals that were above the NHL average, according to ESP Properties: Boston Bruins, Chicago Blackhawks, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs.

Across the league, 13 teams met the average of NHL sponsor deals: Anaheim Ducks, Calgary Flames, Carolina Hurricanes, Dallas Stars, Edmonton Oilers, Minnesota Wild, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and NHL champion Washington Capitals.

Eleven teams came in below the NHL average in sponsorships: Arizona Coyotes, Buffalo Sabres, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, New Jersey Devils, St. Louis Blues, San Jose Sharks, the first-year Knights and the Winnipeg Jets.

Hulu Laces Skates For Stanley Cup

PepsiCo Extends Exclusive Alliance With NHL

NHL Signs Hair-Raising Deal With Great Clips

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