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Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 11-13
1. The Upside $19.6M
2. Aquaman $17.3M
3. A Dog’s Way Home $11.3M
4. Spider-Man: Into the Spider-Verse $9M
5. Escape Room $8.9M
6. Mary Poppins Returns $7.2M
7. Bumblebee $6.8M
8. On the Basis of Sex $6.2M
9. The Mule $5.5M
10. Vice $3.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun272018

Adidas, Golden Knights Drive NHL Sponsorship To Record $559M In 2017-18

By Barry Janoff

June 26, 2018: The recently concluded NHL season was one to remember for Alex Ovechkin and the Stanley Cup champion Washington Capitals.

It also was memorable for the NHL itself, which had a record $559.5 million in sponsorship deals, driven by the start of an alliance with adidas as the official on-ice jersey and uniform supplier (replacing its Reebok division).

Also of major impact was the presence of the Vegas Golden Knights, which set the single-season record for most wins in North American pro sports expansion team history with 51 victories and reached the Stanley Cup finals.

The $559.5 million was up $50 million from the $505 million sponsor spend in 2016-17.

The 10.8% increase was more than double the 5.5% increase in the 2016-2017 season as well as the projected 4.9% increase in overall 2018 sports spending and 4.5% increase in overall sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

The figure is also up $150 million from $409 million in 2013-14.

By comparison, NFL sponsor spend was  $1.2 billion, the NBA was $1.12 billion and MLB sponsor spend was $892 million last season

Enterprise was the most active brand sponsoring the NHL, with 75% of properties with a sponsor in the rental car category report a partnership with Enterprise.

Retailers (auto parts stores, c-stores, etc.) replaced autos as the most active category sponsoring the NHL in the 2017-2018 season, according to the ESP Properties 2017-18 NHL Sponsorship Report.

Sponsorship spend in the NHL has been steadily rising from $447 million in 2014-15 and $477 million in 2015-16.

In addition to adidas, which has a seven-year deal valued at $70 million annually by industry analysts, new sponsorship platforms included Hulu as presenting sponsor for the 2018 Stanley Cup Playoffs and Finals and playoff sponsor Great Clips.

New deals at the league level also included Apple (which began with the 2017 Stanley Cup Playoffs) and Oikos, the official yogurt of the NHL in Canada; while renewals included multi-year partnerships with PepsiCo and Scotiabank, per ESP Properties.

Following Enterprise, the Top Ten most-active NHL-aligned brands include Geico (72% of properties with a sponsor in the insurance category report a partnership with Geico), Anheuser-Busch InBev (72%), TicketMaster (59%), PepsiCo (53%), Ford, (47%), Coca-Cola (44%), Lexus (44%), MolsonCoors (44%) and Uber (44%).

Retailers are 4.8 times more likely to sponsor the NHL than the average of all sponsors.

Among the most active categories, retailers were followed by automotive (4.3), QSR (4.2), insurance (3.5), media (3.2), beer (3.2), hospitals (3), banks (2.8), restaurants (2.6) and professional services (2.2).

Professional services and restaurants joined the Top Ten most-active categories list, while technology and sports apparel dropped off.

Seven teams had sponsorship deals that were above the NHL average, according to ESP Properties: Boston Bruins, Chicago Blackhawks, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs.

Across the league, 13 teams met the average of NHL sponsor deals: Anaheim Ducks, Calgary Flames, Carolina Hurricanes, Dallas Stars, Edmonton Oilers, Minnesota Wild, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and NHL champion Washington Capitals.

Eleven teams came in below the NHL average in sponsorships: Arizona Coyotes, Buffalo Sabres, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, New Jersey Devils, St. Louis Blues, San Jose Sharks, the first-year Knights and the Winnipeg Jets.

Hulu Laces Skates For Stanley Cup

PepsiCo Extends Exclusive Alliance With NHL

NHL Signs Hair-Raising Deal With Great Clips

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