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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun272018

Adidas, Golden Knights Drive NHL Sponsorship To Record $559M In 2017-18

By Barry Janoff

June 26, 2018: The recently concluded NHL season was one to remember for Alex Ovechkin and the Stanley Cup champion Washington Capitals.

It also was memorable for the NHL itself, which had a record $559.5 million in sponsorship deals, driven by the start of an alliance with adidas as the official on-ice jersey and uniform supplier (replacing its Reebok division).

Also of major impact was the presence of the Vegas Golden Knights, which set the single-season record for most wins in North American pro sports expansion team history with 51 victories and reached the Stanley Cup finals.

The $559.5 million was up $50 million from the $505 million sponsor spend in 2016-17.

The 10.8% increase was more than double the 5.5% increase in the 2016-2017 season as well as the projected 4.9% increase in overall 2018 sports spending and 4.5% increase in overall sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

The figure is also up $150 million from $409 million in 2013-14.

By comparison, NFL sponsor spend was  $1.2 billion, the NBA was $1.12 billion and MLB sponsor spend was $892 million last season

Enterprise was the most active brand sponsoring the NHL, with 75% of properties with a sponsor in the rental car category report a partnership with Enterprise.

Retailers (auto parts stores, c-stores, etc.) replaced autos as the most active category sponsoring the NHL in the 2017-2018 season, according to the ESP Properties 2017-18 NHL Sponsorship Report.

Sponsorship spend in the NHL has been steadily rising from $447 million in 2014-15 and $477 million in 2015-16.

In addition to adidas, which has a seven-year deal valued at $70 million annually by industry analysts, new sponsorship platforms included Hulu as presenting sponsor for the 2018 Stanley Cup Playoffs and Finals and playoff sponsor Great Clips.

New deals at the league level also included Apple (which began with the 2017 Stanley Cup Playoffs) and Oikos, the official yogurt of the NHL in Canada; while renewals included multi-year partnerships with PepsiCo and Scotiabank, per ESP Properties.

Following Enterprise, the Top Ten most-active NHL-aligned brands include Geico (72% of properties with a sponsor in the insurance category report a partnership with Geico), Anheuser-Busch InBev (72%), TicketMaster (59%), PepsiCo (53%), Ford, (47%), Coca-Cola (44%), Lexus (44%), MolsonCoors (44%) and Uber (44%).

Retailers are 4.8 times more likely to sponsor the NHL than the average of all sponsors.

Among the most active categories, retailers were followed by automotive (4.3), QSR (4.2), insurance (3.5), media (3.2), beer (3.2), hospitals (3), banks (2.8), restaurants (2.6) and professional services (2.2).

Professional services and restaurants joined the Top Ten most-active categories list, while technology and sports apparel dropped off.

Seven teams had sponsorship deals that were above the NHL average, according to ESP Properties: Boston Bruins, Chicago Blackhawks, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins and Toronto Maple Leafs.

Across the league, 13 teams met the average of NHL sponsor deals: Anaheim Ducks, Calgary Flames, Carolina Hurricanes, Dallas Stars, Edmonton Oilers, Minnesota Wild, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and NHL champion Washington Capitals.

Eleven teams came in below the NHL average in sponsorships: Arizona Coyotes, Buffalo Sabres, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, New Jersey Devils, St. Louis Blues, San Jose Sharks, the first-year Knights and the Winnipeg Jets.

Hulu Laces Skates For Stanley Cup

PepsiCo Extends Exclusive Alliance With NHL

NHL Signs Hair-Raising Deal With Great Clips

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