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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jun042019

Report: Legal Betting, Bank Deals Push NHL Sponsor Spend To Record $597M

By Barry Janoff

June 4, 2019: Thanks to the league embracing legal sports betting, new marketing partnerships and new naming rights deals, the NHL is skating on smooth sponsorship ice, with spending up to a record $597 million for the 2018-19 season, up 6.6% versus the previous season.

“This season, the NHL benefited from the legalization of sports gambling, signing major deals at the league level with William Hill and MGM Resorts and addition of some new naming rights deals also helped the NHL increase its revenue,” according to research and marketing firm IEG, Chicago.

Automotive and QSR were the two most active categories, replacing Retail at the top spot.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

By comparison, NFL sponsorship revenue in $1.39 billion, the NBA is at $1.2 billion and MLB is at $938 million according to IEG.

NHL sponsor revenue was $447 million in 2014-15 and also in 2015-16, $505 million in 2016-17, and $560 million in 2017-18.

According to IEG, "While spending on the NHL and its teams grew more than the industry average of 4.5% between the 2017-18 and 2018-19 season, NHL’s year-over-year growth was down from 2017-18.

"The NHL’s sponsorship revenue increased by 10.8% between the 2016-17 and 2017-18 seasons. This was due to the league’s new supplier deal with adidas and the addition of the expansion Vegas Golden Knights to the league."

Following the Supreme Court’s decision in May 2018  to overturn the Professional and Amateur Sports Protection Act, states began passing laws legalizing sports betting within their borders and pro sports teams begin alleging with companies within the sports betting category.

The NHL signed official deals with MGM Resorts International and William Hill, with the league eyeing a potential annual boost in revenue of more than $200 million from such platforms as sponsorships, media rights, advertising and ticket sales, according to the American Gaming Assn.

In May 2018, the St. Louis Blues signed a 15-year agreement with Enterprise Rent-A-Car to replace Scottrade as the naming rights sponsor of its arena.

In July 2018, Scotiabank officially became the naming rights partner of the Toronto Maple Leafs’ arena. The deal is valued at more than worth more than $32M annually over 20 years, according to industry analysts.

Behind Automotive and QSR, the most active categories were Medical, Insurance, Beer, former No. 1 Retail now No. 6, Wine & Spirits and Banks.

In terms of spending, banks are No. 1.

Nine NHL teams have a bank as their naming rights sponsor, and banks spend 5.1 times more on the NHL than the average of all categories in the data set combines, according to the 2018-19 NHL Sponsorship Report from IEG.

Banks were followed by beer, sports apparel-footwear-accessories, auto, soft drinks, insurance, letter & gaming, telecoms, QSR and retail.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

Enterprise is followed by AB InBev (sponsoring 75% of NHL properties), Geico (72%), Toyota (59%), Molson Coors Brewing (50%), Uber (44%), Pepsi (41%), Coca-Cola (41%), Dunkin’ Donuts (38%), Walmart (38%) and Ford (358%).

As far as teams, nine clubs have sponsorship revenue above the NHL average: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins, Toronto Maple Leafs and Washington Capitals.

Ten NHL teams are at the average in sponsorship revenue: Anaheim Ducks, Calgary Flams, Dallas Stars, Minnesota Wild, New York Islands, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and Vegas Golden Knights.

The remaining 12 teams have sponsorship revenue that falls below the NHL average: Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Edmonton Oilers, Florida Panthers, Nashville Predators, New Jersey Devils, San Jose Sharks, St. Louis Blues and Winnipeg Jets.

NHL Ups The Ante With William Hill As Official Sports Betting Partner

You Bet Your Ice: NHL Joins With MGM For Gaming

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