Top
NEWS REAL

• The Oakland Raiders, playing their last season in the Bay Area before a planned move to Las Vegas for the 2020 NFL season, said they have signed a deal with AEG Facilities to operate their $2 billion, 65,000-seat stadium, now under construction. Full story here.

• SAP has launched “Call the Shots,” an interactive, online game that puts people in the shoes of Wimbledon champ Angelique Kerber the day before a big match. Players use SAP Tennis Analytics to get Kerber match-ready, by using data and insights to make decisions that will help – or potentially hurt – her success on the court the next day.

• FIBA, the international governing body for basketball, said the annual FIBA 3x3 World Tour Final would be held in Los Angeles 2020-23 in partnership with the Los Angeles Times media group. ‘This will undoubtedly cement the FIBA 3x3 culture in the build up to the Los Angeles 2028 Games,” said Andreas Zagklis, FIBA secretary general. 

• The IOC said that breaking (break-dancing), skateboarding, sport climbing and surfing have been provisionally included on the sports program for the 2024 Olympic Games in Paris. Skateboarding, sport climbing and surfing will make their debut on the Olympic program in Tokyo 2020.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

Wimbledon 2019
Gentlemen's Singles Seeding
1. DJOKOVIC, Novak (SRB)
2. FEDERER, Roger (SUI)
3. NADAL, Rafael (ESP)
4. ANDERSON, Kevin (RSA)
5. THIEM, Dominic (AUT)
6. ZVEREV, Alexander (GER)
7. TSITSIPAS, Stefanos (GRE)
8. NISHIKORI, Kei (JPN)
9. ISNER, John (USA)
10. KHACHANOV, Karen (RUS)

Ladies' Singles Seeding
1. BARTY, Ashleigh (AUS)
2. OSAKA, Naomi (JPN)
3. PLISKOVA, Karolina (CZE)
4. BERTENS, Kiki (NED)
5. KERBER, Angelique (GER)
6. KVITOVA, Petra (CZE)
7. HALEP, Simona (ROU)
8. SVITOLINA, Elina (UKR)
9. STEPHENS, Sloane (USA)
10. SABALENKA, Aryna (BLR)
11. WILLIAMS, Serena (USA)

Source: All England Lawn and Tennis Club

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 21-23
1. Toy Story 4 $121M
2. Child’s Play $14M
3. Aladdin $13.2M
4. Men In Black International $10.7M
5. Secret Life of Pets 2 $10.3M
6. Rocketman $5.6M
7. John Wick 3 $4M
8. Godzilla $3.8M
9. Anna $3.6M
10. Dark Phoenix $3.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Globetrotters Our Sleeves See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun042019

Report: Legal Betting, Bank Deals Push NHL Sponsor Spend To Record $597M

By Barry Janoff

June 4, 2019: Thanks to the league embracing legal sports betting, new marketing partnerships and new naming rights deals, the NHL is skating on smooth sponsorship ice, with spending up to a record $597 million for the 2018-19 season, up 6.6% versus the previous season.

“This season, the NHL benefited from the legalization of sports gambling, signing major deals at the league level with William Hill and MGM Resorts and addition of some new naming rights deals also helped the NHL increase its revenue,” according to research and marketing firm IEG, Chicago.

Automotive and QSR were the two most active categories, replacing Retail at the top spot.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

By comparison, NFL sponsorship revenue in $1.39 billion, the NBA is at $1.2 billion and MLB is at $938 million according to IEG.

NHL sponsor revenue was $447 million in 2014-15 and also in 2015-16, $505 million in 2016-17, and $560 million in 2017-18.

According to IEG, "While spending on the NHL and its teams grew more than the industry average of 4.5% between the 2017-18 and 2018-19 season, NHL’s year-over-year growth was down from 2017-18.

"The NHL’s sponsorship revenue increased by 10.8% between the 2016-17 and 2017-18 seasons. This was due to the league’s new supplier deal with adidas and the addition of the expansion Vegas Golden Knights to the league."

Following the Supreme Court’s decision in May 2018  to overturn the Professional and Amateur Sports Protection Act, states began passing laws legalizing sports betting within their borders and pro sports teams begin alleging with companies within the sports betting category.

The NHL signed official deals with MGM Resorts International and William Hill, with the league eyeing a potential annual boost in revenue of more than $200 million from such platforms as sponsorships, media rights, advertising and ticket sales, according to the American Gaming Assn.

In May 2018, the St. Louis Blues signed a 15-year agreement with Enterprise Rent-A-Car to replace Scottrade as the naming rights sponsor of its arena.

In July 2018, Scotiabank officially became the naming rights partner of the Toronto Maple Leafs’ arena. The deal is valued at more than worth more than $32M annually over 20 years, according to industry analysts.

Behind Automotive and QSR, the most active categories were Medical, Insurance, Beer, former No. 1 Retail now No. 6, Wine & Spirits and Banks.

In terms of spending, banks are No. 1.

Nine NHL teams have a bank as their naming rights sponsor, and banks spend 5.1 times more on the NHL than the average of all categories in the data set combines, according to the 2018-19 NHL Sponsorship Report from IEG.

Banks were followed by beer, sports apparel-footwear-accessories, auto, soft drinks, insurance, letter & gaming, telecoms, QSR and retail.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

Enterprise is followed by AB InBev (sponsoring 75% of NHL properties), Geico (72%), Toyota (59%), Molson Coors Brewing (50%), Uber (44%), Pepsi (41%), Coca-Cola (41%), Dunkin’ Donuts (38%), Walmart (38%) and Ford (358%).

As far as teams, nine clubs have sponsorship revenue above the NHL average: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins, Toronto Maple Leafs and Washington Capitals.

Ten NHL teams are at the average in sponsorship revenue: Anaheim Ducks, Calgary Flams, Dallas Stars, Minnesota Wild, New York Islands, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and Vegas Golden Knights.

The remaining 12 teams have sponsorship revenue that falls below the NHL average: Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Edmonton Oilers, Florida Panthers, Nashville Predators, New Jersey Devils, San Jose Sharks, St. Louis Blues and Winnipeg Jets.

NHL Ups The Ante With William Hill As Official Sports Betting Partner

You Bet Your Ice: NHL Joins With MGM For Gaming

Back to Home Page