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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun042019

Report: Legal Betting, Bank Deals Push NHL Sponsor Spend To Record $597M

By Barry Janoff

June 4, 2019: Thanks to the league embracing legal sports betting, new marketing partnerships and new naming rights deals, the NHL is skating on smooth sponsorship ice, with spending up to a record $597 million for the 2018-19 season, up 6.6% versus the previous season.

“This season, the NHL benefited from the legalization of sports gambling, signing major deals at the league level with William Hill and MGM Resorts and addition of some new naming rights deals also helped the NHL increase its revenue,” according to research and marketing firm IEG, Chicago.

Automotive and QSR were the two most active categories, replacing Retail at the top spot.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

By comparison, NFL sponsorship revenue in $1.39 billion, the NBA is at $1.2 billion and MLB is at $938 million according to IEG.

NHL sponsor revenue was $447 million in 2014-15 and also in 2015-16, $505 million in 2016-17, and $560 million in 2017-18.

According to IEG, "While spending on the NHL and its teams grew more than the industry average of 4.5% between the 2017-18 and 2018-19 season, NHL’s year-over-year growth was down from 2017-18.

"The NHL’s sponsorship revenue increased by 10.8% between the 2016-17 and 2017-18 seasons. This was due to the league’s new supplier deal with adidas and the addition of the expansion Vegas Golden Knights to the league."

Following the Supreme Court’s decision in May 2018  to overturn the Professional and Amateur Sports Protection Act, states began passing laws legalizing sports betting within their borders and pro sports teams begin alleging with companies within the sports betting category.

The NHL signed official deals with MGM Resorts International and William Hill, with the league eyeing a potential annual boost in revenue of more than $200 million from such platforms as sponsorships, media rights, advertising and ticket sales, according to the American Gaming Assn.

In May 2018, the St. Louis Blues signed a 15-year agreement with Enterprise Rent-A-Car to replace Scottrade as the naming rights sponsor of its arena.

In July 2018, Scotiabank officially became the naming rights partner of the Toronto Maple Leafs’ arena. The deal is valued at more than worth more than $32M annually over 20 years, according to industry analysts.

Behind Automotive and QSR, the most active categories were Medical, Insurance, Beer, former No. 1 Retail now No. 6, Wine & Spirits and Banks.

In terms of spending, banks are No. 1.

Nine NHL teams have a bank as their naming rights sponsor, and banks spend 5.1 times more on the NHL than the average of all categories in the data set combines, according to the 2018-19 NHL Sponsorship Report from IEG.

Banks were followed by beer, sports apparel-footwear-accessories, auto, soft drinks, insurance, letter & gaming, telecoms, QSR and retail.

Enterprise Rent-A-Car is the most active brand in the NHL, sponsoring 85% of NHL properties.

Enterprise is followed by AB InBev (sponsoring 75% of NHL properties), Geico (72%), Toyota (59%), Molson Coors Brewing (50%), Uber (44%), Pepsi (41%), Coca-Cola (41%), Dunkin’ Donuts (38%), Walmart (38%) and Ford (358%).

As far as teams, nine clubs have sponsorship revenue above the NHL average: Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Los Angeles Kings, Montreal Canadiens, New York Rangers, Pittsburgh Penguins, Toronto Maple Leafs and Washington Capitals.

Ten NHL teams are at the average in sponsorship revenue: Anaheim Ducks, Calgary Flams, Dallas Stars, Minnesota Wild, New York Islands, Ottawa Senators, Philadelphia Flyers, Tampa Bay Lightning, Vancouver Canucks and Vegas Golden Knights.

The remaining 12 teams have sponsorship revenue that falls below the NHL average: Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Edmonton Oilers, Florida Panthers, Nashville Predators, New Jersey Devils, San Jose Sharks, St. Louis Blues and Winnipeg Jets.

NHL Ups The Ante With William Hill As Official Sports Betting Partner

You Bet Your Ice: NHL Joins With MGM For Gaming

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