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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct052017

Ice, Ice Baby: NHL Sponsorship Spend A Record $505M In Centennial Season

By Barry Janoff

October 5, 2017: Last season, the NHL honored its 100th anniversary with a full-out season-long celebration that included players, coaches, legends, fans and multi-platform marketing activation.

The celebration continues to have positive results.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

Although the spend fell short of the 6.7% increase the league experienced in the 2015-16 NHL season, it exceeded the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

Overall, the NHL has seen a steady rise in sponsor spend since the lockout season of 2012-13, when more than 500 regular season games were canceled.

That season, sponsor spend on the NHL and its teams was $390 million, which rose to $409 million in 2013-14, $447 million in 2014-15 and $477 million in 2015-16, according to the 2016-17 ESP Properties NHL Sponsorship Report.

Despite this upward trend, the NHL remains fourth among the Big Four U.S. sports in total sponsor spend, behind the NFL ($1.2 billion), NBA ($880 million) and MLB ($778 million).

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

"Reebok was the most active sponsor of the NHL in the 2016-17 season in terms of number of deals,” with 100% of NHL properties reporting it as a sponsor, according to ESP Properties. “However, Reebok will relinquish that status in beginning this season as (parent company) adidas becomes the league’s official jersey provider.”

The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights, according to the ESP Properties NHL Sponsorship Report.

Among other factors cited by ESP Properties in projecting future NHL sponsor spend:

• Scotiabank’s 20-year, $800 million naming rights deal to the Air Canada Centre, home to the Toronto Maple Leafs and NBA’s Raptors, which officially will be renamed Scotiabank Arena on July 1, 2018.

• The expiration of the league’s $400 million partnership with MillerCoors and Molson Coors—and a potentially larger deal following the 2016 acquisition of MillerCoors by Molson Coors.
        
Behind Reebok, Enterprise Rent-a Car (74%) and Geico (71%) were the only other companies that topped 70% activation.

The Top 15 most active NHL sponsors also included Anheuser-Busch InBev (Bud/Bud Light 61%), Ticketmaster (52%), Coca-Cola (48%), Pepsi (42%), Ford (39%), Lexus (35%), Toyota (29%), Tim Horton’s (29%), McDonald’s (29%), Blue Cross-Blue Shield (26%), Dunkin’ Donuts (26%) and ScotiaBank (26%).

"The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will expansion franchise the Vegas Golden Knights."

The most active category sponsoring the NHL was automotive, replacing QSR, with carmakers 3.4 times more likely to sponsor the league than the average of all sponsors, according to ESP Properties.

Technology, retail and sports apparel and equipment joined the list of the ten most active categories, while lottery and gaming, non-alcoholic beverages and food dropped off.

After auto and QSR (2.9), the Top Ten most active categories were insurance (2.6), beer (2.5), medical (2.2), banks (2.0), tech (2.0), retail (2.0), media (1.9) and sports apparel and equipment (1.6).

The NHL champion Pittsburgh Penguins were among seven NHL franchises that had total sponsorship spend above the NHL average: the Boston Bruins, Chicago Blackhawks, Montreal Canadians, New York Rangers,  Penguins, Maple Leafs and Vancouver Canucks.

Teams that had sponsorship spend at the NHL average were the Anaheim Ducks, Calgary Flames, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Los Angeles Kings, Minnesota Wild, New Jersey Devils, New York Islanders, Ottawa Senators, Philadelphia Flyers, San Jose Sharks, St. Louis Blues and Washington Capitals.

Teams that fell below the NHL average in sponsor spend were the Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, Tampa Bay Lightening and Winnipeg Jets.

NBA Sponsor Spend Tops $880M, Will 'Skyrocket’ This Season

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