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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

Ice, Ice Baby: NHL Sponsorship Spend A Record $505M In Centennial Season

By Barry Janoff

October 5, 2017: Last season, the NHL honored its 100th anniversary with a full-out season-long celebration that included players, coaches, legends, fans and multi-platform marketing activation.

The celebration continues to have positive results.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

Although the spend fell short of the 6.7% increase the league experienced in the 2015-16 NHL season, it exceeded the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

Overall, the NHL has seen a steady rise in sponsor spend since the lockout season of 2012-13, when more than 500 regular season games were canceled.

That season, sponsor spend on the NHL and its teams was $390 million, which rose to $409 million in 2013-14, $447 million in 2014-15 and $477 million in 2015-16, according to the 2016-17 ESP Properties NHL Sponsorship Report.

Despite this upward trend, the NHL remains fourth among the Big Four U.S. sports in total sponsor spend, behind the NFL ($1.2 billion), NBA ($880 million) and MLB ($778 million).

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

"Reebok was the most active sponsor of the NHL in the 2016-17 season in terms of number of deals,” with 100% of NHL properties reporting it as a sponsor, according to ESP Properties. “However, Reebok will relinquish that status in beginning this season as (parent company) adidas becomes the league’s official jersey provider.”

The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights, according to the ESP Properties NHL Sponsorship Report.

Among other factors cited by ESP Properties in projecting future NHL sponsor spend:

• Scotiabank’s 20-year, $800 million naming rights deal to the Air Canada Centre, home to the Toronto Maple Leafs and NBA’s Raptors, which officially will be renamed Scotiabank Arena on July 1, 2018.

• The expiration of the league’s $400 million partnership with MillerCoors and Molson Coors—and a potentially larger deal following the 2016 acquisition of MillerCoors by Molson Coors.
        
Behind Reebok, Enterprise Rent-a Car (74%) and Geico (71%) were the only other companies that topped 70% activation.

The Top 15 most active NHL sponsors also included Anheuser-Busch InBev (Bud/Bud Light 61%), Ticketmaster (52%), Coca-Cola (48%), Pepsi (42%), Ford (39%), Lexus (35%), Toyota (29%), Tim Horton’s (29%), McDonald’s (29%), Blue Cross-Blue Shield (26%), Dunkin’ Donuts (26%) and ScotiaBank (26%).

"The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will expansion franchise the Vegas Golden Knights."

The most active category sponsoring the NHL was automotive, replacing QSR, with carmakers 3.4 times more likely to sponsor the league than the average of all sponsors, according to ESP Properties.

Technology, retail and sports apparel and equipment joined the list of the ten most active categories, while lottery and gaming, non-alcoholic beverages and food dropped off.

After auto and QSR (2.9), the Top Ten most active categories were insurance (2.6), beer (2.5), medical (2.2), banks (2.0), tech (2.0), retail (2.0), media (1.9) and sports apparel and equipment (1.6).

The NHL champion Pittsburgh Penguins were among seven NHL franchises that had total sponsorship spend above the NHL average: the Boston Bruins, Chicago Blackhawks, Montreal Canadians, New York Rangers,  Penguins, Maple Leafs and Vancouver Canucks.

Teams that had sponsorship spend at the NHL average were the Anaheim Ducks, Calgary Flames, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Los Angeles Kings, Minnesota Wild, New Jersey Devils, New York Islanders, Ottawa Senators, Philadelphia Flyers, San Jose Sharks, St. Louis Blues and Washington Capitals.

Teams that fell below the NHL average in sponsor spend were the Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, Tampa Bay Lightening and Winnipeg Jets.

NBA Sponsor Spend Tops $880M, Will 'Skyrocket’ This Season

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