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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Oct052017

Ice, Ice Baby: NHL Sponsorship Spend A Record $505M In Centennial Season

By Barry Janoff

October 5, 2017: Last season, the NHL honored its 100th anniversary with a full-out season-long celebration that included players, coaches, legends, fans and multi-platform marketing activation.

The celebration continues to have positive results.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

Although the spend fell short of the 6.7% increase the league experienced in the 2015-16 NHL season, it exceeded the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

Overall, the NHL has seen a steady rise in sponsor spend since the lockout season of 2012-13, when more than 500 regular season games were canceled.

That season, sponsor spend on the NHL and its teams was $390 million, which rose to $409 million in 2013-14, $447 million in 2014-15 and $477 million in 2015-16, according to the 2016-17 ESP Properties NHL Sponsorship Report.

Despite this upward trend, the NHL remains fourth among the Big Four U.S. sports in total sponsor spend, behind the NFL ($1.2 billion), NBA ($880 million) and MLB ($778 million).

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer topped a category record $60 billion in 2016.

"Reebok was the most active sponsor of the NHL in the 2016-17 season in terms of number of deals,” with 100% of NHL properties reporting it as a sponsor, according to ESP Properties. “However, Reebok will relinquish that status in beginning this season as (parent company) adidas becomes the league’s official jersey provider.”

The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights, according to the ESP Properties NHL Sponsorship Report.

Among other factors cited by ESP Properties in projecting future NHL sponsor spend:

• Scotiabank’s 20-year, $800 million naming rights deal to the Air Canada Centre, home to the Toronto Maple Leafs and NBA’s Raptors, which officially will be renamed Scotiabank Arena on July 1, 2018.

• The expiration of the league’s $400 million partnership with MillerCoors and Molson Coors—and a potentially larger deal following the 2016 acquisition of MillerCoors by Molson Coors.
        
Behind Reebok, Enterprise Rent-a Car (74%) and Geico (71%) were the only other companies that topped 70% activation.

The Top 15 most active NHL sponsors also included Anheuser-Busch InBev (Bud/Bud Light 61%), Ticketmaster (52%), Coca-Cola (48%), Pepsi (42%), Ford (39%), Lexus (35%), Toyota (29%), Tim Horton’s (29%), McDonald’s (29%), Blue Cross-Blue Shield (26%), Dunkin’ Donuts (26%) and ScotiaBank (26%).

"The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will expansion franchise the Vegas Golden Knights."

The most active category sponsoring the NHL was automotive, replacing QSR, with carmakers 3.4 times more likely to sponsor the league than the average of all sponsors, according to ESP Properties.

Technology, retail and sports apparel and equipment joined the list of the ten most active categories, while lottery and gaming, non-alcoholic beverages and food dropped off.

After auto and QSR (2.9), the Top Ten most active categories were insurance (2.6), beer (2.5), medical (2.2), banks (2.0), tech (2.0), retail (2.0), media (1.9) and sports apparel and equipment (1.6).

The NHL champion Pittsburgh Penguins were among seven NHL franchises that had total sponsorship spend above the NHL average: the Boston Bruins, Chicago Blackhawks, Montreal Canadians, New York Rangers,  Penguins, Maple Leafs and Vancouver Canucks.

Teams that had sponsorship spend at the NHL average were the Anaheim Ducks, Calgary Flames, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Los Angeles Kings, Minnesota Wild, New Jersey Devils, New York Islanders, Ottawa Senators, Philadelphia Flyers, San Jose Sharks, St. Louis Blues and Washington Capitals.

Teams that fell below the NHL average in sponsor spend were the Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, Tampa Bay Lightening and Winnipeg Jets.

NBA Sponsor Spend Tops $880M, Will 'Skyrocket’ This Season

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