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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

Ice, Ice Baby: NHL Sponsorship Spend A Record $505M In Centennial Season

By Barry Janoff

October 5, 2017: Last season, the NHL honored its 100th anniversary with a full-out season-long celebration that included players, coaches, legends, fans and multi-platform marketing activation.

The celebration continues to have positive results.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

Although the spend fell short of the 6.7% increase the league experienced in the 2015-16 NHL season, it exceeded the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties, Chicago.

Overall, the NHL has seen a steady rise in sponsor spend since the lockout season of 2012-13, when more than 500 regular season games were canceled.

That season, sponsor spend on the NHL and its teams was $390 million, which rose to $409 million in 2013-14, $447 million in 2014-15 and $477 million in 2015-16, according to the 2016-17 ESP Properties NHL Sponsorship Report.

Despite this upward trend, the NHL remains fourth among the Big Four U.S. sports in total sponsor spend, behind the NFL ($1.2 billion), NBA ($880 million) and MLB ($778 million).

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

"Reebok was the most active sponsor of the NHL in the 2016-17 season in terms of number of deals,” with 100% of NHL properties reporting it as a sponsor, according to ESP Properties. “However, Reebok will relinquish that status in beginning this season as (parent company) adidas becomes the league’s official jersey provider.”

The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights, according to the ESP Properties NHL Sponsorship Report.

Among other factors cited by ESP Properties in projecting future NHL sponsor spend:

• Scotiabank’s 20-year, $800 million naming rights deal to the Air Canada Centre, home to the Toronto Maple Leafs and NBA’s Raptors, which officially will be renamed Scotiabank Arena on July 1, 2018.

• The expiration of the league’s $400 million partnership with MillerCoors and Molson Coors—and a potentially larger deal following the 2016 acquisition of MillerCoors by Molson Coors.
        
Behind Reebok, Enterprise Rent-a Car (74%) and Geico (71%) were the only other companies that topped 70% activation.

The Top 15 most active NHL sponsors also included Anheuser-Busch InBev (Bud/Bud Light 61%), Ticketmaster (52%), Coca-Cola (48%), Pepsi (42%), Ford (39%), Lexus (35%), Toyota (29%), Tim Horton’s (29%), McDonald’s (29%), Blue Cross-Blue Shield (26%), Dunkin’ Donuts (26%) and ScotiaBank (26%).

"The addition of adidas is expected to drive NHL sponsor spend to another record high this season, as will expansion franchise the Vegas Golden Knights."

The most active category sponsoring the NHL was automotive, replacing QSR, with carmakers 3.4 times more likely to sponsor the league than the average of all sponsors, according to ESP Properties.

Technology, retail and sports apparel and equipment joined the list of the ten most active categories, while lottery and gaming, non-alcoholic beverages and food dropped off.

After auto and QSR (2.9), the Top Ten most active categories were insurance (2.6), beer (2.5), medical (2.2), banks (2.0), tech (2.0), retail (2.0), media (1.9) and sports apparel and equipment (1.6).

The NHL champion Pittsburgh Penguins were among seven NHL franchises that had total sponsorship spend above the NHL average: the Boston Bruins, Chicago Blackhawks, Montreal Canadians, New York Rangers,  Penguins, Maple Leafs and Vancouver Canucks.

Teams that had sponsorship spend at the NHL average were the Anaheim Ducks, Calgary Flames, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Los Angeles Kings, Minnesota Wild, New Jersey Devils, New York Islanders, Ottawa Senators, Philadelphia Flyers, San Jose Sharks, St. Louis Blues and Washington Capitals.

Teams that fell below the NHL average in sponsor spend were the Arizona Coyotes, Buffalo Sabres, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, Florida Panthers, Nashville Predators, Tampa Bay Lightening and Winnipeg Jets.

NBA Sponsor Spend Tops $880M, Will 'Skyrocket’ This Season

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