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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec022016

NHL’s Toews, Matthews Trash The Place In 'Call Your Shot’ For Bauer Hockey Campaign

By Barry Janoff

December 1, 2016: In 1993, McDonald’s aired a now iconic TV spot, "The Showdown," which featured Earvin "Magic" Johnson and Larry Bird, both then playing in the NBA, competing in an über game of H*O*R*S*E, with the reward being a Big Mac and fries. In 2010, LeBron James and Dwight Howard starred in an updated version, with a guest appearance by Bird.

Now, Bauer Hockey, an official equipment partner with the NHL that has more than 180 NHL players on its endorsement roster, has launched "Aim For Greatness", a global multi-media marketing campaign to support the Bauer Nexus 1N line of hockey sticks.

The effort is anchored by a humorous spot, "Call Your Shot," in which Chicago Blackhawks captain Jonathan Toews and Toronto Maple Leafs rookie Auston Matthews challenge each other in a version of on-ice H*O*R*S*E.

The premise is that during a break in the filming of the actual commercial for Bauer, Towes and Matthews get bored and challenge each other to take ever-increasingly hard shots, mostly involving trashing the props and equipment that have been set up on the ice.

That includes shooting pucks to hit a water bottle sitting on the ledge of the rink from across the ice, hitting the crossbar on the goaltender’s net from the blue line, knocking a coffee cup off the top of a box from about 50 feet away, decimating a camera and other equipment and trashing a table filled with food, drink, a chocolate fountain and an ice sculpture from across the ice.

They accomplish the tests with giddy joy. And although no hamburgers and fries are involved, Towes and Matthews do get to eat the food they haven’t put to waste.

The competition not only shows off their skills but the new Bauer Nexus 1N stick

"There are no camera tricks involved so the skill demonstrated by both players is impressive, but the interaction between Jonathan and Auston is what makes the video a must-see for hockey players and fans," Mary Kay Messier, vp-marketing for Bauer Hockey, said in a statement.

"The video provides a unique look into both players' personalities that most fans don't get to see very often. The incredible skill that made each of them top professional players are clearly on display, but when you watch the video, you quickly understand that both Jonathan and Auston simply love playing the game of hockey," said Messier.

In addition to the spot, the Aim For Greatness campaign includes print, Internet, social media and POP.

The Bauer Nexus 1N line of hockey sticks, already used in the NHL, hits retail in this month.

Bauer last month added to its endorsement roster William Nylander and Alexander Nylander, both first-round NHL draft picks and the sons of Michael Nylander, who played in the NHL from 1992-2009, scoring 209 goals and racking up 470 assists for 679 points in 920 games.

Bauer’s roster also includes Alex Ovechkin, Henrik Lundquist, Patrick Kane, Steven Stamos and Hilary Knight of the National Women’s Hockey League Boston Pride.

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