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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec022016

NHL’s Toews, Matthews Trash The Place In 'Call Your Shot’ For Bauer Hockey Campaign

By Barry Janoff

December 1, 2016: In 1993, McDonald’s aired a now iconic TV spot, "The Showdown," which featured Earvin "Magic" Johnson and Larry Bird, both then playing in the NBA, competing in an über game of H*O*R*S*E, with the reward being a Big Mac and fries. In 2010, LeBron James and Dwight Howard starred in an updated version, with a guest appearance by Bird.

Now, Bauer Hockey, an official equipment partner with the NHL that has more than 180 NHL players on its endorsement roster, has launched "Aim For Greatness", a global multi-media marketing campaign to support the Bauer Nexus 1N line of hockey sticks.

The effort is anchored by a humorous spot, "Call Your Shot," in which Chicago Blackhawks captain Jonathan Toews and Toronto Maple Leafs rookie Auston Matthews challenge each other in a version of on-ice H*O*R*S*E.

The premise is that during a break in the filming of the actual commercial for Bauer, Towes and Matthews get bored and challenge each other to take ever-increasingly hard shots, mostly involving trashing the props and equipment that have been set up on the ice.

That includes shooting pucks to hit a water bottle sitting on the ledge of the rink from across the ice, hitting the crossbar on the goaltender’s net from the blue line, knocking a coffee cup off the top of a box from about 50 feet away, decimating a camera and other equipment and trashing a table filled with food, drink, a chocolate fountain and an ice sculpture from across the ice.

They accomplish the tests with giddy joy. And although no hamburgers and fries are involved, Towes and Matthews do get to eat the food they haven’t put to waste.

The competition not only shows off their skills but the new Bauer Nexus 1N stick

"There are no camera tricks involved so the skill demonstrated by both players is impressive, but the interaction between Jonathan and Auston is what makes the video a must-see for hockey players and fans," Mary Kay Messier, vp-marketing for Bauer Hockey, said in a statement.

"The video provides a unique look into both players' personalities that most fans don't get to see very often. The incredible skill that made each of them top professional players are clearly on display, but when you watch the video, you quickly understand that both Jonathan and Auston simply love playing the game of hockey," said Messier.

In addition to the spot, the Aim For Greatness campaign includes print, Internet, social media and POP.

The Bauer Nexus 1N line of hockey sticks, already used in the NHL, hits retail in this month.

Bauer last month added to its endorsement roster William Nylander and Alexander Nylander, both first-round NHL draft picks and the sons of Michael Nylander, who played in the NHL from 1992-2009, scoring 209 goals and racking up 470 assists for 679 points in 920 games.

Bauer’s roster also includes Alex Ovechkin, Henrik Lundquist, Patrick Kane, Steven Stamos and Hilary Knight of the National Women’s Hockey League Boston Pride.

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