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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

As Season Approaches, NHL Realigns Marketing Line, Names New CMO

Special to NYSportsJournalism.com

September 28, 2016: As the NHL prepares for the 2016-17 season — during which it will celebrate its Centennial anniversary — it has made major changes to its marketing and operational units.

NHL commissioner Gary Bettman said that Heidi Browning has been named evp and CMO for the league, effective Oct. 10.

Browning comes from Pandora Internet Radio, where she had been svp-strategic solutions since 2011.

She also has had executive positions with Fox Interactive Media and Universal McCann.

Brian Jennings, who has been with the NHL since 1990 as evp-marketing, is now the league’s Chief Branding Officer.

According to the NHL, Browning will “place a particular focus on digital and social initiatives and developments. She will be responsible for executing the league's marketing campaigns, including strategy, creative development, production and distribution.”

In addition, Browning will help “identify and incorporate new marketing technologies and strategies to promote the NHL and broaden its reach across traditional and digital channels."

She will also oversee the league's environmental initiatives and public affairs efforts and work with MLBAM across the league's social platforms to “devise distribution strategies and content initiatives.”

As part of his new position, Jennings, in addition to continuing his duties for consumer products and licensing, “will be responsible for the identity, development and positioning of the league's brand, with a focus on developing and integrating the league's brand image and messaging into all league advertising,” according to the NHL.

He will also jointly oversee Partnership Marketing efforts with Chief Revenue Officer Keith Wachtel and will continue to manage the league's grassroots and fan development programs, per the league.

Under the NHL’s new operational platform, Wachtel will continue to oversee global corporate sponsorship, digital and NHL Network ad sales and also takes the title and responsibilities of Chief Revenue Officer.

Steve Mayer becomes evp and Chief Content Officer, Events and Entertainment, “continuing his responsibility for the operational, creative and entertainment aspects of the league's events calendar while also building and overseeing the League's Original Entertainment/Productions department.”

Stephen McArdle, evp Strategic Planning, has been named Chief Administrative Officer.

NHL evp David Proper has been named EVP Media and International Strategy, where he will “formally assume responsibility for all TV rights-holder relations in addition to his existing responsibilities for media strategy/distribution, broadcast business affairs, footage licensing/images, and scheduling.”

With Gretzky At Center, NHL Prepares for 100th Anniversary Celebration

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