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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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R2: 'Heroes Evolved' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

As Season Approaches, NHL Realigns Marketing Line, Names New CMO

Special to NYSportsJournalism.com

September 28, 2016: As the NHL prepares for the 2016-17 season — during which it will celebrate its Centennial anniversary — it has made major changes to its marketing and operational units.

NHL commissioner Gary Bettman said that Heidi Browning has been named evp and CMO for the league, effective Oct. 10.

Browning comes from Pandora Internet Radio, where she had been svp-strategic solutions since 2011.

She also has had executive positions with Fox Interactive Media and Universal McCann.

Brian Jennings, who has been with the NHL since 1990 as evp-marketing, is now the league’s Chief Branding Officer.

According to the NHL, Browning will “place a particular focus on digital and social initiatives and developments. She will be responsible for executing the league's marketing campaigns, including strategy, creative development, production and distribution.”

In addition, Browning will help “identify and incorporate new marketing technologies and strategies to promote the NHL and broaden its reach across traditional and digital channels."

She will also oversee the league's environmental initiatives and public affairs efforts and work with MLBAM across the league's social platforms to “devise distribution strategies and content initiatives.”

As part of his new position, Jennings, in addition to continuing his duties for consumer products and licensing, “will be responsible for the identity, development and positioning of the league's brand, with a focus on developing and integrating the league's brand image and messaging into all league advertising,” according to the NHL.

He will also jointly oversee Partnership Marketing efforts with Chief Revenue Officer Keith Wachtel and will continue to manage the league's grassroots and fan development programs, per the league.

Under the NHL’s new operational platform, Wachtel will continue to oversee global corporate sponsorship, digital and NHL Network ad sales and also takes the title and responsibilities of Chief Revenue Officer.

Steve Mayer becomes evp and Chief Content Officer, Events and Entertainment, “continuing his responsibility for the operational, creative and entertainment aspects of the league's events calendar while also building and overseeing the League's Original Entertainment/Productions department.”

Stephen McArdle, evp Strategic Planning, has been named Chief Administrative Officer.

NHL evp David Proper has been named EVP Media and International Strategy, where he will “formally assume responsibility for all TV rights-holder relations in addition to his existing responsibilities for media strategy/distribution, broadcast business affairs, footage licensing/images, and scheduling.”

With Gretzky At Center, NHL Prepares for 100th Anniversary Celebration

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