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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

As Season Approaches, NHL Realigns Marketing Line, Names New CMO

Special to NYSportsJournalism.com

September 28, 2016: As the NHL prepares for the 2016-17 season — during which it will celebrate its Centennial anniversary — it has made major changes to its marketing and operational units.

NHL commissioner Gary Bettman said that Heidi Browning has been named evp and CMO for the league, effective Oct. 10.

Browning comes from Pandora Internet Radio, where she had been svp-strategic solutions since 2011.

She also has had executive positions with Fox Interactive Media and Universal McCann.

Brian Jennings, who has been with the NHL since 1990 as evp-marketing, is now the league’s Chief Branding Officer.

According to the NHL, Browning will “place a particular focus on digital and social initiatives and developments. She will be responsible for executing the league's marketing campaigns, including strategy, creative development, production and distribution.”

In addition, Browning will help “identify and incorporate new marketing technologies and strategies to promote the NHL and broaden its reach across traditional and digital channels."

She will also oversee the league's environmental initiatives and public affairs efforts and work with MLBAM across the league's social platforms to “devise distribution strategies and content initiatives.”

As part of his new position, Jennings, in addition to continuing his duties for consumer products and licensing, “will be responsible for the identity, development and positioning of the league's brand, with a focus on developing and integrating the league's brand image and messaging into all league advertising,” according to the NHL.

He will also jointly oversee Partnership Marketing efforts with Chief Revenue Officer Keith Wachtel and will continue to manage the league's grassroots and fan development programs, per the league.

Under the NHL’s new operational platform, Wachtel will continue to oversee global corporate sponsorship, digital and NHL Network ad sales and also takes the title and responsibilities of Chief Revenue Officer.

Steve Mayer becomes evp and Chief Content Officer, Events and Entertainment, “continuing his responsibility for the operational, creative and entertainment aspects of the league's events calendar while also building and overseeing the League's Original Entertainment/Productions department.”

Stephen McArdle, evp Strategic Planning, has been named Chief Administrative Officer.

NHL evp David Proper has been named EVP Media and International Strategy, where he will “formally assume responsibility for all TV rights-holder relations in addition to his existing responsibilities for media strategy/distribution, broadcast business affairs, footage licensing/images, and scheduling.”

With Gretzky At Center, NHL Prepares for 100th Anniversary Celebration

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