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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr032013

NHL Looks For Image Boost With Marketing Campaign For 2013 Stanley Cup Playoffs

By Barry Janoff

April 3, 2013: The NHL has taken a lot of hits this year — many self-imposed, arising from the league's second lockout since 2005 — including the loss of 510 games (41% of the season) and the cancellation of such jewel events as the Winter Classic and All-Star Game and surrounding festivities.

But the NHL has a chance for public and marketing redemption with the upcoming Stanley Cup playoffs, which begin April 30.

The league wants to tap into the unbounded energy exuded by loyal fans, and open the door for casual and non-hockey fans, with a multi-level campaign, "Because It's The Cup . . ." that also comes with the addendum, "It's Time." The push will be anchored by five TV spots that will air across NHL media partners, led by NBC and NBC Sports networks and NHL Network; and on Internet, with a heavy dose of social media at such destinations as Twitter, Facebook and YouTube.

The campaign will build and expand on last year's initial installment of "Because It's The Cup." Lead agency is mono, Minneapolis.

According to the NHL, every game of the 2013 Stanley Cup playoffs will be televised in the U.S. for only the second time, as they were last year, through an agreement between the NHL and NBC. The four national networks are NBC, NBC Sports Network, CNBC and NHL Network.

Two spots break this week: "First Kiss" and "Get Weird," the former focusing on players and the latter on fans.

"First Kiss" shows NHL players in playoff action and focuses on those veterans and teams who spent years chasing, and ultimately catching (and kissing) the Stanley Cup. It comes with the text, "It's time for the first-kiss jitters."

Among those highlighted are the Pittsburgh Penguins (won the Stanley Cup in 2009, the team's first since 1992 and the first for Sidney Crosby), Chicago Blackhawks (won the Stanley Cup in 2010, the team's first since 1961), Boston Bruins (won the Stanley Cup in 2011, the team's first since 1972), and Los Angeles Kings (which in 2012 won the Stanley Cup for the first time). (See the full spot here.)

"Get Weird" shows the fanatical side of hockey's already excitable fans, including people in super hero costumes, with team logo tattoos on their shaved heads, wearing hard-to-define animal skins and hoisting the Stanley Cup (and faux versions of the Cup) in unusual places.

The spot is played out to the song lyrics, "H-O-C-K-E-Y. I'll love hockey till the day I die." (See the full spot here.)

The NHL said the other spots would break prior to the Stanley Cup playoffs and that all five would remain in rotation through the post-season.

Survey: NHL, Via Social Media, Rebooting With Fans, Marketing Partners

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