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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr032013

NHL Looks For Image Boost With Marketing Campaign For 2013 Stanley Cup Playoffs

By Barry Janoff

April 3, 2013: The NHL has taken a lot of hits this year — many self-imposed, arising from the league's second lockout since 2005 — including the loss of 510 games (41% of the season) and the cancellation of such jewel events as the Winter Classic and All-Star Game and surrounding festivities.

But the NHL has a chance for public and marketing redemption with the upcoming Stanley Cup playoffs, which begin April 30.

The league wants to tap into the unbounded energy exuded by loyal fans, and open the door for casual and non-hockey fans, with a multi-level campaign, "Because It's The Cup . . ." that also comes with the addendum, "It's Time." The push will be anchored by five TV spots that will air across NHL media partners, led by NBC and NBC Sports networks and NHL Network; and on Internet, with a heavy dose of social media at such destinations as Twitter, Facebook and YouTube.

The campaign will build and expand on last year's initial installment of "Because It's The Cup." Lead agency is mono, Minneapolis.

According to the NHL, every game of the 2013 Stanley Cup playoffs will be televised in the U.S. for only the second time, as they were last year, through an agreement between the NHL and NBC. The four national networks are NBC, NBC Sports Network, CNBC and NHL Network.

Two spots break this week: "First Kiss" and "Get Weird," the former focusing on players and the latter on fans.

"First Kiss" shows NHL players in playoff action and focuses on those veterans and teams who spent years chasing, and ultimately catching (and kissing) the Stanley Cup. It comes with the text, "It's time for the first-kiss jitters."

Among those highlighted are the Pittsburgh Penguins (won the Stanley Cup in 2009, the team's first since 1992 and the first for Sidney Crosby), Chicago Blackhawks (won the Stanley Cup in 2010, the team's first since 1961), Boston Bruins (won the Stanley Cup in 2011, the team's first since 1972), and Los Angeles Kings (which in 2012 won the Stanley Cup for the first time). (See the full spot here.)

"Get Weird" shows the fanatical side of hockey's already excitable fans, including people in super hero costumes, with team logo tattoos on their shaved heads, wearing hard-to-define animal skins and hoisting the Stanley Cup (and faux versions of the Cup) in unusual places.

The spot is played out to the song lyrics, "H-O-C-K-E-Y. I'll love hockey till the day I die." (See the full spot here.)

The NHL said the other spots would break prior to the Stanley Cup playoffs and that all five would remain in rotation through the post-season.

Survey: NHL, Via Social Media, Rebooting With Fans, Marketing Partners

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