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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb132012

NHL Renews With Verizon Wireless In Expanded, Enhanced Deal

Feb. 13, 2012: In an effort to stay uber-connected with its fans and marketing partners, the NHL along with the NBC Sports Group has signed a multi-year partnership renewal with Verizon Wireless.

Financial terms of the deal were not disclosed. Verizon has been an NHL partner since 2007.

According to the NHL, the new pact greatly enhances and expands upon the alliance. Fans immediately will see the results with exclusive content via the Verizon edition of the NHL GameCenter smartphone and tablet apps.

The renewed deal gives Verizon Wireless exclusive marketing and promotional rights as the NHL's  “official wireless service provider” in the U.S., and category-exclusive U.S. marketing rights for such marquee NHL events as the Bridgestone NHL Winter Classic, NHL All-Star Weekend in the U.S., and the NHL Awards and NHL Lester Patrick Awards.

Verizon Wireless also will have "considerable media presence" on the broadcast, cable, and digital platforms of NBC and NBC Sports Network, including digital promotions on NBCSports.com banners, videos and live streaming games.

Customers of the Verizon NHL GameCenter Premium App now have the ability to stream programming, "taking fans inside all the action from around the league, including live look-ins, real-time scores, team press conferences, expert analysis and on-location access" to such events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Final, according to the league.

Verizon said that 4G LTE Smartphone and tablet customers would be able to get the NHL GameCenter Premium experience for free while all other Verizon customers can access to the app for $9.99. (Other charges may apply according to a customer’s data plan.)

"With more fans using mobile phones and tablets to access NHL content, we are focused on growing this area to provide the best customer experience possible.”

In addition, all NHL games that air on NBC are now available to all Verizon Wireless customers using the Verizon editions of the NHL GameCenter App, Basic and Premium.
 
The Verizon NHL GameCenter Premium App has been enhanced to include Star Cam feed, with NBC broadcast bonus camera angles; NBC Sports’ “Inside the Glass” analysis from the national network broadcasts: key in-game replays not available during the live on-air broadcast on NBC; NHL On the Fly, the NHL Network’s signature show;  and weekly “NHL Plays of the Week” VOD.

"With more fans using mobile phones and tablets to access NHL content, we are focused on growing this area to provide the best customer experience possible,” Keith Wachtel, svp-integrated sales at the NHL, said in a statement. “An important step in accomplishing this is to extend our partnership with Verizon, a leader in the wireless category, to bring our tech-savvy fans the premium NHL content they demand through the medium of their choice.”

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