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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb272015

Why Living Legends Still Living Large In Marketing, Sponsorship, Partnership Deals

By Barry Janoff

February 26, 2015: Unlike Babe Ruth, Elvis Presley, Marilyn Monroe, Michael Jackson and Bruce Lee, celebrities can be retired and well-past their greatest achievements — but still be alive — to sell merchandise.

Muhammad Ali, 73, who last boxed professionally in 1981, last week signed a deal with Under Armour to sell a line of apparel while his voiceover is central to a current commercial for Toyota's Camry starring paralympian and author Amy Purdy, which broke during Super Bowl XLIX.

Kareem Abdul-Jabbar,  67, who retired from the NBA in 1989, in 2013 starred alongside legends Larry Bird, Magic Johnson and Bill Russell in a commercial for AT&T that broke during March Madness and last year appeared in series of TV spots for Travel Wisconsin alongside actor Robert Hays spoofing the classic movie in which they appeared, Airplane!

Golfer Arnold Palmer, 85, whose last win on the PGA Tour was in 1973, remains in high demand, especially among golf-related sponsors, and over the past couple of years has appeared in TV spots for PNC Bank, PGA, USGA and Visit Florida. His ESPN This Is SportsCenter spot from 2009 (in which he makes an Arnold Palmer drink in the ESPN cafeteria) is still in rotation.

Pelé, 74, regarded as the greatest soccer player of all time, scored his last goal in 1977 but had a marketing resurgence last year, due in large part to the FIFA World Cup in his native Brazil, starring in commercials that included Subway and Emirates Airline (alongside Ronaldo) as well as efforts for the rebooted New York Cosmos, for whom he is honorary president and global spokesman.

Joe Montana, 58, won four Super Bowls with the San Francisco 49ers and last threw an NFL pass as a member of the Kansas City Chiefs in 1994. Montana's roster of endorsement deals has seemingly increased the longer he has been retired, including such recent alliances as AT&T, Skechers, Papa John's (with Peyton Manning), Joint Juice and BNY Melon.

Bo Jackson, the youngster of this group at 52, last played in the NFL in 1990 (with the then Los Angeles Raiders) and MLB in 1993 (with the Kansas City Royals). He accomplished a lot in a short pro window and for that he still resonates with fans and marketers, the latter most recently including a just-released spot for Nike Golf (with Tiger Woods, Rory McIlroy, Michelle Wie and Charles Barkley in which he reprises his classic "Bo Knows" line), 5 Hour Energy and a series of spots for AT&T alongside Doug Flutie, Herschel Walker and Montana.

"To me, it is just a matter of who has relevance to an audience or not — and that can be a current star, living legend or deceased celebrity," said David Schwab, SVP/Managing Director of Octagon First Call, the agency’s celebrity acquisition and engagement division (which he established in 2005). "As for living legends, they often bring in a large demographic appeal, and in the marketing era of 'retro,' a living legend can be 'cool' again."

That list has and continues to have among it golf legend Jack Nicklaus, 75, who officially retired from the PGA Tour in 2005 and who claimed the last of his record 18 Major Championships in 1986.

Nicklaus has signed a deal with with The Schwan Food Company to create a new line of Jack Nicklaus Ice Cream. The product, a direct result of his self-professed love of ice cream, will see Nicklaus' image appear on-carton and in supporting marketing.

The product was unveiled at The Honda Classic golf tournament, taking place this week in Palm Beach Gardens, Fla.

The alliance will also see Schwan become an official supporter of the Nicklaus Children’s Health Care Foundation, whose goal is to "provide families access to world-class pediatric healthcare."

"It’s no secret that I love ice cream,” Nicklaus related on his Web site. “Needless to say, I have never had so much fun in the research and development of a product. The team at Schwan has a world-class product development center. Together, we have created a variety of flavors—all with real ingredients—for a quality, premium ice cream at a value price.”

Among the Nicklaus-branded or licensed products introduced in recent years that benefit children’s charities are water, wine, lemonade, sunglasses, and golf balls. His marketing partners include Rolex, Allen Edmonds shoes, AriZona Beverage, Shaw Floors and AquqHydrate water.

"Living legends, they often bring in a large demographic appeal and in the marketing era of 'retro,' a living legend can be 'cool' again."

"Jack's whole life is synonymous with excellence, family, and charity,” Howard Milstein, co-chairman for Nicklaus Companies, said in a statement. “And our new collaboration with Schwan embodies all three values in a hand-picked selection of delicious ice cream flavors that also supports children's healthcare. What could possibly taste better?”

The ice cream will be available at Winn Dixie, Bi-Lo and Kroger stores in select markets (MSRP $1.99).

Regarding Ali's appeal to Under Armour and its demographics, Nick Woodhouse, president and CEO for Authentic Brands Group, which licenses Ali's intellectual material for branding purposes, related in a statement, "The partnership with Under Armour is a perfect marriage as it uniquely taps into the deep connection that people have with Ali,"

Abdul-Jabbar, who won six NBA titles and is still the league's all-time leading scorer, has been standing especially tall in his post-playing career as an author and advocate for human rights. A three-time champion with UCLA, his name is now on the Kareem Abdul-Jabbar Center of the Year Award, which will be named on April 10 under the auspices of the Naismith Memorial Basketball Hall of Fame.

According to John Doleva, President and CEO for the Basketball Hall of Fame, said in a statement. “When it comes to collegiate centers, none have accomplished more than Kareem Abdul-Jabbar and we are pleased to include him in this celebration of the best in the game today. For many years the Basketball Hall of Fame has recognized the top collegiate point guards in the nation with the Bob Cousy Award. We are excited to expand upon these awards by now recognizing the top players at each position,”

As for other living legends? "You could add Mike Eruzione and Jim Craig to the list," First Call's Schwab said of two of the stars from the "Miracle on Ice" U.S. Men's 1980 gold medal winning hockey team. "They are living off a moment that occurred 35 years ago."

Under Armour In The Ring With Muhammad Ali

Surely You've Heard About Kareem, Wisconsin, Airplane!

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