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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Gold Standard: Nike Digging In For 2012 Olympic Battle Vs. Adidas

By Barry Janoff, Executive Editor

Interior view of the remodeled NikeTown in London, now the largest one in world.November 8, 2010: The Summer Olympics in London is more than 20 months away, but that is just a blip in the time-space continuum for rivals Nike and adidas, companies that use global events such as the Olympics and FIFA World Cup to emphasize their hate-hate relationship.

During the 2008 Summer Games in Beijing, the intense struggle reached epic proportions: adidas claimed it was opening two new stores per day in China, while Nike said its growth in the country would make China its second-largest marketing in the world behind the U.S.

Now, with July 2012 approaching, the confrontation continues. Adidas is the official sportswear partner of the London Organizing Committee for the Olympic Games, meaning that it has exclusive category rights for marketing and logos, and will supply apparel not only to athletes but also to staff volunteers and officials, among others. In addition, the company has adidas Originals Stores located in such high-traffic places as Covent Garden and Soho. Among the arsenal of British athletes and celebrities at its disposal is David Beckham and Stella McCartney, the company's official designer for the 2012 Games. McCartney will also be outfitting the entire British Olympic team, which means major TV time throughout the host nation.

Nike is an official marketing partner of the U.S. Olympic Committee, which guarantees significant TV exposure in the U.S,. especially during such events as the basketball tournament. Among the NBA stars who said they would seek a spot on the USA Basketball roster are Kobe Bryant, LeBron James, Carmelo Anthony, Kevin Durant and Chris Paul, all of whom also already endorse Nike or Nike division Jordan Brand.

Although not a part of the Olympics, the NFL has played its annual International Series games in London for the past few years. In 2012, to coincide with the Olympics, Nike will replace adidas division Reebok as the league's official uniform provider, giving the company even more exposure among local consumers.

David Beckham is among the A-Listers who will bring adidas' London 2012 Olympic message to life.During a financial presentation to analysts and media on Nov. 8, adidas CEO Herbert Hainer, said that Nike was it's primary target in a strategy to grow sales to $24 billion by 2015, nearly a $10 billion increase from reported sales of $14.6 billion in 2009. Adidas said that "key growth markets" include North America and Britain, as well as  China, Russia/CIS, Latin America, Japan and India. "Our aspirations are to outperform total market growth . . . to outgrow our major competitor," said Hainer. "[We want to] have the bottom line grow faster than the top line."

Nike recently reported sales of $19 billion in its year to May 2010, and said its goal is to reach $27 billion in sales by 2015.

In the Olympic battlefield, the latest salvo came on Nov. 8 when Nike reopened its flagship Niketown store on Oxford Circus in central London following "extensive redevelopment." The company said that this is now "the largest Nike store in the world." Niketown London now covers approximately 42,000 square feet over four floors.

Other existing Nike stores in London include locations in major shopping malls Westfield and Bluewater, in addition to such single-category locations as the Nike running store in Covent Garden that opened in October.

"Our aspirations are to outperform total market growth . . . to outgrow our major competitor." — Herbert Hainer, adidas CEO

At the company’s investor meeting earlier this year in New York, executives detailed plans to open 250-300 Nike-branded stores (a mix of branded stores and factory outlet stores) worldwide over the next five years.

According to Marc van Pappelendam, general manager, Nike UK Ltd., “Nike is committed to offering consumers access to engaging, exciting and innovative retail spaces. The re-launch of our flagship Niketown London store demonstrates our drive to continue to raise our game and offer our consumers world-class shopping experiences in line with our long-term category strategy.”

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