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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan052011

New Year, Same Battle: Nike, adidas Go Toe-To-Toe In Australian Open Activation

By Barry Janoff, Executive Editor

January 5, 2011: The new year has barely started, but long-time rivals adidas and Nike already are going toe-to-toe in anticipation of the Australian Open, the first of four tennis Grand Slams in 2011.

Among the players who sporting adidas athletic shoes and outfits will be Andy Murray, Jo Tsonga, Ana Ivanovic and Fernando Verdasco. Nike will counter with  athletes including defending champion Roger Federer, Rafael Nadal, defending woman's champion Serena Williams, Maria Sharapova, Juan Martin del Potro and Li Na.

The Australian Open will be played Jan. 17-30 in Melbourne.  It will be shown in the U.S. on ESPN and The Tennis Channel.

A 'thief' has broken into adidas headquarters . . . In anticipation of the tournament, adidas has unveiled "Find Them Fast," an interactive search around the world to find missing pairs of adizero Feather shoes belonging to Tsonga, Ivanovic and Verdasco, as well as missing pairs of adizero F50 Prime boots belonging to soccer star Lionel Messi, all of which were "stolen" from adidas headquarters in Herzogenaurach, Germany.

. . . and has taken shoes but left some clues.Consumers will be given clues now through the start of the Australian Open via such media outlets as YouTube, Facebook and Twitter. The first set of clues is now accessible at YouTube via "surveillance camera footage" that shows the actual theft of the adidas shoes.

Meanwhile, Nike has started to activate behind the Australian Open by unveiling a collection of shoes and sportswear for Federer, Nadal, Sharapova and del Potro, respectively. A series of clips on YouTube, in addition to a dedicated Australian Open micro-site linked to Nike's home page, will support.

Australian Open marketing partners that will activate for the tournament via multi-media campaigns as well as on-site include IBM, Kia, Rolex, Jacob's Creek, ANZ, Panasonic, Powerade, Evian, Heineken, Virgin Blue Airlines and Wilson, which is expected to supply "4,000 dozen" tennis balls. ESPN will also support its coverage in the U.S. with TV and online efforts.

Separately, adidas is teaming with clothing company Diesel to produce five different limited-edition sports shoes, including two retro styles based on footwear worn by tennis icon Stan Smith. The two brands, which previously collaborated for a special denim collection in 2008, said that the exclusive Diesel/adidas Originals sneaker collection are scheduled to launch Jan. 20, with only 10,000 pairs available globally at Diesel stores on online via Diesel and adidas.

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