Top
POLL POSITION
Best Event Of July 2016
 
pollcode.com free polls
WHAT YOU SAY!?

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

OLYMPICS

NBC 6.7K TV Hours
Visa Drives To Rio
IOC Fast-Tracks TV
NBC $1B Milestone
USOC Marketing Goal
KT Tape Taps Games

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan052011

New Year, Same Battle: Nike, adidas Go Toe-To-Toe In Australian Open Activation

By Barry Janoff, Executive Editor

January 5, 2011: The new year has barely started, but long-time rivals adidas and Nike already are going toe-to-toe in anticipation of the Australian Open, the first of four tennis Grand Slams in 2011.

Among the players who sporting adidas athletic shoes and outfits will be Andy Murray, Jo Tsonga, Ana Ivanovic and Fernando Verdasco. Nike will counter with  athletes including defending champion Roger Federer, Rafael Nadal, defending woman's champion Serena Williams, Maria Sharapova, Juan Martin del Potro and Li Na.

The Australian Open will be played Jan. 17-30 in Melbourne.  It will be shown in the U.S. on ESPN and The Tennis Channel.

A 'thief' has broken into adidas headquarters . . . In anticipation of the tournament, adidas has unveiled "Find Them Fast," an interactive search around the world to find missing pairs of adizero Feather shoes belonging to Tsonga, Ivanovic and Verdasco, as well as missing pairs of adizero F50 Prime boots belonging to soccer star Lionel Messi, all of which were "stolen" from adidas headquarters in Herzogenaurach, Germany.

. . . and has taken shoes but left some clues.Consumers will be given clues now through the start of the Australian Open via such media outlets as YouTube, Facebook and Twitter. The first set of clues is now accessible at YouTube via "surveillance camera footage" that shows the actual theft of the adidas shoes.

Meanwhile, Nike has started to activate behind the Australian Open by unveiling a collection of shoes and sportswear for Federer, Nadal, Sharapova and del Potro, respectively. A series of clips on YouTube, in addition to a dedicated Australian Open micro-site linked to Nike's home page, will support.

Australian Open marketing partners that will activate for the tournament via multi-media campaigns as well as on-site include IBM, Kia, Rolex, Jacob's Creek, ANZ, Panasonic, Powerade, Evian, Heineken, Virgin Blue Airlines and Wilson, which is expected to supply "4,000 dozen" tennis balls. ESPN will also support its coverage in the U.S. with TV and online efforts.

Separately, adidas is teaming with clothing company Diesel to produce five different limited-edition sports shoes, including two retro styles based on footwear worn by tennis icon Stan Smith. The two brands, which previously collaborated for a special denim collection in 2008, said that the exclusive Diesel/adidas Originals sneaker collection are scheduled to launch Jan. 20, with only 10,000 pairs available globally at Diesel stores on online via Diesel and adidas.

Back to Tennis

Back to Home Page