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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan052011

New Year, Same Battle: Nike, adidas Go Toe-To-Toe In Australian Open Activation

By Barry Janoff, Executive Editor

January 5, 2011: The new year has barely started, but long-time rivals adidas and Nike already are going toe-to-toe in anticipation of the Australian Open, the first of four tennis Grand Slams in 2011.

Among the players who sporting adidas athletic shoes and outfits will be Andy Murray, Jo Tsonga, Ana Ivanovic and Fernando Verdasco. Nike will counter with  athletes including defending champion Roger Federer, Rafael Nadal, defending woman's champion Serena Williams, Maria Sharapova, Juan Martin del Potro and Li Na.

The Australian Open will be played Jan. 17-30 in Melbourne.  It will be shown in the U.S. on ESPN and The Tennis Channel.

A 'thief' has broken into adidas headquarters . . . In anticipation of the tournament, adidas has unveiled "Find Them Fast," an interactive search around the world to find missing pairs of adizero Feather shoes belonging to Tsonga, Ivanovic and Verdasco, as well as missing pairs of adizero F50 Prime boots belonging to soccer star Lionel Messi, all of which were "stolen" from adidas headquarters in Herzogenaurach, Germany.

. . . and has taken shoes but left some clues.Consumers will be given clues now through the start of the Australian Open via such media outlets as YouTube, Facebook and Twitter. The first set of clues is now accessible at YouTube via "surveillance camera footage" that shows the actual theft of the adidas shoes.

Meanwhile, Nike has started to activate behind the Australian Open by unveiling a collection of shoes and sportswear for Federer, Nadal, Sharapova and del Potro, respectively. A series of clips on YouTube, in addition to a dedicated Australian Open micro-site linked to Nike's home page, will support.

Australian Open marketing partners that will activate for the tournament via multi-media campaigns as well as on-site include IBM, Kia, Rolex, Jacob's Creek, ANZ, Panasonic, Powerade, Evian, Heineken, Virgin Blue Airlines and Wilson, which is expected to supply "4,000 dozen" tennis balls. ESPN will also support its coverage in the U.S. with TV and online efforts.

Separately, adidas is teaming with clothing company Diesel to produce five different limited-edition sports shoes, including two retro styles based on footwear worn by tennis icon Stan Smith. The two brands, which previously collaborated for a special denim collection in 2008, said that the exclusive Diesel/adidas Originals sneaker collection are scheduled to launch Jan. 20, with only 10,000 pairs available globally at Diesel stores on online via Diesel and adidas.

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