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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul192009

Why D-Wade Move To Nike's Jordan Brand Is Bad News For Adidas, Converse

Dwayne Wade, now with Jordan Brand, during a photo shoot for Converse.July 19, 2009: Imagine how strong a team that includes Dwayne Wade, Carmelo Anthony, Chris Paul and Michael Jordan plus Kobe Bryant and LeBron James could be and, in terms of marketing, you have an idea of what Nike now has at its command. With Wade switching over from Converse, a division of Nike, to Jordan Brand, Nike has a basketball shoe roster made in basketball hoops heaven. Bryant and James are part of Nike, not specifically the Jordan Brand. But it is the power of the big name that drives the juggernaut and moves consumers into stores, not a corporate site map in which Jordan Brand is a division of Nike. Meaning that when consumers associate NBA players with the shoes they wear, the five basketball stars are part of Nike and not separated by corporate subdivisions.

Adidas has its own roster of basketball endorsers: Dwight Howard, Kevin Garnett, Tim Duncan, Chauncey Billups, Gilbert Arenas, Tracy McGrady and Josh Smith. Among them, on Howard is currently a marketing needle mover, having led the Orlando Magic to the NBA Finals. Garnett and McGrady are both returning from injuries, Arenas has played a total of 15 regular season games over the past two NBA campaigns, Duncan and Billups are not about to move more merchandise than they already have and Smith, entering his sixth season in the league, is still seeking to become an A-list national marketing star,

Nike's move to move Wade also wasn't a good indication regarding the future of Converse, especially when Nike described D-Wade's joining the Jordan Brand by saying that it " fulfills a lifelong dream"  and Wade himself on his Twitter page tweeted, "I'm finally home with Brand Jordan." Wade had been Converse's most visible NBA star since he began endorsing the shoes as a rookie out of Marquette in 2003, the same year Nike bought the iconic company for $306 million. But now that Wade, whose endorsements also include T-Mobile and Gatorade, and who now is offering his own line of Wade Bands (strips of adhesive bandages that can be customized, with proceeds going to The Wade's World Foundation) will star in upcoming Jordan Brand marketing to support signature shoes, Converse not only doesn't have much kick on the street, it takes a significant blow to the head as well.

“For me, the move to Jordan Brand is a dream come true,” Wade said in a statement. “As a kid, I grew up on the south side of Chicago idolizing Michael Jordan and have worked hard to achieve the same success that he’s had on the court. I have enormous respect for this brand and all that it stands for. I’m humbled to be a part of the Team Jordan family and I’m looking forward to a great future.”

Michael Jordan himself, although retired from active play since 2003, remains one of the foremost athlete endorsers in the U.S. A recent poll from Sports Illustrated Kids showed that the 8-14 demographic considers MJ their favorite athlete. And a new Harris Poll lists Jordan as the second favorite athlete among adults behind Tiger Woods; in fact, Jordan has been among the top three in the annual Harris survey for 17 years, an indication of his marketing power.

“I’m thrilled to have Dwyane Wade join the Team Jordan family,” Jordan said in a statement. “In his short time in the league, Dwyane has transformed himself into one of the game’s best and is the embodiment of leadership both on and off the court, a signature trait of our athletes. As the Jordan franchise approaches its silver anniversary, Dwyane will become a pinnacle member of the Jordan roster poised to help lead the Brand for years to come.”

"Much love and respect for Converse," Wade wrote on his Twitter page. "[But D-Wade] on Team Jordan -  Crazy!!"

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