Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jul192009

Why D-Wade Move To Nike's Jordan Brand Is Bad News For Adidas, Converse

Dwayne Wade, now with Jordan Brand, during a photo shoot for Converse.July 19, 2009: Imagine how strong a team that includes Dwayne Wade, Carmelo Anthony, Chris Paul and Michael Jordan plus Kobe Bryant and LeBron James could be and, in terms of marketing, you have an idea of what Nike now has at its command. With Wade switching over from Converse, a division of Nike, to Jordan Brand, Nike has a basketball shoe roster made in basketball hoops heaven. Bryant and James are part of Nike, not specifically the Jordan Brand. But it is the power of the big name that drives the juggernaut and moves consumers into stores, not a corporate site map in which Jordan Brand is a division of Nike. Meaning that when consumers associate NBA players with the shoes they wear, the five basketball stars are part of Nike and not separated by corporate subdivisions.

Adidas has its own roster of basketball endorsers: Dwight Howard, Kevin Garnett, Tim Duncan, Chauncey Billups, Gilbert Arenas, Tracy McGrady and Josh Smith. Among them, on Howard is currently a marketing needle mover, having led the Orlando Magic to the NBA Finals. Garnett and McGrady are both returning from injuries, Arenas has played a total of 15 regular season games over the past two NBA campaigns, Duncan and Billups are not about to move more merchandise than they already have and Smith, entering his sixth season in the league, is still seeking to become an A-list national marketing star,

Nike's move to move Wade also wasn't a good indication regarding the future of Converse, especially when Nike described D-Wade's joining the Jordan Brand by saying that it " fulfills a lifelong dream"  and Wade himself on his Twitter page tweeted, "I'm finally home with Brand Jordan." Wade had been Converse's most visible NBA star since he began endorsing the shoes as a rookie out of Marquette in 2003, the same year Nike bought the iconic company for $306 million. But now that Wade, whose endorsements also include T-Mobile and Gatorade, and who now is offering his own line of Wade Bands (strips of adhesive bandages that can be customized, with proceeds going to The Wade's World Foundation) will star in upcoming Jordan Brand marketing to support signature shoes, Converse not only doesn't have much kick on the street, it takes a significant blow to the head as well.

“For me, the move to Jordan Brand is a dream come true,” Wade said in a statement. “As a kid, I grew up on the south side of Chicago idolizing Michael Jordan and have worked hard to achieve the same success that he’s had on the court. I have enormous respect for this brand and all that it stands for. I’m humbled to be a part of the Team Jordan family and I’m looking forward to a great future.”

Michael Jordan himself, although retired from active play since 2003, remains one of the foremost athlete endorsers in the U.S. A recent poll from Sports Illustrated Kids showed that the 8-14 demographic considers MJ their favorite athlete. And a new Harris Poll lists Jordan as the second favorite athlete among adults behind Tiger Woods; in fact, Jordan has been among the top three in the annual Harris survey for 17 years, an indication of his marketing power.

“I’m thrilled to have Dwyane Wade join the Team Jordan family,” Jordan said in a statement. “In his short time in the league, Dwyane has transformed himself into one of the game’s best and is the embodiment of leadership both on and off the court, a signature trait of our athletes. As the Jordan franchise approaches its silver anniversary, Dwyane will become a pinnacle member of the Jordan roster poised to help lead the Brand for years to come.”

"Much love and respect for Converse," Wade wrote on his Twitter page. "[But D-Wade] on Team Jordan -  Crazy!!"

Return to NBA

Return to Home Page