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NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Sunday
Jun022019

Nike Football Plans To Dominate All Dimensions With OBJ, Saquon, Khalil

By Barry Janoff

May 31, 2019: Cleveland Browns wide receiver Odell Beckham Jr., New York Giants running back Saquon Barkley and Chicago Bears linebacker Khalil Mack star in a new campaign from Nike Football, “Dominate All Dimensions,” which takes football and marketing into a new realm.

With Beckham as part of the lead players, there is plenty of payback for his recent NFL turn of events.

And with the pounding music of "Sicko Mode” from Travis Scott (featuring Drake), the extended 60-second spot plays the field in a eclectic manner.

The ostentatious Beckham Jr. is seen as the Statue of Liberty, but poised in his iconic one-handed catch stance (as the torch turns into a football) while overlooking the New York skyline, wearing the Giants jersey he had from 2014-18, when he was a three-time Pro Bowler.

As fireworks burst around him, the constrictive statue and his jersey break apart — and Beckham Jr. literally breaks free — to reveal his new uniform with the Browns.

He lands in FirstEnergy Stadium, the Browns home venue, where he recreates an iconic move from former Cleveland Cavaliers star LeBron James, who would cover his hands with talcum powder before entering a game and clap them together, creating a huge cloud.

Barkley, Beckham Jr.’s now former Giants teammate, is seen traversing the Empire State Building and other New York skyscrapers as if he was Spider-Man, eventually landing in MetLife Stadium, home for the Giants (and New York Jets).

The scene then cuts to the locker room for the Bears, where a real bear morphs into Mack, who bursts through a wall and onto Soldier Field.

(See the full spot here.)

In addition to supporting the trio of players, the campaign puts a spotlight on such new Nike Football cleats as Vapor Untouchable 3, Nike Force Savage Elite 2 and the Nike Alpha Menace Elite 2.

With TV, the effort includes digital and social media. It comes with the tag, ”Take your game to another dimension.”

The effort should have a substantial impact on social media, where Beckahm Jr. has more than 1.4 million followers on Facebook and nearly 4 million on Twitter.

Among the lyrics from “Sicko Mode” that drive the campaign:

"Sun is down, freezin' cold
That's how we already know winter's here
Gone on you with the pick and roll
Young LaFlame, he in sicko mode.

"Woo, made this here with all the ice on in the booth
At the gate outside, when they pull up, they get me loose
Yeah, Jump Out boys, that's Nike boys, hoppin' out coupes
This shit way too big, when we pull up give me the loot.

"Jesus Christ (yeah), checks over stripes (yeah)
That's what I like (yeah), that's what we like (yeah)
Lost my respect, you not a threat."

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