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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr272012

Speed Thrills: Nike Hits The NFL Ground Running With 'Fast Is Faster' Campaign

By Barry Janoff

April 27, 2012: Nike came out of the gate with full guns blazing in the first official national appearance under its NFL alliance, not only supplying every first-round draft pick with a new team jersey featuring their name on the back, but unleashing a TV spot that makes it clear the company is the new marshal in town.

Moments after NFL Commissioner Roger Goodell called Andrew Luck's name at the No. 1 overall pick by the Indianapolis Colts, a Nike crew had his name emblazoned on the back of his No. 12 jersey. Minutes later, they did the same with Robert Griffin III, who hit the stage at Radio City Music Hall in New York to greet the commissioner while holding his personalized No. 1 Washington Redskins jersey.

To make its imprint even more profound, Nike also unveiled its high-intensity commercial, "Fast is Faster." The one-minute ad stars the new Nike NFL jerseys and gear (such as pants and gloves), which have been on display at the temporary pop-up NFL Store in New York since being unveiled earlier this month at an event in Brooklyn, NY.

It's all part of Nike's grand entrance as the new official and exclusive supplier of NFL gear via a five-year deal signed in 2010 that sees the company replace adidas' Reebok division, which held the license for ten years.

The spot features (in alphabetical order) Larry Fitzgerald (Arizona Cardinals), Marshawn Lynch (Seattle Seahawks), LeSean McCoy (Philadelphia Eagles), Troy Polamalu (Pittsburgh Steelers), Darrelle Revis (New York Jets) and Alex Smith (San Francisco 49ers). NFL official Mike Carey also gets a turn.

"This game is not fast . . .  this game is faster," warns a voiceover as lights go on in an NFL stadium, the engine of a sports car races and a jet blazes. "Strong is no longer strong. Fast is the new strong. Lungs are jet engines. End zones are scorched. The pocket is collapsing faster. The field just got shorter. The slow lose their lunch. The tortoise never wins. And if you are not faster, someone will let you know."

The spot launched on ESPN between the selections of Luck and RG3, and now will go into regular rotation as the anchor for the "Fast is Faster" campaign. Support will include print and Internet, with such social media destinations as Twitter, Facebook and YouTube.

Lead agency is Wieden + Kennedy. Nike said the spot was directed by Mark Romanek and edited by Kirk Baxter, who won the Academy Award for film editing in 2010 (The Social Network) and 2011 (The Girl with the Dragon Tattoo).

"Nike's football heritage is built on the concept of speed," the company offered in a statement. "More than 40 years ago, Nike founder Bill Bowerman set out on a relentless quest to help athletes get faster. From the first football cleat to the new NFL Nike Elite 51 uniforms, Nike continues to blend cutting edge technology with over four decades of knowledge, craft and insight to help athletes gain speed."

See the full spot here.

Nike Now Officially Official NFL Partner

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