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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in John McEnroe (1)

Monday
Jun212010

Nike, John McEnroe Tennis Academy Swing Corporate Partnership Deal

June 21, 2010: Nike has agreed to become the first official corporate partner of the John McEnroe Tennis Academy, which will open in mid-September at the new $19 million Sportime at Randall’s Island in New York.

The partnership is for a minimum of five years.  Financial terms were not disclosed.

Under terms of the deal, Nike will be the official athletic apparel and sneakers for staff and students at the Academy. Nike also will get signage and other marketing perks.

McEnroe said the Academy would now initiate discussions with potential presenting partners and with other key category sponsors. "Our goal is to provide over $1 million of financial aid on an annual basis to many talented young people, some of whom could become that next new face of American tennis — New York faces," McEnroe said in a statement.

McEnroe will personally supervise two tryouts in July open to boys and girls under 16 years old who are interested in attending the McEnroe Academy when it opens in September. Boys attending the tryouts and making the initial cut on July 14 will also be invited to watch McEnroe’s New York Sportimes World TeamTennis play that night against Andy Roddick and the Philadelphia Freedoms.  On July 19, girls who make the initial tryout cut will be invited to watch McEnroe and defending U.S. Open champion Kim Clijsters take on Martina Hingis and the World TeamTennis New York Buzz. 

"John McEnroe's relationship with Nike has lasted for more than 30 years, and Nike's commitment to John and to American tennis is reflected in their substantial underwriting commitment through 2014,” said Mike Nakajima, Nike director of tennis marketing, said in a statement. “Nike's financial commitment, further supported by Nike product for Academy coaches and students, will enable the Academy to expand its scholarship program and to attract the most deserving and promising students regardless of their financial resources.”

According to McEnroe, “I am truly pleased that Nike is our first key partner for the Academy. [Nike co-founder and chairman] “Phil Knight has been a visionary and a maverick in worlds of business and sports.  And he has been a good friend to me.  His belief in this project and his support means a lot."

Sportime opened on Randall's Island less than a year ago and is the flagship of Sportime’s 13 tennis fitness and sports clubs across New York State. The tennis stadium can seat up to 2,500.

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