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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Nike (1)

Monday
Jun212010

Nike, John McEnroe Tennis Academy Swing Corporate Partnership Deal

June 21, 2010: Nike has agreed to become the first official corporate partner of the John McEnroe Tennis Academy, which will open in mid-September at the new $19 million Sportime at Randall’s Island in New York.

The partnership is for a minimum of five years.  Financial terms were not disclosed.

Under terms of the deal, Nike will be the official athletic apparel and sneakers for staff and students at the Academy. Nike also will get signage and other marketing perks.

McEnroe said the Academy would now initiate discussions with potential presenting partners and with other key category sponsors. "Our goal is to provide over $1 million of financial aid on an annual basis to many talented young people, some of whom could become that next new face of American tennis — New York faces," McEnroe said in a statement.

McEnroe will personally supervise two tryouts in July open to boys and girls under 16 years old who are interested in attending the McEnroe Academy when it opens in September. Boys attending the tryouts and making the initial cut on July 14 will also be invited to watch McEnroe’s New York Sportimes World TeamTennis play that night against Andy Roddick and the Philadelphia Freedoms.  On July 19, girls who make the initial tryout cut will be invited to watch McEnroe and defending U.S. Open champion Kim Clijsters take on Martina Hingis and the World TeamTennis New York Buzz. 

"John McEnroe's relationship with Nike has lasted for more than 30 years, and Nike's commitment to John and to American tennis is reflected in their substantial underwriting commitment through 2014,” said Mike Nakajima, Nike director of tennis marketing, said in a statement. “Nike's financial commitment, further supported by Nike product for Academy coaches and students, will enable the Academy to expand its scholarship program and to attract the most deserving and promising students regardless of their financial resources.”

According to McEnroe, “I am truly pleased that Nike is our first key partner for the Academy. [Nike co-founder and chairman] “Phil Knight has been a visionary and a maverick in worlds of business and sports.  And he has been a good friend to me.  His belief in this project and his support means a lot."

Sportime opened on Randall's Island less than a year ago and is the flagship of Sportime’s 13 tennis fitness and sports clubs across New York State. The tennis stadium can seat up to 2,500.

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