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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr082010

Nike Airs Woods Ad As Tiger Gets Chastised By Masters Chairman Billy Payne

Tiger Woods listens while his late father Earl speaks in new Nike TV spot.April 8, 2010: Nike has finally unveiled the first TV spot featuring Tiger Woods since the golfer fell from grace following his SUV accident outside his home in the early morning of Thanksgiving Day 2009. The TV spot breaks a day after Billy Payne, chairman of the Augusta National Golf Club, site of The Masters, took Woods to task for the actions that have turned the golfer's personal life into a public soap opera.

The commercial, from Wieden + Kennedy, features Woods and the voice of his late father, Earl, who died in 2006. This week, EA Sports also unveiled an online campaign to support its new Tiger Woods PGA Tour Online. (See Q&A with EA Sports president Peter Moore.)

Nike and EA have been Woods' strongest supporters over the past few months. Unlike the EA campaign, the Nike TV spot takes an introspective , soul-searching tone than product promotion. The spot takes a far different tone than a Nike ad in 2009, which marked Woods return to the PGA Tour following knee surgery with a humorous look at how other golfers did not miss him because they were finally able to win tournaments.

"We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement.

The spot will run on ESPN, which is covering the first two rounds of The Masters, which marks Woods first competitive foray since winning The Australian Masters in mid-November.

Payne addressed Woods and his lifestyle choices during a press conference in Augusta. "We are aware of the significance this week to a very special player," Payne said. "As he ascended in our rankings of the world's great golfers, he became an example to our kids that success is directly attributable to hard work and effort. But as he now says himself, he forgot in the process to remember that with fame and fortune comes responsibility, not invisibility. It is not simply the degree of his conduct that is so egregious here; it is the fact that he disappointed all of us, and more importantly, our kids and our grandkids. Our hero did not live up to the expectations of the role model we saw for our children.

"Is there a way forward? I hope yes. I think yes. But certainly his future will never again be measured only by his performance against par, but measured by the sincerity of his efforts to change. I hope he now realizes that every kid he passes on the course wants his swing, but would settle for his smile.

"I hope [Woods] can come to understand that life's greatest rewards are reserved for those who bring joy to the lives of other people," Payne continued. "We at Augusta hope and pray that our great champion will begin his new life here [on April 8]  in a positive, hopeful and constructive manner, but this time, with a significant difference from the past."

In the 30-second spot, "Earl and Tiger," filmed in black and white, Woods wears a Nike hat and sweater and stares stoically at the camera as his father speaks. "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your think was, I want to find out what your feelings are, and did you learn anything."

Nike said the spot would only run for a limited time and did not indicate whether or not follow up TV spots would continue the same tone or style.

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