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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec132016

Nike Asks: When Zombies, Celebrities, Selfies Attack, Will You Keep Running?

By Barry Janoff

Originally Published in MediaPost

December 12, 2016: Nike wants people to exercise, train, workout and just plain get off the couch or away from the computer, according to a new campaign, "Time Is Precious."

The effort, for Nike Running, shows no running shoes, no people, no exercise equipment, not even the Apple Watch Nike+ or a screen shot of the Nike+ Run Club app.

Instead, in a series of humorous spots, we see stark white text on a black background, read by a voiceover sounding a lot like Apple’s Siri, each addressing a different aspect of modern life that Nike deems as having become too distracting: zombies, obsessing over celebrities, taking endless selfies and photos of minutia or spending too much time on the Internet giving too many opinions.

The campaign includes six spots, Internet and social media. Lead agency is Wieden + Kennedy Portland Ore.

According to Nike, the purpose of the effort is to “encourage people to give themselves time to exercise, train and participate in sports.”

"We believe this is a way to make everyone aware of the need to get active, through a fun and disruptive campaign, from the messages to the platforms used," Sean Tresvant, vp-category brand marketing for Nike North America, told NYSportsJournalism. "We believe sport is something that can help everyone to be the best they can be . . . and this is about making people aware they have more time than they think to run or train."

The umbrella spot, "Time Is Precious," asks, "Are we scrolling, watching and clicking or are we running today?"

"This commercial is just one minute out of the ten hours a day you spend glued to your screens," we read while a staccato Siri voice says each one-word snippet. "That’s 152 days a year. That’s 32 years of your life. Scrolling stuff. Clicking stuff. Emoji-ing stuff. Watching other people’s pictures of the Caffé Macchiato. Or their dog. Or their baby. Or their dog and baby. Or the view out of their airplane window . . .

"Are you watching vloggers take something out of a box,” it continues. “Watching shows about housewives. Watching shows about housewives in a different state. Swiping left . . . left .. .left . . . "

It ends with the sounds of a ticking stop watch and an alarm ringing, then directs viewers to Nike.com/running.

Supporting spots take on specific topics.

In "Zombies," Nike takies a shot at such popular shows as The Walking Dead, Fear The Walking Dead and Z Nation by asking,  "Are we watching zombies or are we running today?"

"Pictures" poses the question, "Are we scrolling through pictures or are we training today?"

"Opinions" and "Friends" ask, respectively, "Are we spending time on opinions . . ." and "Are we commenting on stuff or are we running today?"

In "Celebrities," the question a bit more complex.

"Are we watching celebrities doing stuff or are we training today?" Which comes with the Siri-read text, designed to mirror promos for reality shows: "Coming up: Celebrity does stuff celebrities do. Celebrity dates celebrity. Celebrity cheats on celebrity. Celebrity breaks up with celebrity. Celebrity drinks a drink walks on sidewalk scratches nose sneezes wants privacy posts naked selfie."

In its most recent financial report, for Q1 2017, Nike said that, due in part to the Olympic Games, “Running was a strong performing category (posting) the strongest sales Nike has ever recorded for that business segment.”

“Running is a great example of our complete offense within a category, delivering both performance innovation and sports style innovation in both footwear and apparel," Mark Parker, chairman and CEO, said during a conference call.

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