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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May212010

En Route To The 2010 FIFA World Cup, Nike Reboots Its Global Executive Team

Part of Nike's new 'management team': Homer Simpson and soccer star Ronaldo in a scene from 'Write the Future' TV commercial.May 20, 2010: As Nike continues to unleash its global marketing forces to take on adidas at the upcoming FIFA World Cup, the company has also revamped its global executive team "to drive growth and reinforce its commitment to developing management talent around the world."

Foremost among the changes is the naming of Joaquin Hidalgo to the new position of vp-emerging markets. Hidalgo, who reports to president of Nike global operations Gary DeStefano, has more than two decades of experience with Nike, most recently as vp-global brand marketing. There, he was "instrumental in building and expanding Nike’s brand globally through innovative product launches and highly successful marketing strategies," according to the company. He previously built and grew Nike’s global football/soccer business as vp-global football and also was vp-USA brand management team.

Nike has also named Davide Grassoas vp-global brand marketing. Grassoas has more than 15 years of marketing management experience, most recently as Nike's vp-global football.

And Jayme Martin, a 13-year Nike vet, has been named vp-global running. Martin had been Nike's vp-emerging markets, but also has held various senior key global and geographic management roles, including vp-Americas region.

“Nike is growing by driving deeper consumer connections and expanding market share,” Charlie Denson, president of the Nike Brand, said in a statement. “[This] announcement strengthens our global management team and we look forward to their leadership in these key roles.”

The changes come just weeks before the World Cup, where adidas is the official category partner of FIFA but Nike has mapped a strategy to net its share of the global spotlight. The stakes are high: The worldwide sale of soccer-related goods hit $10.8 billion in 2008, which was a non-World Cup year, and this year could exceed $11 billion, per marketing consultant and research firm NPD Group, Port Washington, NY.

As an official FIFA partner, adidas balls will be exclusive to the event in South Africa, running from June 11-July 11; all officials and refs there will be outfitted by adidas; and adidas will have exclusive signage in and around all stadiums and local venues, putting their three-stripe logo on TV and other media outlets worldwide. Adidas also will be outfitting 17 of the 32 nations participating, including the home nation South African squad.

But Nike has signed deals with nine national teams taking part in the World Cup, including the U.S., and a tenth squad via its Umbro division, which is the official partner of the English national team.

Nike this week also unveiled its "Write the Future" soccer campaign. Because it does not have rights to use FIFA and official World Cup brands and logos, the campaign, anchored by a TV spot that runs three minutes (but which will be broken into 60-, 30- and 15-second spots for consumption) can only make strong allusions the upcoming soccer event. But it does include such world class players (and Nike spokesmen) as Cristiano Ronaldo, Wayne Rooney, Fabio Cannavaro, Didier Drogba, Ronaldinho and U.S. National team star Landon Donovan, with each envisioning the future either as bleak after failing to make an important play during a game or beautiful after achieving success on the soccer pitch.

In one scene, England striker Rooney envisions an intercepted pass destroying his career, forcing him to become a groundskeeper and live in a trailer park. But he then re-imagines the play coming to a successful conclusion, bringing with it him knighthood, parents naming their newborns Wayne and even victory playing table tennis with Roger Federer.


Also making guest appearances are NBA all-star Kobe Bryant and TV star Homer Simpson, who gets scored on by a visiting — and equally animated — Ronaldo.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” Nike's Grasso said in a statement.

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