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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Feb242019

With Nike, Serena, Chloe, Becky, Simone, Ibtihaj Want Women To Dream Crazier

By Barry Janoff

February 24, 2019: Last year, Nike asked people to "Dream Crazy" in a multi-media campaign anchored by a TV spot, narrated by Colin Kaepernick, which proposed to male and female athletes, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”

Now comes "Dream Crazier," a campaign with a lead spot narrated by and including Serena Williams, which proposes to female athletes, "If they want to call you crazy — fine. Show them what crazy can do.”

The full 90-second spot, which broke during the 91st Academy Awards on ABC and now goes into regular rotation in shorter 15-, 30- and 60-second versions. The tag: “It’s only crazy until you do it.”

The effort, under Nike's "Just Do It" mantra, also includes digital, social media and a dedicated space at the Nike Web site.

Lead agency is Wieden+Kennedy.

In addition to Serena, it also features such athletes as Olympic gymnast Simone Biles, Olympic snowboarder Chloe Kim, Olympic fencer Ibtihan Muhammad, Olympic track & field and swimmer Simone Manuel, WNBA stars Sue Bird and Diana Taurasi, former WNBA star Lisa Leslie, San Antonio Spurs assistant coach Becky Hammon, teen female football standout Sam Gordon and the U.S. women's national soccer team.

All are Nike endorsers or associated with Nike, so we don’t get to see shots of such women athletes as Naomi Osaka — an adidas endorser who literally lived her crazier dream by defeating Williams to win the 2018 U.S. Open and followed that with a championship at the Australian Open.

“If we show emotion we’re called ‘Dramatic,'” says Serena in voiceover, interspersed with shots of the women athletes in action.

“If we want to play against men, we're ‘Nuts.” And if we dream of equal opportunity, ‘Delusional.’ When we stand for something, we’re ‘Unhinged.’ When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational or just being crazy.

“But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking (a basketball) — crazy. Coaching an NBA team — crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080; or winning 23 Grand Slams, having a baby and then coming back for more . . .

“Crazy. Crazy. Crazy. Crazy. And crazy. So if they want to call you crazy — fine. Show them what crazy can do.”
 
Nike continues and enhances the conversation at its Web site, also selling sports gear and shoes for women, which offers, “Break a record you didn’t even know was possible. Win a race nobody invited you to compete in. Live for a dream so crazy, it’ll do more than change sport . . . it’ll change the world.

"For you. For her. For everyone."

At the site, Nike says, “Tell us the motivation behind your crazy dream and join a community of crazy dreamers just like you. We’ll bring you inspirational stories, first access to products, rewards and a chance to have Nike showcase your crazy dream.”

Late last year, adidas broke a campaign featuring many of its top women endorsers, “She Breaks Barriers,” a multi-faceted effort, designed to “inspire, enable and support the next generation of female athletes, creators and leaders,”

Did Serena Play A Role In Kaepernick Nike Campaign?

adidas Supports Female Athletes Who Break Barriers

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